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Paolo Borella
     29.9.2012
AppCampus

• A three year project, based in
  Aalto university: a fusion of
  engineering + business + design

• Funded with 21M€ by Microsoft,
  Nokia and Aalto University.

• A new kind of accelerator for next
  generation of mobile experience


  We think AppCampus is the most
  exciting innovation project EVER!


                                       3
A Go-To-Market slingshot
A Unique Accelerator
  • No Equity Dilution
  • No Revenue Share required
  • IPRs remain property of developers
Three key facets
  • Award Platform
  • Coaching Program
  • Marketing Support


Our only demand: 6-month Mobile Patform exclusivity

                                                      4
New Ecosystem Advantage


• Windows Phone defines the new paradigm for UX

• Pool of 500 million Nokia devices in the market

• Virgin territory for developers to differentiate by creating exciting
  never-before-possible apps

• New monetization opportunities via the Windows and Nokia
  distribution networks

Windows Phone together with Nokia will lead developers and
users into a new era of mobile computing

                                                                          5
Who You Are

• A developer with world class skill
  and ambition potential. You breathe
  mobile and love to deliver great UX.

• An entrepreneur with world class
  management and monetization
  capability. You are aggressively
  seeking the next big opportunity
  in mobile.

• A finessed facilitator, a connector of
  opportunities to ideas and people.



                                           7
How you can
         Accelerate with AppCampus

• Awards: 20-50-70.000 euro / App

• Coaching & Education, Product-oriented

• Professional SW-Dev. Process & Quality Assurance

• Network & Marketing Support, Marketplace & Nokia Store

• Co-working space

Online submission: appcampus.fi


                                                           8
Awards – We've set a high bar

Application should meet some* combination of these criteria:

• Innovative, first-to-market app-concepts.
• Differentiated, unique apps, not already available on
  competing operating system.
• Support for platform key features & APIs as they become
  available.
• Demonstrated design elegance and technical quality.
• Potential to drive momentum of the new ecosystem.

(*) not necessarily all.


                                                               10
Award Categories

Level 1 (e.g. 20kEUR)
•Relatively simple (standalone) applications.


Level 2 (e.g. 50kEUR)
•Application which requires interfacing with some existing network (cloud)
 based service/media/information.



Level 3 (e.g. 70kEUR)
•App includes development of network (cloud) service back-end, and
 interfacing with it.




                                                                             11
Acceleration Process




                       12
AppCampus Core Team
Pekka Sivonen, Head of AppCampus


                               Paolo Borella, Director AppCampus



Tapio Siik, Evangelist


                                    Alina Kangasluoma, Marketing


  Zaira Mammadova, Communications




                                         Chris Bouret, Operations
 Tiina Muttilainen, Quality




                                        Julio Castillo, Operations
Teemu Tapanila, Coordinator


                                                                     13
Submission Status 17.9.2012
Get Funded Now!

            Do you have a great idea, a great team?

                Here are the 3 steps to success:



1. Speak to us Now! Our experts are ready for feedback and
   suggestions.

2. Submit your proposal: appcampus.fi

3. Rock the world!



                                                             15
Contacts

AppCampus
Metallimiehenkuja 10, 2nd floor
P.O. Box 17600, FI-00076 Aalto
FINLAND

paolo@appcampus.fi mobile +358504132462


Web          appcampus.fi
Twitter      @appcampusfi
Facebook     facebook.com/appcampus.fi




                                          16

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App campus overview_20120929

  • 1. Paolo Borella 29.9.2012
  • 2.
  • 3. AppCampus • A three year project, based in Aalto university: a fusion of engineering + business + design • Funded with 21M€ by Microsoft, Nokia and Aalto University. • A new kind of accelerator for next generation of mobile experience We think AppCampus is the most exciting innovation project EVER! 3
  • 4. A Go-To-Market slingshot A Unique Accelerator • No Equity Dilution • No Revenue Share required • IPRs remain property of developers Three key facets • Award Platform • Coaching Program • Marketing Support Our only demand: 6-month Mobile Patform exclusivity 4
  • 5. New Ecosystem Advantage • Windows Phone defines the new paradigm for UX • Pool of 500 million Nokia devices in the market • Virgin territory for developers to differentiate by creating exciting never-before-possible apps • New monetization opportunities via the Windows and Nokia distribution networks Windows Phone together with Nokia will lead developers and users into a new era of mobile computing 5
  • 6.
  • 7. Who You Are • A developer with world class skill and ambition potential. You breathe mobile and love to deliver great UX. • An entrepreneur with world class management and monetization capability. You are aggressively seeking the next big opportunity in mobile. • A finessed facilitator, a connector of opportunities to ideas and people. 7
  • 8. How you can Accelerate with AppCampus • Awards: 20-50-70.000 euro / App • Coaching & Education, Product-oriented • Professional SW-Dev. Process & Quality Assurance • Network & Marketing Support, Marketplace & Nokia Store • Co-working space Online submission: appcampus.fi 8
  • 9.
  • 10. Awards – We've set a high bar Application should meet some* combination of these criteria: • Innovative, first-to-market app-concepts. • Differentiated, unique apps, not already available on competing operating system. • Support for platform key features & APIs as they become available. • Demonstrated design elegance and technical quality. • Potential to drive momentum of the new ecosystem. (*) not necessarily all. 10
  • 11. Award Categories Level 1 (e.g. 20kEUR) •Relatively simple (standalone) applications. Level 2 (e.g. 50kEUR) •Application which requires interfacing with some existing network (cloud) based service/media/information. Level 3 (e.g. 70kEUR) •App includes development of network (cloud) service back-end, and interfacing with it. 11
  • 13. AppCampus Core Team Pekka Sivonen, Head of AppCampus Paolo Borella, Director AppCampus Tapio Siik, Evangelist Alina Kangasluoma, Marketing Zaira Mammadova, Communications Chris Bouret, Operations Tiina Muttilainen, Quality Julio Castillo, Operations Teemu Tapanila, Coordinator 13
  • 15. Get Funded Now! Do you have a great idea, a great team? Here are the 3 steps to success: 1. Speak to us Now! Our experts are ready for feedback and suggestions. 2. Submit your proposal: appcampus.fi 3. Rock the world! 15
  • 16. Contacts AppCampus Metallimiehenkuja 10, 2nd floor P.O. Box 17600, FI-00076 Aalto FINLAND paolo@appcampus.fi mobile +358504132462 Web appcampus.fi Twitter @appcampusfi Facebook facebook.com/appcampus.fi 16