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Way To Go, Wipro!
                                           ORGANISING                              5
                                                                                   CHAPTER


                                                                                                     d
It’s not quite there yet, but the goal is certainly within reach. One of    L E A R N I N G


                                                                                                   e
India’s largest IT solutions providers, Wipro T    echnologies, is taking   OBJECTIVES



                                                                                           h
on the likes of IBM and Accenture in its effort to be included among
                                                                            After studying this chapter
the largest and most successful technology services companies in the


                                 T li                                                    s
                                                                            you should be able to:
world.
                                                                            n	Explainthe concept of



                                R b
     Currently Wipro employs 45,000 people at a growth rate
                                                                             organising;
of 30 percent annually over the coming years. “I don’t see
                                                                             Explain the process of
                                                                            n	



                               E u
growing to 150,000 or 200,000 people as an insurmountable
                                                                             organising;
challenge,” said Premji, Chairman, Wipro. He believes that if



                              C p
companies such as Accenture could grow by 20,000 people in                   Describe the importance
                                                                            n	
two years, Wipro’s growth projections are not impossible.                    of organising;



                            N re
     Restructuring Wipro was considered the most important                   Explain the meaning,
                                                                            n	
step in becoming a global giant, driven by the goal towards                  advantages and
                                                                             disadvantages of
improved customer-orientation.


                         © e
                                                                             functional organisation;
     During the past few months, Wipro separated itself into
several subsidiaries by product line: telecommunications,                    Explain the meaning,
                                                                            n	




                            b
                                                                             advantages and
engineering, financial services, etc. Each subsidiary brings in
                                                                             disadvantages of
about $300 million in annual earnings and is self-sufficient with            divisional organisation;




                         to
their own accounting books, personnel and administrative
                                                                             Explain the meaning,
                                                                            n	
functions.                                                                   advantages and
     Wipro shifted from a centralised to decentralised                       disadvantages of


                       t
management system. All responsibilities for growth lay with                  formal and informal



           o
the management of each entity.                                               organisation;
     “We tried to de-layer the organisation and empower                      Distinguish between
                                                                            n	



          n
our business leaders with a much higher degree of growth                     formal and informal
responsibility,” said Premji. “We removed an entire layer [of                organisation;
executives]”.                                                                Explain the concept
                                                                            n	
     Between 2002 and 2003, Wipro acquired two IT consulting                 of delegation and
firms to break into the U.S. market. Wipro is also moving                    decentralisation;
from a service provider to a product developer. Today, it                    Describe the importance
                                                                            n	
partners with other companies to develop IT products to gain                 of delegation and
experience and achieve name recognition.                                     decentralisation; and
            Adapted from an article by Heide B. Malhotra for                 Distinguish between
                                                                            n	
            Epoch Times Washington D.C. May 01, 2006                         delegation and
                                                                             decentralisation.
Organising                                                                       113



Once the plans have been laid down           directed towards the attainment
and objectives specified therein, the        of goals laid down in the planning
next step is to organise resources           function in such a manner that
in a manner which leads to the               resources are used optimally and
accomplishment of objectives. A              people are able to work collectively
critical issue in accomplishing the          and effectively for a common purpose.



                                                                              d
goals specified in the planning              Thus, it is in the context of effective



                                                                            e
process is structuring the work of an        management that the organisation
organisation to adapt to the dynamic         function earns due importance. It is


                                                                     h
business environment. The activities         a means for translating plans into



                          T li                                     s
of an enterprise must be organised           action.
in such a manner that plans can be             The organising function leads to the


                         R b
successfully implemented.                    creation of an organisational structure



                        E u
   For planning to be fruitful a number      which includes the designing of roles
of considerations like resources that        to be filled by suitably skilled people


                       C p
will be needed, optimum utilisation          and defining the inter relationship
of the same translation of work              between these roles so that ambi­


                     N re
into attainable tasks, empowering            guity in performance of duties can
the workforce to accomplish these            be eliminated. Not only is this impo­



                  © e
tasks etc., need to be understood            rtant for productive cooperation
and dealt with properly.                     between the personnel but also for



                     b
   It is evident from the way Wipro          clarification of extent of authority, as
has moved towards reaching for               well as responsibility for results and




                  to
it’s goal of becoming a globally             logical grouping of activities.
successful technology company, that
organising plays a significant role in       Meaning

                t
implementation of plans.                     Let us take an example to understand


       o
   What has Wipro done to become a           how organising takes place. Have
                                             you ever paid attention to how, the


      n
contending force among other global
giants? Are there lessons to be learnt       school fete which you enjoy so much,
from Wipro’s approach?                       actually takes place? What goes on
   Wipro organised itself in a manner that   behind the scene to make it the
allowed customer orientation to dominate     desired reality you want? The whole
over other goals and diversified on the      activity is divided into task groups
basis of product lines. It also modified     each dealing with a specific area like
the relationships within the management      the food committee, the decoration
hierarchy to suit the goals.                 committee, the ticketing committee
   The management function of                and so on. These are under the
organising ensures that efforts are          overall supervision of the official in
114                                                                              Business Studies


charge of the event. Coordinating                       is carried out with the help of an
relationships are established among                     example.
the various groups to enable smooth                        Suppose twelve students work for
interaction and clarity about each                      the school library in the summer
group’s contribution towards the                        vacations. One afternoon they are
event. All the above activities are a                   told to unload a shipment of new



                                                                                               d
part of the organising function.                        releases, stock the bookshelves, and



                                                                                             e
   Organising essentially implies a                     then dispose of all waste (packaging,
process which coordinates human                         paper etc). If all the students decide


                                                                                      h
efforts, assembles resources and                        to do it in their own way, it will



                                    T li                                            s
integrates both into a unified whole                    result in mass confusion. However,
to be utilised for achieving specified                  if one student supervises the work


                                   R b
objectives.                                             by grouping students, dividing the



                                  E u
   Organising can be defined as                         work, assigning each group their
a process that initiates impleme-                       quota and developing reporting relat­


                                 C p
ntation of plans by clarifying jobs                     ionships among them, the job will be
and working relationships and                           done faster and in a better manner.


                               N re
effectively deploying resources for                        From the above description, the
attainment of identified and desired                    following steps emerge in the process



                            © e
results (goals).                                        of organising:
                                                        	 (i)	 Identification and division of



                               b
Steps in the Process                          of               work: The first step in the process
                                                               of organising involves identifying
Organising


                            to
                                                               and dividing the work that has
Organising involves a series of steps                          to be done in accordance with
that need to be taken in order to                              previously determined plans. The


                          t
achieve the desired goal. Let us try                           work is divided into manageable


                o
and understand how organising                                  activities so that duplication can



               n
      Definition of Organising
      Organising is the process of identifying and grouping the work to
      be performed, defining and delegating responsibility and authority,
      and establishing relationships for the purpose of enabling people to
      work most effectively together in accomplishing objectives.
                                                                  Louis Allen
      Organising is the process of defining and grouping the activities of the
      enterprise and establishing authority relationships among them.
                                                             Theo Haimman
Organising                                                                                        115


                                                                           Think About It
                        Your school must have various societies for extra-curricular
                        activities like the dramatics society, the quiz club, the economics
                        society, the debating society and so on. Observe and list the way
                        they have organised their activities using division of labour, chain of
                        communication and the levels they have adopted for reporting on
                        work. How far is this similar to the process you have read about?


       be avoided and the burden of                    the nature of a job and the

                                                                                         e d
                                                                                h
       work can be shared among the                    ability of an individual. The work



                         T li                                                 s
       employees.                                      must be assigned to those who
	(ii)	 Departmentalisation:         Once               are best fitted to perform it well.


                        R b
       work has been divided into small         	(iv)	 Establishing             reporting
       and manageable activities then                  relation­ hips: Merely allocating
                                                                 s


                       E u
       those activities which are similar              work is not enough. Each



                      C p
       in nature are grouped together.                 individual should also know
       Such sets facilitate speciali-                  who he has to take orders from


                    N re
       sation. This grouping process                   and to whom he is accountable.
       is called departmentalisation.                  The establishment of such clear
       Departments can be created


                 © e
                                                       relationships helps to create a
       using several criteria as a basis.              hierarchal structure and helps
       Examples of some of the most                    in coordination amongst various


                    b
       popularly used basis are territory              departments.
       (north, south, west etc.) and



                 to
       products (appliances, clothes,           Importance       of Organising
       cosmetics etc).                          Performance of the organising
	iii)	 Assignment of duties: It is
(                                               function can pave the way for a


               t
       necessary to define the work             smooth transition of the enterprise


       o
       of different job positions and           in accordance with the dynamic



      n
       accordingly      allocate    work        business environment. The signifi­
       to various employees. Once               cance of the organising function
       departments have been formed,            mainly arises from the fact that it
       each of them is placed under             helps in the survival and growth of
       the charge of an individual.             an enterprise and equips it to meet
       Jobs are then allocated to the           various challenges. In order for
       members of each department in            any business enterprise to perform
       accordance to their skills and           tasks and successfully meet goals,
       competencies.      It is essential       the organising function must be
       for effective performance that a         properly performed. The following
       proper match is made between             points highlight the crucial role that
116                                                                          Business Studies


organising plays in any business            	(iv)	 Adaptation to change: The
enterprise:                                        process of organising allows a
	 (i)	 Benefits    of   specialisation:            business enterprise to accom­
       Organising leads to a systematic            modate changes in the business
       allocation of jobs amongst the              environment. It allows the
       work force. This reduces the                organisation structure to be



                                                                                             d
       workload as well as enhances                suitably modified and the revision



                                                                                           e
       productivity because of the                 of inter-relationships amongst
       specific workers performing a               managerial levels to pave the way


                                                                                  h
       specific job on a regular basis.            for a smooth transition. It also


                              T li                                              s
       Repetitive performance of a                 provides much needed stability
       particular task allows a worker             to the enterprise as it can then


                             R b
       to gain experience in that area             continue to survive and grow



                            E u
       and leads to specialisation.                inspite of changes.
	(ii)	 Clarity in working relation­         	 (v)	 E f f e c t i v e a d m i n i s t r a t i o n :


                           C p
       ships: The establishment of                 Organising provides a clear
       working relationships clarifies             description of jobs and related


                         N re
       lines of communication and                  duties. This helps to avoid confusion
       specifies who is to report to               and duplication. Clarity in working



                      © e
       whom. This removes ambiguity                relationships enables proper
       in   transfer   of   information            execution of work. Management



                         b
       and instructions. It helps in               of an enterprise thereby becomes
       creating a hierarchical order               easy and this brings effectiveness




                      to
       thereby enabling the fixation of            in administration.
       responsibility and specification     	(vi)	 Development of personnel:
       of the extent of authority to be            Organising stimulates creativity


                    t
       exercised by an individual.                 amongst the managers. Effective


            o
	iii)	 Optimum utilization of resou­
(                                                  delegation allows the managers
       rces: Organising leads to the


           n
                                                   to reduce their workload                    by
       proper usage of all material, fin­          assigning routine jobs to their
       ancial and human resources.                 subordinates. The reduction in
       The proper assignment of jobs               workload by delegation is not
       avoids overlapping of work and              just necessary because of limited
       also makes possible the best                capacity of an individual but also
       use of resources. Avoidance                 allows the manager to develop new
       of duplication of work helps                methods and ways of performing
       in preventing confusion and                 tasks. It gives them the time to
       minimising the wastage of                   explore areas for growth and the
       resources and efforts.                      opportunity to innovate thereby
Organising                                                                                      117


                                                                          Think About It
                        Organising leads to specialisation in work. A pitfall of this is that
                        repetitive performance of the same job may lead to monotony,
                        stress, boredom and absenteeism. What can managers do to
                        improve the scenario?




                                                                                         d
      strengthening the company’s              an enterprise whenever it grows in
      competitive position. Delegation         size or complexity. It is only those


                                                                                       e
      also develops in the subordinate         enterprises which do not focus


                                                                              h
      the ability to deal effectively with     on growth that can maintain a



                          T li                                              s
      challenges and helps them to             particular structure for a long period
      realise their full potential.            of time. However, it is important to


                         R b
	vii)	Expansion and growth: Organ­
(                                              understand that such stagnancy
      ising helps in the growth and


                        E u
                                               may prove to be detrimental to an
      diversification of an enterprise         enterprise as those companies which


                       C p
      by enabling it to deviate from           do not change at all will close down
      existing norms and taking up             or cease to grow.


                     N re
      new challenges.                             As an organisation grows, coordi­
   It allows a business enterprise to          nation becomes difficult due to the


                  © e
add more job positions, departments            emergence of new functions and
and even diversify their product lines.        increase in structural hierarchies.



                     b
New geographical territories can be            Thus, for an organisation to function
added to current areas of operation            smoothly and face environmental




                  to
and this will help to increase customer        changes, it becomes necessary to pay
base, sales and profit.                        attention to its structure.
   Thus, organising is a process by


                t
                                                  Peter Drucker emphasises on the
which the manager brings order out
                                               importance of having an appropriate


       o
of chaos, removes conflict among
                                               organisation structure when he
people over work or responsibility


      n
                                               says, “organisation structure is an
sharing and creates an environment
                                               indispensable means; and the wrong
suitable for teamwork.
                                               structure will seriously impair busi­
Organisation Structure                         ness performance and even destroy it.”
Organisation    structure    is  the              The organisation structure can
outcome of the organising process.             be defined as the framework within
An effective structure will result             which managerial and operating
in increased profitability of the              tasks are performed. It specifies the
enterprise. The need for an adequate           relationships between people, work
organisation structure is felt by              and resources. It allows correlation
118                                                                                   Business Studies


and coordination among human,                          over the operations of a business
physical and financial resources and                   enterprise.
this enables a business enterprise                       An organisation structure provides
to accomplish desired goals. The                       the framework which enables the
organisation structure of a firm is                    enterprise to function as an integrated
shown in an organisation chart.                        unit by regulating and coordinating



                                                                                                      d
  The span of management, to a large                   the responsibilities of individuals



                                                                                                    e
extent gives shape to the organisatio-                 and departments. Let us try and
nal structure. Span of management                      understand this through an example.


                                                                                           h
refers to the number of subordinates                     For example: Smita opened her own



                                   T li                                                  s
that can be effectively managed by a                   travel agency, sometime back. She
superior. This determines the levels of                assigned work to her three employees


                                  R b
management in the structure.                           in the following manner ‘Neha, you



                                 E u
  A proper organisation structure is                   are incharge of air plane, train and
essential to ensure a smooth flow of                   bus reservations.’ ‘Karan, you will


                                C p
communication and better control                       take care of accommodation booking’



                              N re
      Honda to Strengthen Structure of its R&D Operations
      Corporate February 21, 2006



                           © e
      TOKYO, Japan, February 21, 2006 – Honda Motor Co. Ltd. announced plans, effective
      April 1, 2006, to launch a new organisational structure for Honda R&D Co. Ltd., a wholly



                              b
      owned subsidiary of Honda responsible for research & development activities. Due to recent
      technological advancements and continued business expansion, the variety and complexity




                           to
      of technological components and the number of vehicles under development at Honda R&D
      have increased dramatically. The new structure will be launched both in response to this
      situation and to prepare for further expansion of business in the future. The new structure



                         t
      will enable each associate to demonstrate a high level of initiative, with more clear definition
      of roles and responsibilities and bold delegation of authority.  Moreover, the new structure is


               o
      designed to achieve smoother communication to help accelerate decision making within the



              n
      organisation.  The key elements of the new structure are as follows:
      Outline of the New Structure:
      1.	Existing R&D centers including Asaka R&D Center, Wako R&D Center, and Tochigi
         R&D Center, which are currently organised based on geographical location and will be
         reorganised into five centers based on specific functions. The names of the five centers will
         be Motorcycle Development Center, Automobile Development Center, Power Products
         Development Center, Aero Engine Development Center, and Basic Technology Research
         Center.
      2.	Each center will have separate offices for planning, product development, technology
         development and administration with clearly defined roles.
      3.	Primary authority to make operational decisions, currently held by the head of each center,
Organising                                                                                    119




                          A Board member in charge of the                           Head
                         Development Centre (Board member
                                  of Honda R&D)                                    Planning

                                                                               Developing road-
                                                                              maps of technology



                                                                                             d
          Head                          Head                       Head          and product
                                                                                development


                                                                                           e
     Administration           Technology Development         Product Development




                                                                                h
    All administrative        Technology development        Product development



                           T li                                               s
     roles including          for each component of a         including product
     general affairs,        product such as engine and             design


                          R b
        HR, facility                   chassis



                         E u
    management, etc.
       will be delegated to the head of each office within each center to achieve an autonomous



                        C p
       operational structure through which each office can make more decisions.
    4.	A flat and less-layered organisational structure will be employed to ensure smooth and



                      N re
       direct communications between the head of the office and each associate.
    5.	The product development function of the Automobile Development Center will be further



                   © e
       separated between the Honda brand and Acura brand.
        This structural change is a part of Honda’s continuous effort to strengthen the core
    characteristics that makes Honda unique, and its purpose is to continue creating advanced



                      b
    and creative technologies and products that are unique to Honda, which in turn will enable
    Honda to continue to be a company that society wants to exist.




                   to
               http://world.honda.com/news/2006/c060221RandDOperations/




       o         t
‘Sahil, you will keep track of online
queries and credit card payments’. I
                                                   and types of activities performed by
                                                   an organsation. The organisational


      n
want regular reports from the three                structure can be classified under two
of you. Thus, in a few sentences an                categories which are as follows:
organisation structure has been                    	 (i)	 Functional structure and
created specifying lines of authority              	(ii)	 Divisional structure
and areas of responsibility.
                                                   Functional structure
Types of Organisation
                                                   Grouping of jobs of similar nature
Structures                                         under functional and organising
The type of structure adopted by an                these major functions as separate
organisation will vary with the nature             departments creates a functional
120                                                                   Business Studies


          Functional Structure

                                   Managing Director




                                                 Research and

                                                                                 e d
                                                                          h
      Human Resources          Marketing         Development        Purchasing



                               T li
structure. All departments report to a


                              R b
coordinating head. For example, in a                                    s
                                              (d)	It leads to minimal duplication of
                                                   effort which results in economies



                             E u
manufacturing concern division of work             of scale and this lowers cost.
into key functions will include production,   (e)	 It makes training of employees



                            C p
purchase, marketing, accounts and                  easier as the focus is only on a
personnel. These departments may be                limited range of skills.


                          N re
further divided into sections. Thus, a        (f)	 It ensures that different functions
functional structure is an organisational          get due attention.



                       © e
design that groups similar or related         Disadvantages:        The     functional
jobs together.                                structure has certain disadvantages



                          b
Advantages: The functional struc­             which an organisation must take
ture has many advantages to offer.            into consideration before it adopts it.




                       to
Important among them are as follows:          Some of them are as follows:
(a)	 A functional structure leads to          (a)	 A functional structure places less
     occupational specialisation since             emphasis on overall enterprise


                     t
     emphasis is placed on specific                objectives than the objectives


            o
     functions. This promotes efficiency           pursued by a functional head.
     in utilisation of manpower as                 Such practices may lead to


           n
     employees perform similar tasks               functional    empires       wherein
     within a department and are able              the importance of a particular
     to improve performance.                       function may be overemphasised.
(b)	It promotes control and coord­                 Pursuing departmental interests
     ination within a department                   at the cost of organisational
     because of similarity in the tasks            interests can also hinder the
     being performed.                              interaction between two or more
(c)	 It helps in increasing managerial             departments.
     and operational efficiency and           (b)	It may lead to problems in
     this results in increased profit.             coordination as information has to
Organising                                                                                       121


                                                                           Think About It
                          Read newspapers regularly and try to identify the structures various
                          business organisations being mentioned in the news have adopted.
                          Have their structures led to improved and desired results in any
                          way?




                                                                                         d
     be exchanged across functionally           themselves away from the simpler and



                                                                                       e
     differentiated departments.                basic functional structure towards
(c)	 A conflict of interests may arise          a divisional structure which is more


                                                                              h
     when the interests of two or more          suited to their activities. This is



                          T li                                              s
     departments are not compatible.            particularly true of those enterprises
     For example, the sales department          which have more than one category


                         R b
     insisting on a customer friendly           of products to offer. This is because



                        E u
     design may cause difficulties in           although every organisation performs
     production. Such dissension can            a set of homogenous functions, as



                       C p
     prove to be harmful in terms of            it diversifies into varied product
                                                categories, the need for a more evolved


                     N re
     fulfillment of organisational interest.
     Inter-departmental conflicts can           structural design is felt to cope with
                                                the emerging complexity.
     also arise in the absence of clear


                  © e
                                                   In a divisional structure, the
     separation of responsibility.
                                                organisation structure comprises of
(d)	It may lead to inflexibility as people


                     b
                                                separate business units or divisions.
     with same skills and knowledge
                                                Each unit has a divisional manager
     base may develop a narrow pers­            responsible for performance and who



                  to
     pective and thus, have difficulty          has authority over the unit. Generally,
     in appreciating any other point of         manpower is grouped on the basis


                t
     view. Functional heads do not              of different products manufactured.
     get training for top management


        o
                                                Each division is multifunctional
     positions because they are unable          because within each division func­


       n
     to gather experience in diverse            tions like production, marketing,
     areas.                                     finance, purchase etc, are performed
Suitability: It is most suitable when           together to achieve a common goal.
the size of the organisation is large, has      Each division is self-contained as it
a diversified activities and operations         develops expertise in all functions
require a high degree of specialisation.        related to a product line.
                                                   In order words, within each division,
Divisional Structure                            the functional structure tends to be
Many large organisations with                   adopted. However, functions may vary
diversified activities have reorganised         across divisions in accordance with a
122                                                                    Business Studies



          Organisation Chart          Managing Director
          Showing Divisional and
          Functional Structure




              Cosmetics           Garments            Footwear           Skin care


                                                                                   e d
                              T li                                       s h
                             R b
                                                   Research and
      Human Resources          Marketing           Development            Purchasing


                            E u
                           C p
particular product line. Further, each
division works as a profit center where
                                                  of the division and appropriate
                                                  remedial action can be taken.


                         N re
the divisional head is responsible for       (c)	 It promotes flexibility and initiative
the profit or loss of his division. For           because each division functions as


                      © e
example, a large company may have                 an autonomous unit which leads
divisions like cosmetics, clothing etc.           to faster decision making.



                         b
Advantages: The divisional structure         (d)	It facilitates expansion and growth
offers many benefits. Prominent                   as new divisions can be added




                      to
among these are as follows:                       without interrupting the existing
(a)	 Product specialisation helps in the          operations by merely adding
     development of varied skills in a            another divisional head and staff


                    t
     divisional head and this prepares            for the new product line.


            o
     him for higher positions. This is       Disadvantages: The divisional stru­



           n
     because he gains experience in all      cture has certain disadvantages.
     functions related to a particular       Some of them are as follows:
     product.                                (a)	 Conflict may arise among diffe­
(b)	Divisional heads are accountable              rent divisions with reference to
     for profits, as revenues and costs           allocation of funds and further
     related to different departments can         a particular division may seek to
     be easily identified and assigned to         maximise its profits at the cost of
     them. This provides a proper basis           other divisions.
     for performance measurement.            (b)	It may lead to increase in costs
     It also helps in fixation of respons-        since there may be a duplication
     ibility in cases of poor performance         of activities across products.
Organising                                                                         123



     Providing each division with            adopt a divisional structure. Table 1
     separate set of similar functions       provides a comparison of functional
     increases expenditure.                  and divisional structure to provide
(c)	 It provides managers with the           further clarity on the topic.
     authority to supervise all activities     Thus, it can be said that business
     related to a particular division. In    operates in a dynamic environment



                                                                             d
     course of time, such a manager          and those enterprises which fail



                                                                           e
     may gain power and in a bid             to adapt to change are unable
     to assert his independence may          to survive.      Hence, management


                                                                    h
     ignore organisational interests.        must continuously review its plans



                          T li                                    s
Suitability: Divisional structure is         and objectives and accordingly
suitable for those business enter­           the organisation structure of the


                         R b
prises where a large variety of pro­         enterprise should also be subjected



                        E u
ducts are manufactured using diffe­          to periodic review to determine
rent productive resources. When an           if modification is required. An


                       C p
organisation grows and needs to add          organisation structure, at all times
more employees, create more depar­           should contribute towards the


                     N re
tments and introduce new levels              achievement of the enterprise’s
of management, it will decide to             objectives and should provide scope



                  © e
          Comparative view: Functional and Divisional Structure



                     b
       Basis          Functional Structure             Divisional Structure
   Formation        Formation is based on         Formation is based on product




                  to
                    functions                     lines and is supported by
                                                  functions.
   Specialisation   Functional specialisation.    Product specialisation.


                t
   Responsibility   Difficult to fix on a         Easy to fix responsiblity for



       o
                    department.                   performance.



      n
   Managerial       Difficult, as each            Easier, autonomy as well as
   Development      functional manager            the chance to perform multiple
                    has to report to the top      functions helps in managerial
                    management.                   development.
   Cost             Functions are not             Duplication of resources in
                    duplicated hence              various departments, hence
                    economical                    costly.
   Coordination     Difficult for a multi-        Easy, because all functions
                    product company.              related to a particular
                                                  product are integrated in one
                                                  department.
d



                   Organisation Chart of ONGC
Business Studies




                                                                                            C & MD
                                          e             h

                                                             l   Company Secretary
                                                             l   Corporate Affairs                        MD, ONGC Videsh Ltd.
                                                                 Chief Vigilance Officer
                                                      s

                                                             l
                                                                      T li
                                                 Director                                                         Director
                         Director                                       Director            Director                                     Director
                                                                                                                Tech & Field                               ... To be filled ...
                                                 Onshore
                                                                     R b
                         Offshore                                      Exploration            HR                                         Finance
                                                                                                                  Services
                     Mumbai          Supply          Ahmedabad

                                                                    E u       Western             HRD             Chief Drill.                  Internal     Chief Infocom
                                                                              Offshore                                             IDT           Audit
                      High           Bases                                                                         Services




                                                                   C p
                                                     Ankleshwar                Western           Functional                       IOGPT
                                                                                                                    Drilling                   Commer-      Chief Planning
                    Bassein &                                                  Onshore          HR Planning




                                                                 N re
                                    Uran Plant                                                                                                   cial       Projects & Cap.
                     Satellite                         Mehsana                                                                    IEOT
                                                                             Assam &                               Cementing                                    Budget
                                                                           Assam-Arakan         Employee
                     Heera &          Hazira            Assam                                   Relations             Mud        Explor. &     Perfor-          Chief MM
                     Neelam           Plant                                    Cauvery                                           Dev Tech      mance
                                                                                                                  Chief Well




                                                              © e
                                                       Karaikal                                  ONGC                                          mgmt &        Chief Business
                                    Offshore          (Cauvery)                KG-PG            Academy            Services                    Bench-        Devp., JVs &




                                                                 b
                                    PSC - JV                                                                                                   marking         Marketing
                                                                           GVK (Frontier)        Security           Workover
                                                    Rajamundhry
                                                        (KG)                  KDIMPE                                  WSS                                      Chief SHE
                                                                                                  Legal




                                                              to
                                                                                 Regional                                                                            IPSEM
                                                       Tripura                                   Medical             Well
                                                                                  Labs
                                                                                                                   Completion                                  Chief EM.
                                                                                 IRS            Corporate
                                                                                                                   & Drilling                                Technical Audit
                                                                                                 Comm
                                                                                                                                                                 & QA




                                                            t
                                                       GEOPIC               Geophysical
                                                                             Services




                                                                                                                                  o
                                                                                                                 Chief Logging                  Mainte-          Chief
                                                    Regional Geo-                                                                               nance          Engineering
                                                                             CBMMBP




                                                                                                                                 n
                                                   physical Services
                                                                                                                                                Design       Head, Regional
                                                                             Exploration
                                                                                                                                                                Officer
                                                                             Directorate                                                        Works
                                                                              EX COM
                                     Adapted from www.ongc.com/archives1



124
Organising                                                                                           125




                                                       Structural Transformation at ONGC
     Since its inception, ONGC has been instrumental in transforming the country’s limited
     upstream sector into a large viable playing field, with its activities spread throughout India and
     significantly in overseas territories.
        The 1990s had begun on a grim note for ONGC. It took almost a decade for the Corporation



                                                                                               d
     to sort things out in most uncertain of times.
        Among many problems, the Corporation was also suffering from the organisational atrophy.


                                                                                             e
     In order to survive ONGC sought help from Mc Kinsey.



                                                                                    h
        Mc Kinsey’s mandate was to evolve an organisational structure that was far more
     responsive to its business needs than that based on business groups. The ONGC system run


                            T li                                                  s
     by functional heads often meant delays exceeding a year in matters requiring urgent decisions
     on fields. Also, since responsibilities were shared at production platforms between different


                           R b
     business groups, the system degenerated into wrangling over responsibilities. Similarly, group



                          E u
     loyalties often took precedence over the requirements of tasks. But, most importantly, it
     was found that the performance evaluation criteria based on business group yardstick were



                         C p
     completely at loggerheads with requirements on fields. Mc Kinsey recommended an asset-
     based approach with clearly-defined responsibilities in its presentation titled ‘Organisation



                       N re
     Transformation Project’
        Though Mc Kinsey recommendations were broadly accepted, coordination issues
     concerning commonly-shared services needed to be sorted out.


                    © e
        Finally, the first control over all service personnel working with asset teams was vested
     in asset managers, on grounds that being responsible for the performance of their strategic



                       b
     business units they must rightfully exercise control over all personnel working with them.
     Even procurement powers were devolved. Finally, a new structure made up of 14 assets and




                    to
     11 centralised services was rolled out .




                  t
                                                                                  Do It Yourself


       o
                             You have seen the structure of ONGC as an illustration in this text.



      n
                             Browse the websites of other business organisations and study their
                             organisational chart. Try to identify the structure they are using.


for initiative so that contribution                  In all organisations, employees are
of personnel can be maximum and                      guided by rules and procedures.
effective.                                           To enable smooth functioning of
                                                     the enterprise, job description and
Formal and Informal
 ormal
                                                     rules and procedures related to work
Organisation
 rganisation                                         processes have to be laid down. This is
                                                     done through the formal organisation.
126                                                                             Business Studies


   Formal organisation refers to                       (e)	 It places more emphasis on
the organisation structure which                            work to be performed than
is designed by the management                               interpersonal relationships amo­
to accomplish a particular task. It                         ng the employees.
specifies clearly the boundaries of                    Advantages: Formal organisation
authority and responsibility and                       offers many advantages. Some of the



                                                                                             d
there is a systematic coordination                     important ones are:



                                                                                           e
among the various activities to                        (a)	 It is easier to fix responsibility
achieve organisational goals.                               since mutual relationships are


                                                                                    h
   The structure in a formal organ­                         clearly defined.



                                    T li                                          s
isation can be functional or divis­                    (b)	There is no ambiguity in the role
ional. The formal organisation can                          that each member has to play


                                   R b
be better understood by a study of its                      as duties are specified. This also



                                  E u
features which are as follows:                              helps in avoiding duplication of
(a)	 It specifies the relationships                         effort.


                                 C p
     among various job positions                       (c)	 Unity of command is maintained
     and the nature of their inter-                         through an established chain of


                               N re
     relationship. This clarifies who                       command.
     has to report to whom.                            (d)	It leads to effective accomplish­



                            © e
(b)	It is a means to achieve the                            ment of goals by providing a
     objectives specified in the plans, as                  framework for the operations to



                               b
     it lays down rules and procedures                      be performed and ensuring that
     essential for their achievement.                       each employee knows the role he




                            to
(c)	 Efforts of various departments                         has to play.
     are coordinated, interlinked and                  (e)	 It provides stability to the organ­
     integrated through the formal                          isation. This is because behaviour


                          t
     organisation.                                          of employees can be fairly pre­


               o
(d)	It is deliberately designed by the                      dicted since there are specific



              n
     top management to facilitate                           rules to guide them.
     the smooth functioning of the                     Limitations: The formal organisation
     organisation.                                     suffers from the following limitations:
      Formal Organisation
      The formal organisation is a system of well-defined jobs, each bearing
      a definite measure of authority, responsibility and accountability.
                                                                  Louis Allen
      Formal organisation is a system of consciously coordinated activities
      of two or more persons toward a common objective.
                                                           Chester Barnand
Organising                                                                                             127



(a)	 The formal communication may                     friendship they tend to form groups
     lead to procedural delays as the                 which show conformity in terms of
     established chain of command has                 interest. Examples of such groups
     to be followed which increases the               formed with common interest may be
     time taken for decision making.                  those who take part in cricket matches
(b)	Poor organisation practices may                   on Sundays, meet in the cafeteria for



                                                                                                 d
     not provide adequate recognition                 coffee, are interested in dramatics



                                                                                               e
     to creative talent, since it does not            etc. Informal organisation has no
     allow any deviations from rigidly                written rules, is fluid in form and


                                                                                     h
     laid down polices.                               scope and does not have fixed lines of



                             T li                                                  s
(c)	 It is difficult to understand all                communication. The Table in the next
     human relationships in an enter­                 page compares informal organisation


                            R b
     prise as it places more emphasis                 with the formal organisation to provide



                           E u
     on structure and work. Hence,                    better understanding of both types.
     the formal organisation does not                    Informal organisation can be


                          C p
     provide a complete picture of how                better understood with the help of
     an organisation works.                           the following features:


                        N re
                                                      (a)	 An informal organisation orig­
Informal Organisation                                      inates from within the formal orga­



                     © e
Interaction among people at work                           nisation as a result of personal
gives rise to a ‘network of social                         interaction among employees.



                        b
relationships among employees’ called                 (b)	The standards of behaviour
the informal organisation.                                 evolve from group norms rather




                     to
   Informal organisation emerges                           than officially laid down rules and
from within the formal organisation                        regulations.
when people interact beyond their                     (c)	 Independent channels of commu­


                   t
officially defined roles. When people                      nication without specified direc­


        o
have frequent contacts they cannot                         tion of flow of information are



       n
be forced into a rigid formal structure.                   developed by group members.
Rather, based on their interaction and

                                                                       Informal Organisation
    An informal organisation is an aggregate of interpersonal relationships without any
    conscious purpose but which may contribute to joint results.
                                                                                    Chester Barnand
    Informal organisation is a network of personal and social relations not established or required
    by the formal organisation but arising spontaneously as people associate with one another.
                                                                                         Keith Davis
128                                                                 Business Studies


(d)	It emerges spontaneously and is        (b)	It helps to fulfill the social needs
     not deliberately created by the            of the members and allows them
     management.                                to find like minded people. This
(e)	 It has no definite strucure or form        enhances their job satisfaction
     because it is a complex network            since it gives them a sense of
     of social relationships among              belongingness in the organisation.



                                                                                  d
     members.                              (c)	 It contributes towards fulfillment



                                                                                e
Advantages: The informal orga­                  of organisational objectives by
nisation offers many benefits. Impor­           compensating for inadequacies in


                                                                         h
tant among them are given below:                the formal organisation. For example,



                             T li                                      s
(a)	 Prescribed lines of commu­                 employees reactions towards plans
     nication are not followed. Thus,           and policies can be tested through


                            R b
     the informal organisation leads            the informal network.



                           E u
     to faster spread of information as    Disadvantages: The informal orga­
     well as quick feedback.               nisation has certain disadvantages.


                          C p
                                           Some of them are as follows:



                        N re
         Formal and informal organisation: A Comparative view




                     © e
          Basis              Formal organisation     Informal organisation
                                                   Network of social
                      Structure of authority



                        b
                                                   relationships arising out
Meaning               relationships created by the
                                                   of interaction among
                      management




                     to
                                                   employees
                      Arises as a result of        Arises as a result of social
Origin
                      company rules and policies interaction



                   t
                      Arises by virtue of position Arises out of personal



           o
Authority
                      in management                qualities



          n
                                                   There is no set behaviour
Behavior              It is directed by rules
                                                   pattern
                                                   Flow of communication
                      Communication takes place is not through a planned
Flow of Communication
                      through the scalar chain     route. It can take place in
                                                   any direction
Nature                Rigid                        Flexible
                                                   Leaders may or may not
Leadership            Managers are leaders.        be managers. They are
                                                   chosen by the group.
Organising                                                                                           129


(a)	 I n f o r m a l o r g a n i s a t i o n m a y   communication channels. Instead of
     become a disruptive force when it               confronting them, the management
     spreads rumours. This may work                  should skillfully take advantage
     against the interest of the formal              of both the formal and informal
     organisation.                                   organisation so that work continues
(b)	 The management may not be                       smoothly.



                                                                                              d
     successful in implementing chan­
                                                     Delegation

                                                                                            e
     ges if the informal organisation
     opposes them. Such resistance                   A manager, no matter how capable he


                                                                                   h
     to change may delay or restrict                 is, cannot manage to do every task on


                             T li                                                s
     growth.                                         his own. The volume of work makes
(c)	 It pressurises members to conform               it impractical for him to handle it all


                            R b
     to group expectations. This can                 by himself. As a consequence, if he



                           E u
     be harmful to the organisation if               desires to meet the organisational
     the norms set by the group are                  goals, focus on objectives and ensure


                          C p
     against organisational interests.               that all work is accomplished, he
   Informal organisation cannot be                   must delegate authority.


                        N re
altogether eliminated. Thus, it would                   Delegation refers to the downward
be in the best interest of the organi­               transfer of authority from a superior


                     © e
sation if the existence of such groups               to a subordinate. It is a pre-requisite
is recognised and the roles that                     to the efficient functioning of an



                        b
their members play are identified.                   organisation because it enables
The knowledge of such groups can                     a manager to use his time on high




                     to
be used to gather their support                      priority activities. It also satisfies the
and consequently lead to improved                    subordinate’s need for recognition
organisational performance. Such                     and provides them with opportunities


                   t
groups can also provide useful                       to develop and exercise initiative.




        no                                                                          Delegation
                             Delegation is the process a manager follows in dividing the work
                             assigned to him so that he performs that part which only he because
                             of his unique organisational placement, can perform effectively and
                             so that he can get others to help with what remains.
                                                                                       Louis Allen
                             Delegation of authority merely means the granting of authority to
                             subordinates to operate within prescribed limits.
                                                                                  Theo Haimman
130                                                                 Business Studies


   Delegation helps a manager to            Elements of Delegation
extend his area of operations as            According to Louis Allen, delegation
without it, his activities would be         is the entrustment of respons-
restricted to only what he himself
                                            ibility and authority to another and
can do. However, delegation does
                                            the creation of accountability for
not mean abdication. The manager
                                            performance.


                                                                                 d
shall still be accountable for the
performance of the assigned tasks.             A detailed analysis of Louis Allen’s


                                                                               e
Moreover, the authority granted to a        definition brings to light the following



                                                                        h
subordinate can be taken back and           essential elements of delegation:



                             T li                                     s
redelegated to another person. Thus,        	 (i)	 Authority:    Authority   refers
irrespective of the extent of delegated            to the right of an individual to


                            R b
authority ,the manager shall still be              command his subordinates and
accountable to the same extent as


                           E u
                                                   to take action within the scope
before delegation.
                                                   of his position. The concept


                          C p
                        N re
                     © e
         No delegation leads to delays in



                        b
         decision-making




                   t to
          no
Organising                                                                      131



                                             Creation of accountability for
                                                             performance




                                                                              e d
                         T li                                     s h
                        R b
                       E u
                      C p
                    N re
                 © e
                    b
      of authority arises from the            Authority relationships helps to
                                           maintain order in the organisation



                 to
      established scalar chain which
      links the various job positions      by giving the managers the right to
      and levels of an organisation.       exact obedience and give directions


               t
      Authority also refers to the right   to the workforce under them.



       o
      to take decisions inherent in a         Authority determines the superior
      managerial position to tell people   subordinate relationship wherein the


      n
      what to do and expect them to        superior communicates his decision
      do it.                               to    the   subordinate,    expecting
   In the formal organisation authority    compliance from him and the
originates by virtue of an individual’s    subordinate executes the decision
position and the extent of authority       as per the guidelines of the superior.
is highest at the top management           The extent to which a superior can
levels and reduces successively as we      exact compliance also depends on
go down the corporate ladder. Thus,        the personality of the superior.
authority flows from top to bottom,           It must be noted that authority
i.e., the superior has authority over      is restricted by laws and the rules
the subordinate.                           and regulation of the organisation,
132                                                                 Business Studies


which limit its scope. However, as         with the assigned responsibility.
we go higher up in the management          If authority granted is more than
hierarchy, the scope of authority          responsibility, it may lead to misuse
increases.                                 of authority, and if responsibility
	(ii)	 Responsibility: Responsibility      assigned is more than authority it
       is the obligation of a subor-       may make a person ineffective.



                                                                                  d
       dinate to properly perform          	iii)	 Accountability: Delegation of
                                           (
       the assigned duty. It arises               authority, undoubtedly empowers


                                                                                e
       from a superior–subordinate                an employee to act for his superior



                                                                         h
       relationship because the subor-            but the superior would still be



                             T li                                      s
       dinate is bound to perform the             accountable for the outcome:
       duty assigned to him by his            Accountability      implies      being


                            R b
       superior. Thus, responsibility      answerable for the final outcome.
       flows upwards i.e., a subordinate   Once authority has been delegated


                           E u
       will always be responsible to his   and responsibility accepted, one



                          C p
       superior.                           cannot deny accountability. It cannot
   An important consideration to           be delegated and flows upwards i.e., a


                        N re
be kept in view with respect to            subordinate will be accountable to a
both authority and responsibility          superior for satisfactory performance



                     © e
is that when an employee is given          of work. It indicates that the manger
responsibility for a job he must also      has to ensure the proper discharge



                        b
be given the degree of authority           of duties by his subordinates. It is
necessary to carry it out. Thus, for       generally enforced through regular




                     to
effective delegation the authority         feedback on the extent of work
granted must be commensurate               accomplished. The subordinate will be



                   t
                  Overview of the elements of delegation



            o
   Basis           Authority            Responsibility          Accountability



           n
Meaning       Right to command.      Obligation to          Answerability for
                                     perform an assigned    outcome of the
                                     task.                  assigned task.
Delegation    Can be delegated.      Cannot be entirely     Cannot be delegated
                                     delegated.             at all.
Origin        Arises from formal     Arises from            Arises from
              position .             delegated authority.   responsibility.
Flow          Flows downward         Flows upward from      Flows upward from
              from superior to       subordinate to         subordinate to
              subordinate.           superior.              superior
Organising                                                                                            133


expected to explain the consequences                 bility is assumed, accountability is
of his actions or omissions.                         imposed. Responsibility is derived from
   In conclusion, it can be stated that              authority and accountability is derived
while authority is delegated, responsi­              from responsibility. The Table in the


                                                               Interview with Azim Premji


                                                                                               d
   knowledge.wharton.upenn.edu: April 20, 2006



                                                                                             e
   Azim Premji, owns more than 80 per cent of Bangalore-based Wipro, India’s third largest
   software exporter, which had annual revenues of US $ 1.8 billion in 2005. Forbes magazine


                                                                                    h
   reckons that his net worth exceeds US $ 13 billion, and it places him at No. 25 in its most



                            T li                                                  s
   recent ranking of the world’s richest people. Premji speaks with Ravi Aron, a professor of
   operations and information management at Wharton about Wipro’s reorganisation.


                           R b
   Aron: After Vivek Paul [Wipro’s former CEO] left the company last year, you made radical



                          E u
   changes in your organisational structure. How did they affect your markets and your vision
   for where Wipro is going?



                         C p
   Premji: The most important thing you must appreciate is that, with the reorganisation, we
   tried to bring Wipro’s leadership closer to the customer. In the process, we tried to de-layer



                       N re
   the organisation and empower our business leaders. That is why we removed an entire layer
   which was there previously. Our executives are seasoned enough in their jobs and they have
   performed long enough in their roles to be confident that they can deliver results through



                    © e
   the new structure.
   Aron: As part of your new structure, have you started redefining the organisation with P&L



                       b
   responsibility at the level of the vertical? [Editor’s note: Wipro’s vertical structure divides
   the company into units such as Telecom Service Providers, Product Engineering Solutions,




                    to
   Finance Solutions, and Enterprise Solutions. These units further cater to industries such as
   banking, insurance, securities, and so on.]
   Premji: No. Each vertical is like a self-contained business. It is like a mid-sized company even



                  t
   by U.S. standards, because each vertical generates about $300 million in annual revenues.



       o
   Though they work under a common structure, with resources such as Finance, HR, Quality
   and Marketing, each vertical has people who represent these functions. So, in effect, each



      n
   vertical is like a separate company.
   Aron: Does that mean you intend to delegate more authority and responsibility to these
   self-contained companies?
   Premji: Absolutely.
   Aron: What is your thinking behind this?
   Premji: It all goes back to leadership. It speeds things up and gets decisions made faster. It
   empowers people more, and it allows them to further empower those who report to them,
   because their jobs have suddenly become much more responsible.

                       http://www.ibef.org/artdisplay.aspx?cat_id=105&art_id=11158
134                                                                 Business Studies

previous page provides a summarised
                                           	iii)	 M o t i v a t i o n
                                           (                                      o f
view of the elements of delegation.
                                                  employees:Delegation helps
                                                  in developing the talents of
Importance of Delegation                          the employees. It also has
Delegation ensures that the subordi­              psychological benefits. When a
nates perform tasks on behalf of                  superior entrusts a subordinate
the manager thereby reducing his


                                                                                  d
                                                  with a task, it is not merely the
workload and providing him with                   sharing of work but involves


                                                                                e
more time to concentrate on important             trust on the superior’s part and


                                                                         h
matters. Effective delegation leads to            commitment on the part of the
the following benefits:


                             T li                                      s
                                                  subordinate. Responsibility for
	 (i)	 Effective management: By                   work builds the self-esteem of


                            R b
       empowering the employees, the              an employee and improves his
       managers are able to function


                           E u
                                                  confidence. He feels encouraged
       more efficiently as they get more          and tries to improve his
       time to concentrate on important


                          C p
                                                  performance further.
       matters. Freedom from doing
                                           	(iv)	 Facilitation of growth: Delega­


                        N re
       routine work provides them with
                                                  tion helps in the expansion of
       opportunities to excel in new
                                                  an organisation by providing
       areas.


                     © e
                                                  a ready workforce to take up
	(ii)	 Employee development: As a
                                                  leading positions in new ventures.
       result of delegation, employees


                        b
                                                  Trained and experienced emp­
       get more opportunities to utilise
                                                  loyees are able to play significant
       their talent and this may give



                     to
                                                  roles in the launch of new
       rise to latent abilities in them.
                                                  projects by replicating the work
       It allows them to develop those
                                                  ethos they have absorbed from


                   t
       skills which will enable them
                                                  existing units, in the newly set


           o
       to perform complex tasks and
                                                  up branches.
       assume those responsibilities
                                           	 (v)	 Basis of management hier­


          n
       which will improve their career
                                                  archy: Delegation of authority
       prospects. It makes them
                                                  establishes superior-subordinate
       better leaders and decision
                                                  relationships, which are the basis
       makers. Thus, delegation helps
                                                  of hierarchy of management. It is
       by preparing better future
                                                  the degree and flow of authority
       managers. Delegation empowers
                                                  which determines who has to
       the employees by providing
                                                  report to whom. The extent of
       them with the chance to use
                                                  delegated authority also decides
       their skills, gain experience and
                                                  the power that each job position
       develop themselves for higher
                                                  enjoys in the organisation.
       positions.
Organising                                                                                    135



	(vi)	 B e t t e r c o o r d i n a t i o n : T h e        powers, duties and answerability
       elements of delegation, namely                     related to the various positions
       authority, responsibility and                      in an organisation. This helps to
       accountability help to define the                  avoid overlapping of duties and

                                                                         Innovation at hcl



                                                                                           d
    The world’s most modern management in India; HCL Technologies is empow­



                                                                                         e
    ering its employees and pointing the way to the future of business.Fortune,
    April 14, 2006.



                                                                                  h
        Every employee rates their boss, their boss’ boss, and any three other company



                             T li                                               s
    managers they choose, on 18 questions using a 1-5 scale. Such 360-degree
    evaluations are not uncommon, but at HCL all results are posted online for every



                            R b
    employee to see. That’s un-heard-of!
         And that’s not all. Every HCL employee can at any time create an electronic



                           E u
    ‘ticket’ to flag anything they think requires action in the company. Amazingly,
    such tickets can only be ‘closed’ by the employees themselves. And Nayar [Vineet


                          C p
    Nayar is president of India’s 30,000-employee HCL Technologies (Research)] is
    vigilant that managers not intimidate employees about creating or closing tickets.


                        N re
    Managers are evaluated partly based on how many tickets their departments are
    creating - the more the better.



                     © e
        In addition, every employee can post a question or comment on any subject in
    a public process called ‘U and I.’ About 400 come in each month, and questions
    and answers are all posted on the intranet.


                        b
        “I want to be the company that gives superior service to my employees compared
    to everybody else,” he explains. He also firmly believes the ideas that will guide




                     to
    HCL into the future will come not from him, but from below. Early signs suggest
    his bold strategy is working. Nayar has only been president for a year, a tumultuous



                   t
    one in which most of these innovations have been implemented. But in that time the
    attrition rate has dropped in half, he says. HCL’s innovations are not only managerial.



        o
    The company aims to become a strategic partner with customers by working with
    them on business process management and by managing infrastructure remotely,


       n
    a business it has pioneered in India, says Nayar. The strategy has succeeded with
    AMD (Research), a marquee customer for which the company does the above
    mentioned business. Another key customer is Cisco (Research), a 10-year customer
    with whom HCL is now embracing another form of innovation- shared risk. Since
    February, HCL has been completely responsible for engineering one Cisco product.
    It gets paid based on how well the product sells. In engineering all this innovation,
    Nayar’s humility appears to be a potent managerial asset.
                                      Adapted from an article by David Kirkpatrick on:
              http://www.indianembassy.org/newsite/News/US%20Media/2006/115.asp
136                                                                          Business Studies


     duplication of effort as it gives a             of authority throughout all the levels
     clear picture of the work being                 of the organisation. Decision making
     done at various levels. Such clarity            authority is shared with lower levels
     in reporting relationships help                 and is consequently placed nearest to
     in developing and maintaining                   the points of action. In other words
     effective coordination amongst                  decision making authority is pushed



                                                                                          d
     the departments, levels and                     down the chain of command.



                                                                                        e
     functions of management.                           When decisions taken by the
  Thus, delegation is a key element                  lower levels are numerous as well


                                                                                 h
in effective organising.                             as important an organisation can be



                                   T li                                        s
                                                     regarded as greatly decentralised.
Decentralisation

                                  R b
In many organisations the top                        Centralisation and
                                                     Decentralisation


                                 E u
management plays an active role
in taking all decisions while there                  Centralisation and decentralisation



                                C p
are others in which this power is                    are relative terms, as seen from the
given to even the lower levels of                    existing status of various business


                              N re
management. Those organisations                      enterprises.
in which decision making authority                      An organisation is centralised



                           © e
lies with the top management are                     when decision-making authority
termed as centralised organisations                  is retained by higher management



                              b
whereas those in which such                          levels whereas it is decentralised
authority is shared with lower levels                when such authority is delegated.




                           to
are decentralised organisations.                        Complete centralisation would
   Decentralisation   explains    the                imply concentration of all decision
manner in which decision making                      making functions at the apex of


                         t
responsibilities are divided among                   the management hierarchy. Such a



               o
hierarchical levels. Put simply,                     scenario would obviate the need for a
decentralisation refers to delegation                management hierarchy. On the other


              n
      Decentralisation
      Decentralisation refers to systematic effort to delegate to the
      lowest level all authority except that which can be exercised at
      central points.
                                                               Louis Allen
      Everything which goes to increase the importance of a subordinate’s
      role is decentralisation, everything that goes to reduce it is
      centralisation.
                                                              Henri Fayol
Organising
Organising
Organising
Organising
Organising
Organising
Organising
Organising
Organising

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Organising

  • 1. Way To Go, Wipro! ORGANISING 5 CHAPTER d It’s not quite there yet, but the goal is certainly within reach. One of L E A R N I N G e India’s largest IT solutions providers, Wipro T echnologies, is taking OBJECTIVES h on the likes of IBM and Accenture in its effort to be included among After studying this chapter the largest and most successful technology services companies in the T li s you should be able to: world. n Explainthe concept of R b Currently Wipro employs 45,000 people at a growth rate organising; of 30 percent annually over the coming years. “I don’t see Explain the process of n E u growing to 150,000 or 200,000 people as an insurmountable organising; challenge,” said Premji, Chairman, Wipro. He believes that if C p companies such as Accenture could grow by 20,000 people in Describe the importance n two years, Wipro’s growth projections are not impossible. of organising; N re Restructuring Wipro was considered the most important Explain the meaning, n step in becoming a global giant, driven by the goal towards advantages and disadvantages of improved customer-orientation. © e functional organisation; During the past few months, Wipro separated itself into several subsidiaries by product line: telecommunications, Explain the meaning, n b advantages and engineering, financial services, etc. Each subsidiary brings in disadvantages of about $300 million in annual earnings and is self-sufficient with divisional organisation; to their own accounting books, personnel and administrative Explain the meaning, n functions. advantages and Wipro shifted from a centralised to decentralised disadvantages of t management system. All responsibilities for growth lay with formal and informal o the management of each entity. organisation; “We tried to de-layer the organisation and empower Distinguish between n n our business leaders with a much higher degree of growth formal and informal responsibility,” said Premji. “We removed an entire layer [of organisation; executives]”. Explain the concept n Between 2002 and 2003, Wipro acquired two IT consulting of delegation and firms to break into the U.S. market. Wipro is also moving decentralisation; from a service provider to a product developer. Today, it Describe the importance n partners with other companies to develop IT products to gain of delegation and experience and achieve name recognition. decentralisation; and Adapted from an article by Heide B. Malhotra for Distinguish between n Epoch Times Washington D.C. May 01, 2006 delegation and decentralisation.
  • 2. Organising 113 Once the plans have been laid down directed towards the attainment and objectives specified therein, the of goals laid down in the planning next step is to organise resources function in such a manner that in a manner which leads to the resources are used optimally and accomplishment of objectives. A people are able to work collectively critical issue in accomplishing the and effectively for a common purpose. d goals specified in the planning Thus, it is in the context of effective e process is structuring the work of an management that the organisation organisation to adapt to the dynamic function earns due importance. It is h business environment. The activities a means for translating plans into T li s of an enterprise must be organised action. in such a manner that plans can be The organising function leads to the R b successfully implemented. creation of an organisational structure E u For planning to be fruitful a number which includes the designing of roles of considerations like resources that to be filled by suitably skilled people C p will be needed, optimum utilisation and defining the inter relationship of the same translation of work between these roles so that ambi­ N re into attainable tasks, empowering guity in performance of duties can the workforce to accomplish these be eliminated. Not only is this impo­ © e tasks etc., need to be understood rtant for productive cooperation and dealt with properly. between the personnel but also for b It is evident from the way Wipro clarification of extent of authority, as has moved towards reaching for well as responsibility for results and to it’s goal of becoming a globally logical grouping of activities. successful technology company, that organising plays a significant role in Meaning t implementation of plans. Let us take an example to understand o What has Wipro done to become a how organising takes place. Have you ever paid attention to how, the n contending force among other global giants? Are there lessons to be learnt school fete which you enjoy so much, from Wipro’s approach? actually takes place? What goes on Wipro organised itself in a manner that behind the scene to make it the allowed customer orientation to dominate desired reality you want? The whole over other goals and diversified on the activity is divided into task groups basis of product lines. It also modified each dealing with a specific area like the relationships within the management the food committee, the decoration hierarchy to suit the goals. committee, the ticketing committee The management function of and so on. These are under the organising ensures that efforts are overall supervision of the official in
  • 3. 114 Business Studies charge of the event. Coordinating is carried out with the help of an relationships are established among example. the various groups to enable smooth Suppose twelve students work for interaction and clarity about each the school library in the summer group’s contribution towards the vacations. One afternoon they are event. All the above activities are a told to unload a shipment of new d part of the organising function. releases, stock the bookshelves, and e Organising essentially implies a then dispose of all waste (packaging, process which coordinates human paper etc). If all the students decide h efforts, assembles resources and to do it in their own way, it will T li s integrates both into a unified whole result in mass confusion. However, to be utilised for achieving specified if one student supervises the work R b objectives. by grouping students, dividing the E u Organising can be defined as work, assigning each group their a process that initiates impleme- quota and developing reporting relat­ C p ntation of plans by clarifying jobs ionships among them, the job will be and working relationships and done faster and in a better manner. N re effectively deploying resources for From the above description, the attainment of identified and desired following steps emerge in the process © e results (goals). of organising: (i) Identification and division of b Steps in the Process of work: The first step in the process of organising involves identifying Organising to and dividing the work that has Organising involves a series of steps to be done in accordance with that need to be taken in order to previously determined plans. The t achieve the desired goal. Let us try work is divided into manageable o and understand how organising activities so that duplication can n Definition of Organising Organising is the process of identifying and grouping the work to be performed, defining and delegating responsibility and authority, and establishing relationships for the purpose of enabling people to work most effectively together in accomplishing objectives. Louis Allen Organising is the process of defining and grouping the activities of the enterprise and establishing authority relationships among them. Theo Haimman
  • 4. Organising 115 Think About It Your school must have various societies for extra-curricular activities like the dramatics society, the quiz club, the economics society, the debating society and so on. Observe and list the way they have organised their activities using division of labour, chain of communication and the levels they have adopted for reporting on work. How far is this similar to the process you have read about? be avoided and the burden of the nature of a job and the e d h work can be shared among the ability of an individual. The work T li s employees. must be assigned to those who (ii) Departmentalisation: Once are best fitted to perform it well. R b work has been divided into small (iv) Establishing reporting and manageable activities then relation­ hips: Merely allocating s E u those activities which are similar work is not enough. Each C p in nature are grouped together. individual should also know Such sets facilitate speciali- who he has to take orders from N re sation. This grouping process and to whom he is accountable. is called departmentalisation. The establishment of such clear Departments can be created © e relationships helps to create a using several criteria as a basis. hierarchal structure and helps Examples of some of the most in coordination amongst various b popularly used basis are territory departments. (north, south, west etc.) and to products (appliances, clothes, Importance of Organising cosmetics etc). Performance of the organising iii) Assignment of duties: It is ( function can pave the way for a t necessary to define the work smooth transition of the enterprise o of different job positions and in accordance with the dynamic n accordingly allocate work business environment. The signifi­ to various employees. Once cance of the organising function departments have been formed, mainly arises from the fact that it each of them is placed under helps in the survival and growth of the charge of an individual. an enterprise and equips it to meet Jobs are then allocated to the various challenges. In order for members of each department in any business enterprise to perform accordance to their skills and tasks and successfully meet goals, competencies. It is essential the organising function must be for effective performance that a properly performed. The following proper match is made between points highlight the crucial role that
  • 5. 116 Business Studies organising plays in any business (iv) Adaptation to change: The enterprise: process of organising allows a (i) Benefits of specialisation: business enterprise to accom­ Organising leads to a systematic modate changes in the business allocation of jobs amongst the environment. It allows the work force. This reduces the organisation structure to be d workload as well as enhances suitably modified and the revision e productivity because of the of inter-relationships amongst specific workers performing a managerial levels to pave the way h specific job on a regular basis. for a smooth transition. It also T li s Repetitive performance of a provides much needed stability particular task allows a worker to the enterprise as it can then R b to gain experience in that area continue to survive and grow E u and leads to specialisation. inspite of changes. (ii) Clarity in working relation­ (v) E f f e c t i v e a d m i n i s t r a t i o n : C p ships: The establishment of Organising provides a clear working relationships clarifies description of jobs and related N re lines of communication and duties. This helps to avoid confusion specifies who is to report to and duplication. Clarity in working © e whom. This removes ambiguity relationships enables proper in transfer of information execution of work. Management b and instructions. It helps in of an enterprise thereby becomes creating a hierarchical order easy and this brings effectiveness to thereby enabling the fixation of in administration. responsibility and specification (vi) Development of personnel: of the extent of authority to be Organising stimulates creativity t exercised by an individual. amongst the managers. Effective o iii) Optimum utilization of resou­ ( delegation allows the managers rces: Organising leads to the n to reduce their workload by proper usage of all material, fin­ assigning routine jobs to their ancial and human resources. subordinates. The reduction in The proper assignment of jobs workload by delegation is not avoids overlapping of work and just necessary because of limited also makes possible the best capacity of an individual but also use of resources. Avoidance allows the manager to develop new of duplication of work helps methods and ways of performing in preventing confusion and tasks. It gives them the time to minimising the wastage of explore areas for growth and the resources and efforts. opportunity to innovate thereby
  • 6. Organising 117 Think About It Organising leads to specialisation in work. A pitfall of this is that repetitive performance of the same job may lead to monotony, stress, boredom and absenteeism. What can managers do to improve the scenario? d strengthening the company’s an enterprise whenever it grows in competitive position. Delegation size or complexity. It is only those e also develops in the subordinate enterprises which do not focus h the ability to deal effectively with on growth that can maintain a T li s challenges and helps them to particular structure for a long period realise their full potential. of time. However, it is important to R b vii) Expansion and growth: Organ­ ( understand that such stagnancy ising helps in the growth and E u may prove to be detrimental to an diversification of an enterprise enterprise as those companies which C p by enabling it to deviate from do not change at all will close down existing norms and taking up or cease to grow. N re new challenges. As an organisation grows, coordi­ It allows a business enterprise to nation becomes difficult due to the © e add more job positions, departments emergence of new functions and and even diversify their product lines. increase in structural hierarchies. b New geographical territories can be Thus, for an organisation to function added to current areas of operation smoothly and face environmental to and this will help to increase customer changes, it becomes necessary to pay base, sales and profit. attention to its structure. Thus, organising is a process by t Peter Drucker emphasises on the which the manager brings order out importance of having an appropriate o of chaos, removes conflict among organisation structure when he people over work or responsibility n says, “organisation structure is an sharing and creates an environment indispensable means; and the wrong suitable for teamwork. structure will seriously impair busi­ Organisation Structure ness performance and even destroy it.” Organisation structure is the The organisation structure can outcome of the organising process. be defined as the framework within An effective structure will result which managerial and operating in increased profitability of the tasks are performed. It specifies the enterprise. The need for an adequate relationships between people, work organisation structure is felt by and resources. It allows correlation
  • 7. 118 Business Studies and coordination among human, over the operations of a business physical and financial resources and enterprise. this enables a business enterprise An organisation structure provides to accomplish desired goals. The the framework which enables the organisation structure of a firm is enterprise to function as an integrated shown in an organisation chart. unit by regulating and coordinating d The span of management, to a large the responsibilities of individuals e extent gives shape to the organisatio- and departments. Let us try and nal structure. Span of management understand this through an example. h refers to the number of subordinates For example: Smita opened her own T li s that can be effectively managed by a travel agency, sometime back. She superior. This determines the levels of assigned work to her three employees R b management in the structure. in the following manner ‘Neha, you E u A proper organisation structure is are incharge of air plane, train and essential to ensure a smooth flow of bus reservations.’ ‘Karan, you will C p communication and better control take care of accommodation booking’ N re Honda to Strengthen Structure of its R&D Operations Corporate February 21, 2006 © e TOKYO, Japan, February 21, 2006 – Honda Motor Co. Ltd. announced plans, effective April 1, 2006, to launch a new organisational structure for Honda R&D Co. Ltd., a wholly b owned subsidiary of Honda responsible for research & development activities. Due to recent technological advancements and continued business expansion, the variety and complexity to of technological components and the number of vehicles under development at Honda R&D have increased dramatically. The new structure will be launched both in response to this situation and to prepare for further expansion of business in the future. The new structure t will enable each associate to demonstrate a high level of initiative, with more clear definition of roles and responsibilities and bold delegation of authority.  Moreover, the new structure is o designed to achieve smoother communication to help accelerate decision making within the n organisation.  The key elements of the new structure are as follows: Outline of the New Structure: 1. Existing R&D centers including Asaka R&D Center, Wako R&D Center, and Tochigi R&D Center, which are currently organised based on geographical location and will be reorganised into five centers based on specific functions. The names of the five centers will be Motorcycle Development Center, Automobile Development Center, Power Products Development Center, Aero Engine Development Center, and Basic Technology Research Center. 2. Each center will have separate offices for planning, product development, technology development and administration with clearly defined roles. 3. Primary authority to make operational decisions, currently held by the head of each center,
  • 8. Organising 119 A Board member in charge of the Head Development Centre (Board member of Honda R&D) Planning Developing road- maps of technology d Head Head Head and product development e Administration Technology Development Product Development h All administrative Technology development Product development T li s roles including for each component of a including product general affairs, product such as engine and design R b HR, facility chassis E u management, etc. will be delegated to the head of each office within each center to achieve an autonomous C p operational structure through which each office can make more decisions. 4. A flat and less-layered organisational structure will be employed to ensure smooth and N re direct communications between the head of the office and each associate. 5. The product development function of the Automobile Development Center will be further © e separated between the Honda brand and Acura brand. This structural change is a part of Honda’s continuous effort to strengthen the core characteristics that makes Honda unique, and its purpose is to continue creating advanced b and creative technologies and products that are unique to Honda, which in turn will enable Honda to continue to be a company that society wants to exist. to http://world.honda.com/news/2006/c060221RandDOperations/ o t ‘Sahil, you will keep track of online queries and credit card payments’. I and types of activities performed by an organsation. The organisational n want regular reports from the three structure can be classified under two of you. Thus, in a few sentences an categories which are as follows: organisation structure has been (i) Functional structure and created specifying lines of authority (ii) Divisional structure and areas of responsibility. Functional structure Types of Organisation Grouping of jobs of similar nature Structures under functional and organising The type of structure adopted by an these major functions as separate organisation will vary with the nature departments creates a functional
  • 9. 120 Business Studies Functional Structure Managing Director Research and e d h Human Resources Marketing Development Purchasing T li structure. All departments report to a R b coordinating head. For example, in a s (d) It leads to minimal duplication of effort which results in economies E u manufacturing concern division of work of scale and this lowers cost. into key functions will include production, (e) It makes training of employees C p purchase, marketing, accounts and easier as the focus is only on a personnel. These departments may be limited range of skills. N re further divided into sections. Thus, a (f) It ensures that different functions functional structure is an organisational get due attention. © e design that groups similar or related Disadvantages: The functional jobs together. structure has certain disadvantages b Advantages: The functional struc­ which an organisation must take ture has many advantages to offer. into consideration before it adopts it. to Important among them are as follows: Some of them are as follows: (a) A functional structure leads to (a) A functional structure places less occupational specialisation since emphasis on overall enterprise t emphasis is placed on specific objectives than the objectives o functions. This promotes efficiency pursued by a functional head. in utilisation of manpower as Such practices may lead to n employees perform similar tasks functional empires wherein within a department and are able the importance of a particular to improve performance. function may be overemphasised. (b) It promotes control and coord­ Pursuing departmental interests ination within a department at the cost of organisational because of similarity in the tasks interests can also hinder the being performed. interaction between two or more (c) It helps in increasing managerial departments. and operational efficiency and (b) It may lead to problems in this results in increased profit. coordination as information has to
  • 10. Organising 121 Think About It Read newspapers regularly and try to identify the structures various business organisations being mentioned in the news have adopted. Have their structures led to improved and desired results in any way? d be exchanged across functionally themselves away from the simpler and e differentiated departments. basic functional structure towards (c) A conflict of interests may arise a divisional structure which is more h when the interests of two or more suited to their activities. This is T li s departments are not compatible. particularly true of those enterprises For example, the sales department which have more than one category R b insisting on a customer friendly of products to offer. This is because E u design may cause difficulties in although every organisation performs production. Such dissension can a set of homogenous functions, as C p prove to be harmful in terms of it diversifies into varied product categories, the need for a more evolved N re fulfillment of organisational interest. Inter-departmental conflicts can structural design is felt to cope with the emerging complexity. also arise in the absence of clear © e In a divisional structure, the separation of responsibility. organisation structure comprises of (d) It may lead to inflexibility as people b separate business units or divisions. with same skills and knowledge Each unit has a divisional manager base may develop a narrow pers­ responsible for performance and who to pective and thus, have difficulty has authority over the unit. Generally, in appreciating any other point of manpower is grouped on the basis t view. Functional heads do not of different products manufactured. get training for top management o Each division is multifunctional positions because they are unable because within each division func­ n to gather experience in diverse tions like production, marketing, areas. finance, purchase etc, are performed Suitability: It is most suitable when together to achieve a common goal. the size of the organisation is large, has Each division is self-contained as it a diversified activities and operations develops expertise in all functions require a high degree of specialisation. related to a product line. In order words, within each division, Divisional Structure the functional structure tends to be Many large organisations with adopted. However, functions may vary diversified activities have reorganised across divisions in accordance with a
  • 11. 122 Business Studies Organisation Chart Managing Director Showing Divisional and Functional Structure Cosmetics Garments Footwear Skin care e d T li s h R b Research and Human Resources Marketing Development Purchasing E u C p particular product line. Further, each division works as a profit center where of the division and appropriate remedial action can be taken. N re the divisional head is responsible for (c) It promotes flexibility and initiative the profit or loss of his division. For because each division functions as © e example, a large company may have an autonomous unit which leads divisions like cosmetics, clothing etc. to faster decision making. b Advantages: The divisional structure (d) It facilitates expansion and growth offers many benefits. Prominent as new divisions can be added to among these are as follows: without interrupting the existing (a) Product specialisation helps in the operations by merely adding development of varied skills in a another divisional head and staff t divisional head and this prepares for the new product line. o him for higher positions. This is Disadvantages: The divisional stru­ n because he gains experience in all cture has certain disadvantages. functions related to a particular Some of them are as follows: product. (a) Conflict may arise among diffe­ (b) Divisional heads are accountable rent divisions with reference to for profits, as revenues and costs allocation of funds and further related to different departments can a particular division may seek to be easily identified and assigned to maximise its profits at the cost of them. This provides a proper basis other divisions. for performance measurement. (b) It may lead to increase in costs It also helps in fixation of respons- since there may be a duplication ibility in cases of poor performance of activities across products.
  • 12. Organising 123 Providing each division with adopt a divisional structure. Table 1 separate set of similar functions provides a comparison of functional increases expenditure. and divisional structure to provide (c) It provides managers with the further clarity on the topic. authority to supervise all activities Thus, it can be said that business related to a particular division. In operates in a dynamic environment d course of time, such a manager and those enterprises which fail e may gain power and in a bid to adapt to change are unable to assert his independence may to survive. Hence, management h ignore organisational interests. must continuously review its plans T li s Suitability: Divisional structure is and objectives and accordingly suitable for those business enter­ the organisation structure of the R b prises where a large variety of pro­ enterprise should also be subjected E u ducts are manufactured using diffe­ to periodic review to determine rent productive resources. When an if modification is required. An C p organisation grows and needs to add organisation structure, at all times more employees, create more depar­ should contribute towards the N re tments and introduce new levels achievement of the enterprise’s of management, it will decide to objectives and should provide scope © e Comparative view: Functional and Divisional Structure b Basis Functional Structure Divisional Structure Formation Formation is based on Formation is based on product to functions lines and is supported by functions. Specialisation Functional specialisation. Product specialisation. t Responsibility Difficult to fix on a Easy to fix responsiblity for o department. performance. n Managerial Difficult, as each Easier, autonomy as well as Development functional manager the chance to perform multiple has to report to the top functions helps in managerial management. development. Cost Functions are not Duplication of resources in duplicated hence various departments, hence economical costly. Coordination Difficult for a multi- Easy, because all functions product company. related to a particular product are integrated in one department.
  • 13. d Organisation Chart of ONGC Business Studies C & MD e h l Company Secretary l Corporate Affairs MD, ONGC Videsh Ltd. Chief Vigilance Officer s l T li Director Director Director Director Director Director Tech & Field ... To be filled ... Onshore R b Offshore Exploration HR Finance Services Mumbai Supply Ahmedabad E u Western HRD Chief Drill. Internal Chief Infocom Offshore IDT Audit High Bases Services C p Ankleshwar Western Functional IOGPT Drilling Commer- Chief Planning Bassein & Onshore HR Planning N re Uran Plant cial Projects & Cap. Satellite Mehsana IEOT Assam & Cementing Budget Assam-Arakan Employee Heera & Hazira Assam Relations Mud Explor. & Perfor- Chief MM Neelam Plant Cauvery Dev Tech mance Chief Well © e Karaikal ONGC mgmt & Chief Business Offshore (Cauvery) KG-PG Academy Services Bench- Devp., JVs & b PSC - JV marking Marketing GVK (Frontier) Security Workover Rajamundhry (KG) KDIMPE WSS Chief SHE Legal to Regional IPSEM Tripura Medical Well Labs Completion Chief EM. IRS Corporate & Drilling Technical Audit Comm & QA t GEOPIC Geophysical Services o Chief Logging Mainte- Chief Regional Geo- nance Engineering CBMMBP n physical Services Design Head, Regional Exploration Officer Directorate Works EX COM Adapted from www.ongc.com/archives1 124
  • 14. Organising 125 Structural Transformation at ONGC Since its inception, ONGC has been instrumental in transforming the country’s limited upstream sector into a large viable playing field, with its activities spread throughout India and significantly in overseas territories. The 1990s had begun on a grim note for ONGC. It took almost a decade for the Corporation d to sort things out in most uncertain of times. Among many problems, the Corporation was also suffering from the organisational atrophy. e In order to survive ONGC sought help from Mc Kinsey. h Mc Kinsey’s mandate was to evolve an organisational structure that was far more responsive to its business needs than that based on business groups. The ONGC system run T li s by functional heads often meant delays exceeding a year in matters requiring urgent decisions on fields. Also, since responsibilities were shared at production platforms between different R b business groups, the system degenerated into wrangling over responsibilities. Similarly, group E u loyalties often took precedence over the requirements of tasks. But, most importantly, it was found that the performance evaluation criteria based on business group yardstick were C p completely at loggerheads with requirements on fields. Mc Kinsey recommended an asset- based approach with clearly-defined responsibilities in its presentation titled ‘Organisation N re Transformation Project’ Though Mc Kinsey recommendations were broadly accepted, coordination issues concerning commonly-shared services needed to be sorted out. © e Finally, the first control over all service personnel working with asset teams was vested in asset managers, on grounds that being responsible for the performance of their strategic b business units they must rightfully exercise control over all personnel working with them. Even procurement powers were devolved. Finally, a new structure made up of 14 assets and to 11 centralised services was rolled out . t Do It Yourself o You have seen the structure of ONGC as an illustration in this text. n Browse the websites of other business organisations and study their organisational chart. Try to identify the structure they are using. for initiative so that contribution In all organisations, employees are of personnel can be maximum and guided by rules and procedures. effective. To enable smooth functioning of the enterprise, job description and Formal and Informal ormal rules and procedures related to work Organisation rganisation processes have to be laid down. This is done through the formal organisation.
  • 15. 126 Business Studies Formal organisation refers to (e) It places more emphasis on the organisation structure which work to be performed than is designed by the management interpersonal relationships amo­ to accomplish a particular task. It ng the employees. specifies clearly the boundaries of Advantages: Formal organisation authority and responsibility and offers many advantages. Some of the d there is a systematic coordination important ones are: e among the various activities to (a) It is easier to fix responsibility achieve organisational goals. since mutual relationships are h The structure in a formal organ­ clearly defined. T li s isation can be functional or divis­ (b) There is no ambiguity in the role ional. The formal organisation can that each member has to play R b be better understood by a study of its as duties are specified. This also E u features which are as follows: helps in avoiding duplication of (a) It specifies the relationships effort. C p among various job positions (c) Unity of command is maintained and the nature of their inter- through an established chain of N re relationship. This clarifies who command. has to report to whom. (d) It leads to effective accomplish­ © e (b) It is a means to achieve the ment of goals by providing a objectives specified in the plans, as framework for the operations to b it lays down rules and procedures be performed and ensuring that essential for their achievement. each employee knows the role he to (c) Efforts of various departments has to play. are coordinated, interlinked and (e) It provides stability to the organ­ integrated through the formal isation. This is because behaviour t organisation. of employees can be fairly pre­ o (d) It is deliberately designed by the dicted since there are specific n top management to facilitate rules to guide them. the smooth functioning of the Limitations: The formal organisation organisation. suffers from the following limitations: Formal Organisation The formal organisation is a system of well-defined jobs, each bearing a definite measure of authority, responsibility and accountability. Louis Allen Formal organisation is a system of consciously coordinated activities of two or more persons toward a common objective. Chester Barnand
  • 16. Organising 127 (a) The formal communication may friendship they tend to form groups lead to procedural delays as the which show conformity in terms of established chain of command has interest. Examples of such groups to be followed which increases the formed with common interest may be time taken for decision making. those who take part in cricket matches (b) Poor organisation practices may on Sundays, meet in the cafeteria for d not provide adequate recognition coffee, are interested in dramatics e to creative talent, since it does not etc. Informal organisation has no allow any deviations from rigidly written rules, is fluid in form and h laid down polices. scope and does not have fixed lines of T li s (c) It is difficult to understand all communication. The Table in the next human relationships in an enter­ page compares informal organisation R b prise as it places more emphasis with the formal organisation to provide E u on structure and work. Hence, better understanding of both types. the formal organisation does not Informal organisation can be C p provide a complete picture of how better understood with the help of an organisation works. the following features: N re (a) An informal organisation orig­ Informal Organisation inates from within the formal orga­ © e Interaction among people at work nisation as a result of personal gives rise to a ‘network of social interaction among employees. b relationships among employees’ called (b) The standards of behaviour the informal organisation. evolve from group norms rather to Informal organisation emerges than officially laid down rules and from within the formal organisation regulations. when people interact beyond their (c) Independent channels of commu­ t officially defined roles. When people nication without specified direc­ o have frequent contacts they cannot tion of flow of information are n be forced into a rigid formal structure. developed by group members. Rather, based on their interaction and Informal Organisation An informal organisation is an aggregate of interpersonal relationships without any conscious purpose but which may contribute to joint results. Chester Barnand Informal organisation is a network of personal and social relations not established or required by the formal organisation but arising spontaneously as people associate with one another. Keith Davis
  • 17. 128 Business Studies (d) It emerges spontaneously and is (b) It helps to fulfill the social needs not deliberately created by the of the members and allows them management. to find like minded people. This (e) It has no definite strucure or form enhances their job satisfaction because it is a complex network since it gives them a sense of of social relationships among belongingness in the organisation. d members. (c) It contributes towards fulfillment e Advantages: The informal orga­ of organisational objectives by nisation offers many benefits. Impor­ compensating for inadequacies in h tant among them are given below: the formal organisation. For example, T li s (a) Prescribed lines of commu­ employees reactions towards plans nication are not followed. Thus, and policies can be tested through R b the informal organisation leads the informal network. E u to faster spread of information as Disadvantages: The informal orga­ well as quick feedback. nisation has certain disadvantages. C p Some of them are as follows: N re Formal and informal organisation: A Comparative view © e Basis Formal organisation Informal organisation Network of social Structure of authority b relationships arising out Meaning relationships created by the of interaction among management to employees Arises as a result of Arises as a result of social Origin company rules and policies interaction t Arises by virtue of position Arises out of personal o Authority in management qualities n There is no set behaviour Behavior It is directed by rules pattern Flow of communication Communication takes place is not through a planned Flow of Communication through the scalar chain route. It can take place in any direction Nature Rigid Flexible Leaders may or may not Leadership Managers are leaders. be managers. They are chosen by the group.
  • 18. Organising 129 (a) I n f o r m a l o r g a n i s a t i o n m a y communication channels. Instead of become a disruptive force when it confronting them, the management spreads rumours. This may work should skillfully take advantage against the interest of the formal of both the formal and informal organisation. organisation so that work continues (b) The management may not be smoothly. d successful in implementing chan­ Delegation e ges if the informal organisation opposes them. Such resistance A manager, no matter how capable he h to change may delay or restrict is, cannot manage to do every task on T li s growth. his own. The volume of work makes (c) It pressurises members to conform it impractical for him to handle it all R b to group expectations. This can by himself. As a consequence, if he E u be harmful to the organisation if desires to meet the organisational the norms set by the group are goals, focus on objectives and ensure C p against organisational interests. that all work is accomplished, he Informal organisation cannot be must delegate authority. N re altogether eliminated. Thus, it would Delegation refers to the downward be in the best interest of the organi­ transfer of authority from a superior © e sation if the existence of such groups to a subordinate. It is a pre-requisite is recognised and the roles that to the efficient functioning of an b their members play are identified. organisation because it enables The knowledge of such groups can a manager to use his time on high to be used to gather their support priority activities. It also satisfies the and consequently lead to improved subordinate’s need for recognition organisational performance. Such and provides them with opportunities t groups can also provide useful to develop and exercise initiative. no Delegation Delegation is the process a manager follows in dividing the work assigned to him so that he performs that part which only he because of his unique organisational placement, can perform effectively and so that he can get others to help with what remains. Louis Allen Delegation of authority merely means the granting of authority to subordinates to operate within prescribed limits. Theo Haimman
  • 19. 130 Business Studies Delegation helps a manager to Elements of Delegation extend his area of operations as According to Louis Allen, delegation without it, his activities would be is the entrustment of respons- restricted to only what he himself ibility and authority to another and can do. However, delegation does the creation of accountability for not mean abdication. The manager performance. d shall still be accountable for the performance of the assigned tasks. A detailed analysis of Louis Allen’s e Moreover, the authority granted to a definition brings to light the following h subordinate can be taken back and essential elements of delegation: T li s redelegated to another person. Thus, (i) Authority: Authority refers irrespective of the extent of delegated to the right of an individual to R b authority ,the manager shall still be command his subordinates and accountable to the same extent as E u to take action within the scope before delegation. of his position. The concept C p N re © e No delegation leads to delays in b decision-making t to no
  • 20. Organising 131 Creation of accountability for performance e d T li s h R b E u C p N re © e b of authority arises from the Authority relationships helps to maintain order in the organisation to established scalar chain which links the various job positions by giving the managers the right to and levels of an organisation. exact obedience and give directions t Authority also refers to the right to the workforce under them. o to take decisions inherent in a Authority determines the superior managerial position to tell people subordinate relationship wherein the n what to do and expect them to superior communicates his decision do it. to the subordinate, expecting In the formal organisation authority compliance from him and the originates by virtue of an individual’s subordinate executes the decision position and the extent of authority as per the guidelines of the superior. is highest at the top management The extent to which a superior can levels and reduces successively as we exact compliance also depends on go down the corporate ladder. Thus, the personality of the superior. authority flows from top to bottom, It must be noted that authority i.e., the superior has authority over is restricted by laws and the rules the subordinate. and regulation of the organisation,
  • 21. 132 Business Studies which limit its scope. However, as with the assigned responsibility. we go higher up in the management If authority granted is more than hierarchy, the scope of authority responsibility, it may lead to misuse increases. of authority, and if responsibility (ii) Responsibility: Responsibility assigned is more than authority it is the obligation of a subor- may make a person ineffective. d dinate to properly perform iii) Accountability: Delegation of ( the assigned duty. It arises authority, undoubtedly empowers e from a superior–subordinate an employee to act for his superior h relationship because the subor- but the superior would still be T li s dinate is bound to perform the accountable for the outcome: duty assigned to him by his Accountability implies being R b superior. Thus, responsibility answerable for the final outcome. flows upwards i.e., a subordinate Once authority has been delegated E u will always be responsible to his and responsibility accepted, one C p superior. cannot deny accountability. It cannot An important consideration to be delegated and flows upwards i.e., a N re be kept in view with respect to subordinate will be accountable to a both authority and responsibility superior for satisfactory performance © e is that when an employee is given of work. It indicates that the manger responsibility for a job he must also has to ensure the proper discharge b be given the degree of authority of duties by his subordinates. It is necessary to carry it out. Thus, for generally enforced through regular to effective delegation the authority feedback on the extent of work granted must be commensurate accomplished. The subordinate will be t Overview of the elements of delegation o Basis Authority Responsibility Accountability n Meaning Right to command. Obligation to Answerability for perform an assigned outcome of the task. assigned task. Delegation Can be delegated. Cannot be entirely Cannot be delegated delegated. at all. Origin Arises from formal Arises from Arises from position . delegated authority. responsibility. Flow Flows downward Flows upward from Flows upward from from superior to subordinate to subordinate to subordinate. superior. superior
  • 22. Organising 133 expected to explain the consequences bility is assumed, accountability is of his actions or omissions. imposed. Responsibility is derived from In conclusion, it can be stated that authority and accountability is derived while authority is delegated, responsi­ from responsibility. The Table in the Interview with Azim Premji d knowledge.wharton.upenn.edu: April 20, 2006 e Azim Premji, owns more than 80 per cent of Bangalore-based Wipro, India’s third largest software exporter, which had annual revenues of US $ 1.8 billion in 2005. Forbes magazine h reckons that his net worth exceeds US $ 13 billion, and it places him at No. 25 in its most T li s recent ranking of the world’s richest people. Premji speaks with Ravi Aron, a professor of operations and information management at Wharton about Wipro’s reorganisation. R b Aron: After Vivek Paul [Wipro’s former CEO] left the company last year, you made radical E u changes in your organisational structure. How did they affect your markets and your vision for where Wipro is going? C p Premji: The most important thing you must appreciate is that, with the reorganisation, we tried to bring Wipro’s leadership closer to the customer. In the process, we tried to de-layer N re the organisation and empower our business leaders. That is why we removed an entire layer which was there previously. Our executives are seasoned enough in their jobs and they have performed long enough in their roles to be confident that they can deliver results through © e the new structure. Aron: As part of your new structure, have you started redefining the organisation with P&L b responsibility at the level of the vertical? [Editor’s note: Wipro’s vertical structure divides the company into units such as Telecom Service Providers, Product Engineering Solutions, to Finance Solutions, and Enterprise Solutions. These units further cater to industries such as banking, insurance, securities, and so on.] Premji: No. Each vertical is like a self-contained business. It is like a mid-sized company even t by U.S. standards, because each vertical generates about $300 million in annual revenues. o Though they work under a common structure, with resources such as Finance, HR, Quality and Marketing, each vertical has people who represent these functions. So, in effect, each n vertical is like a separate company. Aron: Does that mean you intend to delegate more authority and responsibility to these self-contained companies? Premji: Absolutely. Aron: What is your thinking behind this? Premji: It all goes back to leadership. It speeds things up and gets decisions made faster. It empowers people more, and it allows them to further empower those who report to them, because their jobs have suddenly become much more responsible. http://www.ibef.org/artdisplay.aspx?cat_id=105&art_id=11158
  • 23. 134 Business Studies previous page provides a summarised iii) M o t i v a t i o n ( o f view of the elements of delegation. employees:Delegation helps in developing the talents of Importance of Delegation the employees. It also has Delegation ensures that the subordi­ psychological benefits. When a nates perform tasks on behalf of superior entrusts a subordinate the manager thereby reducing his d with a task, it is not merely the workload and providing him with sharing of work but involves e more time to concentrate on important trust on the superior’s part and h matters. Effective delegation leads to commitment on the part of the the following benefits: T li s subordinate. Responsibility for (i) Effective management: By work builds the self-esteem of R b empowering the employees, the an employee and improves his managers are able to function E u confidence. He feels encouraged more efficiently as they get more and tries to improve his time to concentrate on important C p performance further. matters. Freedom from doing (iv) Facilitation of growth: Delega­ N re routine work provides them with tion helps in the expansion of opportunities to excel in new an organisation by providing areas. © e a ready workforce to take up (ii) Employee development: As a leading positions in new ventures. result of delegation, employees b Trained and experienced emp­ get more opportunities to utilise loyees are able to play significant their talent and this may give to roles in the launch of new rise to latent abilities in them. projects by replicating the work It allows them to develop those ethos they have absorbed from t skills which will enable them existing units, in the newly set o to perform complex tasks and up branches. assume those responsibilities (v) Basis of management hier­ n which will improve their career archy: Delegation of authority prospects. It makes them establishes superior-subordinate better leaders and decision relationships, which are the basis makers. Thus, delegation helps of hierarchy of management. It is by preparing better future the degree and flow of authority managers. Delegation empowers which determines who has to the employees by providing report to whom. The extent of them with the chance to use delegated authority also decides their skills, gain experience and the power that each job position develop themselves for higher enjoys in the organisation. positions.
  • 24. Organising 135 (vi) B e t t e r c o o r d i n a t i o n : T h e powers, duties and answerability elements of delegation, namely related to the various positions authority, responsibility and in an organisation. This helps to accountability help to define the avoid overlapping of duties and Innovation at hcl d The world’s most modern management in India; HCL Technologies is empow­ e ering its employees and pointing the way to the future of business.Fortune, April 14, 2006. h Every employee rates their boss, their boss’ boss, and any three other company T li s managers they choose, on 18 questions using a 1-5 scale. Such 360-degree evaluations are not uncommon, but at HCL all results are posted online for every R b employee to see. That’s un-heard-of! And that’s not all. Every HCL employee can at any time create an electronic E u ‘ticket’ to flag anything they think requires action in the company. Amazingly, such tickets can only be ‘closed’ by the employees themselves. And Nayar [Vineet C p Nayar is president of India’s 30,000-employee HCL Technologies (Research)] is vigilant that managers not intimidate employees about creating or closing tickets. N re Managers are evaluated partly based on how many tickets their departments are creating - the more the better. © e In addition, every employee can post a question or comment on any subject in a public process called ‘U and I.’ About 400 come in each month, and questions and answers are all posted on the intranet. b “I want to be the company that gives superior service to my employees compared to everybody else,” he explains. He also firmly believes the ideas that will guide to HCL into the future will come not from him, but from below. Early signs suggest his bold strategy is working. Nayar has only been president for a year, a tumultuous t one in which most of these innovations have been implemented. But in that time the attrition rate has dropped in half, he says. HCL’s innovations are not only managerial. o The company aims to become a strategic partner with customers by working with them on business process management and by managing infrastructure remotely, n a business it has pioneered in India, says Nayar. The strategy has succeeded with AMD (Research), a marquee customer for which the company does the above mentioned business. Another key customer is Cisco (Research), a 10-year customer with whom HCL is now embracing another form of innovation- shared risk. Since February, HCL has been completely responsible for engineering one Cisco product. It gets paid based on how well the product sells. In engineering all this innovation, Nayar’s humility appears to be a potent managerial asset. Adapted from an article by David Kirkpatrick on: http://www.indianembassy.org/newsite/News/US%20Media/2006/115.asp
  • 25. 136 Business Studies duplication of effort as it gives a of authority throughout all the levels clear picture of the work being of the organisation. Decision making done at various levels. Such clarity authority is shared with lower levels in reporting relationships help and is consequently placed nearest to in developing and maintaining the points of action. In other words effective coordination amongst decision making authority is pushed d the departments, levels and down the chain of command. e functions of management. When decisions taken by the Thus, delegation is a key element lower levels are numerous as well h in effective organising. as important an organisation can be T li s regarded as greatly decentralised. Decentralisation R b In many organisations the top Centralisation and Decentralisation E u management plays an active role in taking all decisions while there Centralisation and decentralisation C p are others in which this power is are relative terms, as seen from the given to even the lower levels of existing status of various business N re management. Those organisations enterprises. in which decision making authority An organisation is centralised © e lies with the top management are when decision-making authority termed as centralised organisations is retained by higher management b whereas those in which such levels whereas it is decentralised authority is shared with lower levels when such authority is delegated. to are decentralised organisations. Complete centralisation would Decentralisation explains the imply concentration of all decision manner in which decision making making functions at the apex of t responsibilities are divided among the management hierarchy. Such a o hierarchical levels. Put simply, scenario would obviate the need for a decentralisation refers to delegation management hierarchy. On the other n Decentralisation Decentralisation refers to systematic effort to delegate to the lowest level all authority except that which can be exercised at central points. Louis Allen Everything which goes to increase the importance of a subordinate’s role is decentralisation, everything that goes to reduce it is centralisation. Henri Fayol