Owen Graduate School of Management - Fall 2013 Advertising Class
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On September 9th I was invited to guest speak to Jennifer Escales Advertising Class at Owen's Graduate School of Management. We think this is the fourth time I've been invited to do this and I appreciate the repeat invitation. Thanks to the classes for being a great audience, for laughing at my jokes, and for waiting a week and a half for me to get the slides uploaded on slideshare.
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Owen Graduate School of Management - Fall 2013 Advertising Class
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- 9. 33 9
- 10. text 2008 | 2009 | 2010 | 2011 | 2012 10
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- 12. Online Marketing Specific Awards 12
- 14. design + development + media www.paramore.is 14
- 17. www.paramore.is digital content creation + strategy 17
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- 26. www.paramore.is lots of digital strategy and planning 26
- 27. 27
- 28. 8 years 28
- 29. accounts production media planners media buyers account manager account supervisors project managers designers developers writers ping pong 29
- 30. digital agency of record... 30
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- 44. Apps 44
- 45. 45
- 46. 50% of All Website Visits 46
- 47. Mobile Visits > 30% 47
- 48. Mobile First 48
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- 54. Our Web Design & Development Process 54
- 56. Content Strategy Content is your product. 56
- 57. Content Strategy Content is your product. 57
- 58. Information Architecture Content Mapping & Wireframes 58
- 59. Design Bringing ideas to life. 59
- 60. Development & Training We’re almost there. 60
- 61. Site Launch 3. 2. 1... 61
- 62. Media 62
- 67. We believe in... detailed planning testing creative, networks, messages... everything real-time measurement optimization Digital Media is Accountable 67
- 68. 68
- 70. Highly Targeted Behavioral Targeting Optimized Campaigns Localized Targeting Geo-Targeted Display 70
- 71. 71
- 72. remarketing 72
- 73. remarketing 73
- 77. Coding Standards Meta Data Content Creation SEO 77
- 78. Paid Search Target Competitors Tailored Message Generate Leads Drive Sales 78
- 79. Paid Search Target Competitors Tailored Message Generate Leads Drive Sales 79
- 80. Everyone has a smartphone. Mobile 80
- 81. Build database of qualified prospects. Lead Gen 81
- 82. Geo-Targeted Targeted Sites Pay for Opt-In Leads Qualified Leads Lead Gen 82
- 85. Editable Content Editable Images Add Sections Ability to Approve Messages Self-Serve Emails 85
- 86. Editable Content Editable Images Add Sections Ability to Approve Messages Self-Serve Emails 86
- 88. Reactivation 88
- 89. Responsive Desktop Version Mobile Version 89
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- 97. Mouse moves, clicks, attention and scroll reach. Heatmaps 97
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- 100. Form Analytics Conversion, drop time, blank field and refill reports. 100
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- 110. content strategy 110
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- 114. Where’s Your Content? On Your Website? But is it HERE?!? 114
- 115. get your content off your site and out to where people are spending their time 115
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- 122. a mobile moment 122
- 123. mobile = devices 123
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- 131. by 2014 more than half of web traffic will come from a mobile device 131
- 132. email open rates on smartphones +34% 132
- 135. Action: Think responsive design 135
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- 140. This is what happens when you use images without web text. 140
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- 145. identity 145
- 146. other people define us 146
- 147. responsible smart fun shymusical kind lazy absent- minded meticulous athletic bookish skinny fat funny stylish artsy sparkle chip off the old block bossy follower troubled messy neatcompulsive 147
- 148. identity = who you are 148
- 149. reputation - what others think of you 149
- 150. shaped by 2 things: What you put out there How other people respond to you 150
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- 155. “A brand is no longer what we tell the consumer it is - it is what the consumer tells each other it is.” Scott Cook | Intuit 155
- 156. Action: Focus on interesting, compelling, up-to-date content 156
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- 160. why do I care? 160
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- 163. text My friends who like Carnegie Hall WV 163
- 164. Prediction: More focus on engagement 164
- 165. the end 165