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SMU MBA SEM 3 MARKETING FALL 2017 ASSIGNMENTS
MKT301- Sales Distribution and Supply Chain Management
SET-I
1 What do you mean by Distribution Management? What are the various elements of physical
distribution?
Explain Distribution Management.
Explain various elements of physical distribution.
2 Write Short Notes on Maslow’s Need Hierarchy and McGregor's Theory X and Theory Y in relation
to Sales Force.
Maslow’s Need Hierarchy
Theory X and Theory Y
3 Write short notes on Vertical Marketing System and Horizontal Marketing System?
Vertical Marketing System.
Horizontal Marketing System
SET-II
1 Explain the Procurement Cycle.
Elaborate Procurement Cycle
2 Explain Benchmarking. What are the various types of Benchmarking?
Elaborate Benchmarking
Explain the various types of Benchmarking
3 Explain Logistics Management. What are the various Determinants of Designing Logistical
System?
Explain Logistics Management
Explain various Determinants of Designing Logistical System.
MKT 302-Consumer Behaviour
SET-I
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1 Define Consumer Behaviour. What are the various Buying Roles in the Individual Consumer
Buying Decision Process? What are the various categories of Organisational buyers?
Definition of Consumer Behaviour.
Explain Buying Roles in the Individual Consumer Buying Decision Process
Explain the various categories of Organisational buyers
2 Write short notes on Sigmund Freud’s psychoanalytic theory on Personality and Social/Cultural
(Neo-freudian) Theory of personality.
Sigmund Freud’s psychoanalytic theory
Social/Cultural (Neo-freudian)Theory
3 What are the various components of Learning? Explain Classical Conditioning.
Explain the various components of Learning
Elaborate Classical Conditioning
SET-II
1 Define Attitude. What are the factors that inhibit relationship between Beliefs, Feelings and
Behaviour
Define Attitude
Factors that inhibit relationship between Beliefs, Feelings and Behaviour
2 What do you mean by Diffusion of Innovation? What are the factors affecting Diffusion of
Innovation?
Explain Diffusion of Innovation
Factors AffectingDiffusion of Innovation.
3 Explain Organisational Buying Behaviour. What are the various factors influencing Organisational
Buyer Behaviour?
Elaborate Organisational Buyer Behaviour
Explain the various Factors Influencing Organisational Buyer Behaviour
MKT 303- Retail Marketing
SET-I
1 What is Retail Marketing Environment? Define elements in a Retail Marketing Environment.
Retail Marketing Environment
Elements in a Retail Marketing Environment
2 Define consumer decision behavior. Explain types of decision behavior.
Consumer Decision Behavior
Types of Decision Behavior
3 Critically examine types of Store Layout.
Racetrack form
Grid form
Free flow
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Dead block format
SET-II
1 What are PrivateLabel Brands? Elaborate growth drivers of PrivateLabel Brands.
PrivateLabel Brands
GrowthDrivers of PrivateLabel Brands
2 Elaborate Customer Relationship Management Strategies.
Personalization
Communication
Rewards
Special treatment benefits
3 Describe the four stages of International Business.
Domestic focus
Ethnocentric
MKT 304-Marketing Research
SET-I
1 What do you mean by research? State some of its characteristics.
Definition
Characteristics
2 Write a short note on the criteria of choosing a good research design.
Explanation
3 Explain comparative scales and its types.
Explanation of the meaning
Explanation of types
SET-II
1 Explain various types of probability sampling techniques with suitable examples.
Explanation
2 Analyse the steps involvedin hypothesis testing.
Explanation
3 Write short notes on:
a) Media planning
b) Copy Testing
Media planning
Copy Testing
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