On page seo ppt

SEO(Search Engine Optimization)
What is Search Engine Optimization?
•SEO stands for “search engine optimization.” In simple terms, it means the process of
improving your site to increase its visibility for relevant searches. The better visibility your
pages have in search results, the more likely you are to garner attention and attract
prospective and existing customers to your business.
•SEO stands for Search Engine Optimization, which is the practice of increasing
the quantity and quality of traffic to your website through organic search engine results.

Complete Marketing Solution
White Hat,Black Hat & Grey Hat SEO
White Hat SEO:
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine.
Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research,
rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for
human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results
last a long time.
Black Hat SEO:
•Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules.
Black hat SEO focuses on only search engines and not so much a human audience.
•Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term
investment on their site.
•Some techniques used in black hat SEO include: keyword stuffing, hidden texts and links, and blog content spamming.

Grey Hat SEO
Gray hat SEO is neither black hat nor white hat, but something
in the middle.
Either transitioning between the two, or a mixture of the two.
•2.0 website
•Domain grabbing- One of the most widely used grey hat
SEO tactics is domain grabbing. The technique involves
purchasing expired domains to increase the SEO of your own
website and backlink profile. Existing domains will likely
already have an authority that you can build upon and link
them back to your blog or home page.
Types of SEO

Sum Of the Black Hat SEO Techniques
One of the most obvious and unfortunate spamming
techniques, keyword stuffing, involves
littering keyword terms or phrases repetitively on a
page in order to make it appear more
relevant to the search engines.
e.g. "Bob's cheap Seattle plumber is the best cheap
Seattle plumber for all your plumbing needs. Contact
a cheap Seattle plumber before it's too late.
•Key word stuffing
Black Hat SEO

Reciprocal link exchange programs:
A link exchange occurs when an agreement is made between two brands to trade links to boost SEO and site authority by
essentially saying, “you link to me, and I'll link to you.” In essence, a reciprocal link is a quid pro quo, or a “you scratch my
back, I'll scratch yours”
Types of Manipulative Linking:
•Manipulative
Linking:
•Link schemes
•Paid Links
•Clocking
•Low value pages
•Article Spinning
Types of Black Hat SEO

Manipulative Linking:
It attempts to exploit the search engines' use of link popularity
in their ranking algorithms to artificially improve visibility sum
and of the hints and example for manipulative linking.
Link schemes
•These include "link farms" and "link networks" where
fake or low-value websites are built or maintained purely
as link sources to artificially inflate popularity. The
engines combat these by detecting connections between
site registrations, link overlap, and other methods
targeted at common link scheme tactics.

Paid Link
•Paid link building is when a website pays
a third party domain for a followed
backlink that points back to their domain.
While link building is a core tenet of SEO,
paying for links is strictly forbidden by
search engines and can result in harsh
penalties.
Clocking
A basic tenet of search engine guidelines is to show the same content to the
engine's crawlers that you'd show to a human visitor. This means, among other
things, not to hide text in the HTML code of your website that a normal visitor can't
see.

Low value pages
l
•Although it may not technically be considered web
spam, the engines all have methods to determine if
a page provides unique content and value to its
searchers. The most commonly filtered types of
pages are thin affiliate content, duplicate content,
and dynamically-generated content pages that
provide very little unique text or value. The engines
are against including these pages and use a variety
of content and link analysis algorithms to screen
out low value pages.
Article spinning
Article spinning is a writing technique used in search engine optimization (SEO), and other
applications, which creates what appears to be new content from what already exists. ...
This process can be completely automated or written manually as many times as needed.

What is keywords?
•Keywords are ideas and topics that define what
your content is about.
•In terms of SEO, they're the words and phrases
that searchers enter into search engines, also
called "search queries."
•If you boil everything on your page — all the
images, video, copy, etc. — down to a simple
words and phrases, those are your primary
keywords.

Google Algorithms
What is Google Algorithms?
Google's algorithms are a complex system
used to retrieve data from its search index and
instantly deliver the best possible results for a
query. The search engine uses a combination
of algorithms and numerous ranking factors to
deliver webpages ranked by relevance on its
search engine results pages (SERPs)
Different Types of Google Algorithms
•Panda update
•Penguin update
•Hummingbird update
•Google Pigeon
•Google Possum
•Rank brain
•Core update

Google Algorithms
•Panda update
It takes the quality of a site’s content into account when ranking sites in the search results
•Penguin update
It deals solely with link quality and nothing else. Sites that have purchased links or have acquired
low-quality links through places such as low-quality directories, blog spam, or link badges and
info graphics could find their sites no longer ranking for search terms
•Hummingbird update
this one is not specifically a spam targeting algorithm, but instead an algorithm to
ensure they are serving the best results for specific queries. Hummingbird is more
about being able to understand search queries better, particularly with the rise of
conversational search.

Google Algorithms
•Google Pigeon
provide more useful, relevant and accurate local search results that are tied more closely to
traditional web search ranking signals. Google stated that this new algorithm improves their
distance and location ranking parameters.
•Google Possum
New algorithm update to filter out of top Google search results to prevent duplicates or irrelevant
search data.

Google Algorithms
•Rank Brain
• The more attractive Title and description would be the more clicks you will get that is called CTR
that will help your website to rank and your url value will increase.
•The more time the user will stay in your website that will increase your website session and
duration is called dual time .these practices will increase your value in Google rank brain algorithm

Meta tags provide information about the webpage in the HTML of the document. This information is
called "metadata" and while it is not displayed on the page itself, it can be read by search engines and
web crawlers. ... Example of meta tags include the <title> and <description> elements.
What is meta tag
Meta Tag

itle
A page title, also known as a title tag, is a short description of a webpage and appears at the top of a
browser window and in SERPs. It is an important element of an optimized SEO page. A page
title should include a page's keyword in the title tag.
What is meta Title?
Meta Title should be 50-60 characters
Meta Title

A meta description (sometimes called a meta description attribute or tag) is an HTML element that
describes and summarizes the contents of your page for the benefit of users and search engines. ...
Why meta descriptions are important to you and to your SEO rankings.
What is meta description
Meta description should be 160
characters
Meta Description

URL Mapping is a process of making layout of keyword that on which page which particular keyword will be
targeted. Sometimes only home page is targeted by number of keywords. But it is not a SEO friendly strategy
because it is very difficult to target many keywords only on homepage. So each page should be targeted with
specific keyword and it is called URL Mapping.
What is URL Mapping?
URL Mapping

Header tags are an important on-page SEO factor because they’re used to communicate to the search engines what
your website is about. Search engines recognize the copy in your header tags as more important than the rest. This
starts with your h1 and works its way down in importance to the h2, h3, and so on. These tags will help support
the overall theme or purpose of your page.
You can’t, however, just throw in whatever content you want into these headers. It’s important to utilize your
header tags with short-tail and long-tail keywords. As search engines crawl your site, they will pick up on the
headers and recognize the keywords you are using as important.
What is Body Tag (H1,H2,H3)
This post or blog is actually an example of how to use your header tags. See below:
My h1 = <h1>H1, H2 and H3 Header Tags for SEO</h1>
My h2 = <h2>Why are h1, h2 and h3 header tags important for SEO?</h2>
My h3 = <h3>How to use the h1, h2 and h3 tags</h3>
Sum of Body Tags

A canonical tag (aka "rel=canonical") is a
way of telling search engines that a
specific URL represents the master copy
of a page. Using the canonical tag
prevents problems caused by identical
or "duplicate" content appearing on
multiple URLs. Practically speaking, the
canonical tag tells search engines which
version of a URL you want to appear in
search results.
What is Canonical tags?
Canonical Tag or Issue

Alt text provide better image context/descriptions to search engine
crawlers, helping them to index an image properly.
Why we use Alt tag or alt attribute in
image?
Image Alt Tag or Image Attribute

An internal link is a link from one page to another page on the same domain.
They're simply text hyperlinks from one page to another page on your website. Of
course, your website navigation is an example of internal linking, but here we're
talking about links on the page, in the content.
What is internal linking?
Internal link

An outbound link, also called an external link, is a link from your website
to a different website. An outbound link for you is an inbound link for
someone else
What is Outbound linking?
Outbound Link

A broken link is quite simply a link on a web site that no longer works because
the website is experiencing one or more of the following issues:
•The destination web page has been moved or no longer exists.
•An invalid URL has been entered for the link by the web page owner.
•The linked web page has been removed from the web site.
What is broken links
Broken Links

A sitemap is a file where you provide information about the pages, videos,
and other files on your site, and the relationships between them. Search
engines like Google read this file to more intelligently crawl your site.
What is sitemap and why we use it?
Site map
Types of Site map
HTML sitemap (written in Hypertext Markup Language)
XML sitemap (written in Extensible Markup Language)
•HTML sitemap (written in Hypertext Markup Language)-An HTML sitemap allows site visitors to easily
navigate a website
•XML sitemap (written in Extensible Markup Language)-
XML sitemaps help search engines and spiders discover the pages on your website. These sitemaps give
search engines a website's URLs and offer data a complete map of all pages on a site. This helps search
engines prioritize pages that they will crawl.
How to check site map of any website Example: www.website.com/sitemap.xml or html

Directly one can generate sitemap through any online tools easily
How to create Site map

Page Speed Insights analyzes the content of a web page, then generates
suggestions to make that page faster. See PageSpeed Insights documentation
and release notes.
Page Load Insight
Page Load insights
Google Developer

Page Speed Insights analyzes the content of a web page, then generates
suggestions to make that page faster. See PageSpeed Insights documentation
and release notes.
Page Load Insight
Page Load insights
GT Matrice

Page Load Insight
LCP is a measurement of how long it takes for the main content of a page to
download and be ready to be interacted with. ... Typical elements that are
measured are images, video poster images, background images, and block-
level text elements like paragraph tags.
LCP(Largest Contentful Paint)
CLS (Cumulative Layout Shift): CLS measures the sum total of all individual
layout shift scores for every unexpected layout shift that occurs during the
entire lifespan of the page
CLS(Cumulative Layout Shift)
FID(First Input Delay)
First Input Delay (FID) is an important, user-centric metric for measuring load
responsiveness because it quantifies the experience users feel when trying to interact
with unresponsive pages—a low FID helps ensure that the page is usable

For checking the poor URL for page speed

GEO Tagging
Geo-tagging is the process of adding geographic information about digital
content, within “metadata” tags - including latitude and longitude coordinates,
place names and/or other positional data.
What is GEO Tagging
Why we use GEO Tagging
Geotagging helps the search engines make the connection between your photo
and the location of what it depicts or where and when it was taken, or both
How to put GEO Tagging

Robot.txt Files
A robots.txt file tells search engine crawlers which pages or files the crawler can
or can't request from your site. This is used mainly to avoid overloading your site
with requests; it is not a mechanism for keeping a web page out of Google
What is Robot.txt files
https://thesportstattoo.com/robots.txt
To check robots.txt of any website
Some you get your txt file in wordpress go to the seo option -> tools->file editor you
will get robot txt file

Robot.txt Files
How test Robot.txt files Go to robot.txt tester in
How upload Robot.txt files c panel
Go t c panel ->filemaneger->Public_html->website name and then upload

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