در این ارائه سعی کردم یه یک تعریف شفاف از مدیریت محصول برسم و کارهای مختلفی که تیم محصول باید انجام بده رو جمع‌بندی کنم در یک جلمه: "Find the next important job to be done, and with enough quality, ship it." ویدیوی این وبینار را اینجا ببینید: https://www.aparat.com/v/h6z2D

1. ‫ﺑﺨﺖ‬‫ﺧﻮش‬ ‫ﭘﺮﻫﺎم‬
‫ﺻﺒﺎاﯾﺪه‬ ‫ﻣﺤﺼﻮل‬ ‫ارﺷﺪ‬ ‫ﻣﺪﻳﺮ‬
‫ﺟﺎﻣﻊ‬ ‫و‬ ‫ﺷﻔﺎف‬ ‫ﺗﻌﺮﯾﻔﯽ‬ ‫دﻧﺒﺎل‬ ‫ﺑﻪ‬
‫ﻣﺤﺼﻮل‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻣﻔﻬﻮم‬ ‫از‬
parhumm.com | @parhumm

2. ‫ﻣﺤﺼﻮل‬ ‫ﻣﺪﯾﺮﯾﺖ‬
‫اﺳﺖ‬ ‫ﻧﺎﺷﻨﺎﺧﺘﻪ‬
parhumm.com | @parhumm

3. Amazon
Lead the Ideation
Technical Development
Define and Analyze Metrics
Product Manager Technical
Business Strategy
Research
Business Requirements
Prioritization
Strong Team-Orientation
Product Manager – International
Prioritization
Roadmap
Technical Background
Communication
Product Manager
1
2
3

4. Dell
Product Owner
Vision, Strategy and Roadmap
Prioritizing a Backlog
Product Manager, RSA Archer
Growth
Roadmap
Market Analysis
Works Across all Functional Areas
Sr Product Manager
Needs of our Customers
Priorities
Engineering Teams
Product Manager - VMware Cloud
Customer Value
Meet With Stakeholders
1
2
3

5. Apple
Roadmap
Cross-Functional
Customer-Focused
Product Manager, TV App Integrations
Attention-To-Detail
User Experience
Prioritization
Decision-Making
Communication Skills
Product Manager, iPhone Upgrade Program
Business Requirements
Leading Design
Feature Breakdown
Projects/Products From Inception
to Shipped Software
Apple Pay, Product Manager
Problem Solver
1
2
3

6. Product Owner
Vision and Strategy
Growth
Roadmap and Backlog
Competitor Analysis
Customer-Focused
Technical Background
Stakeholders
Prioritization
Requirements Documentation
Design Thinking
Communication Skills
Go-To-Market Strategy
Sales and Marketing Funnels
Lead the Ideation
Define and Analyze Metrics
Business Strategy and Requirements
Research
Strong Team-Orientation
Cross-Functional
Attention-To-Detail
User Experience
Decision-Making
Leading Design
Feature Breakdown
From Inception to Shipped Software
Problem Solver
parhumm.com | @parhumm

7. Product Owner
Vision and Strategy
Growth
Roadmap and Backlog
Market and Competition
Customer-Focused
Technical Background
Stakeholders
Prioritization
Requirements Documentation
Design Thinking
Communication Skills
Go-To-Market Strategy
Sales and Marketing Funnels
Lead the Ideation
Define and Analyze Metrics
Business Strategy and Requirements
Research
Strong Team-Orientation
Cross-Functional
Attention-To-Detail
User Experience
Decision-Making
Leading Design
Feature Breakdown
From Inception to Shipped Software
Problem Solver
‫اول‬ ‫ﺳﺎل‬
parhumm.com | @parhumm

8. Product Owner
Vision and Strategy
Growth
Roadmap and Backlog
Market and Competition
Customer-Focused
Technical Background
Stakeholders
Prioritization
Requirements Documentation
Design Thinking
Communication Skills
Go-To-Market Strategy
Sales and Marketing Funnels
Lead the Ideation
Define and Analyze Metrics
Business Strategy and Requirements
Research
Strong Team-Orientation
Cross-Functional
Attention-To-Detail
User Experience
Decision-Making
Leading Design
Feature Breakdown
From Inception to Shipped Software
Problem Solver
‫دوم‬ ‫ﺳﺎل‬
parhumm.com | @parhumm

9. Product Owner
Vision and Strategy
Growth
Roadmap and Backlog
Market and Competition
Customer-Focused
Technical Background
Stakeholders
Prioritization
Requirements Documentation
Design Thinking
Communication Skills
Go-To-Market Strategy
Sales and Marketing Funnels
Lead the Ideation
Define and Analyze Metrics
Business Strategy and Requirements
Research
Strong Team-Orientation
Cross-Functional
Attention-To-Detail
User Experience
Decision-Making
Leading Design
Feature Breakdown
From Inception to Shipped Software
Problem Solver
‫ﺳﻮم‬ ‫ﺳﺎل‬
parhumm.com | @parhumm

10. ‫ﻣﺪﯾﺮﯾﺖ‬ ‫اﯾﻦ‬ ‫ﭘﺲ‬
‫ﭼﯿﻪ؟‬ ‫واﻗﻌﺎ‬ ‫ﻣﺤﺼﻮل‬
parhumm.com | @parhumm

11. Find the next important
job to be done, and with
enough quality, ship it.
parhumm.com | @parhumm

12. Find the next important
job to be done, and with
enough quality, ship it.
parhumm.com | @parhumm

13. Find the next important
job to be done, and with
enough quality, ship it.
parhumm.com | @parhumm

14. Find the next important
job to be done, and with
enough quality, ship it.
parhumm.com | @parhumm

15. Find the next important
job to be done, and with
enough quality, ship it.
parhumm.com | @parhumm

16. Find the next important
job to be done, and with
enough quality, ship it.
parhumm.com | @parhumm

17. Find the next important
job to be done, and with
enough quality, ship it.
parhumm.com | @parhumm

18. Find the next important job to be done, a
• Discover vs. Imagine
• User Research
• Competitor analysis
• Data-driven
Source: basecamp.com/shapeup parhumm.com | @parhumm

19. “Stop Running in
Circles and Ship Work
that Matters”
Find the next important job to be done, a
Source: basecamp.com/shapeup parhumm.com | @parhumm

20. • Manage Resources
• Prioritization
• Decision-making
Find the next important job to be done, a
Source: basecamp.com/shapeup parhumm.com | @parhumm

21. the next important job to be done, and wit
“People don’t buy
products; they buy
better versions of
themselves.”
Source: Samuel Hulick
parhumm.com | @parhumm

22. the next important job to be done, and wit
The designers at intercom (intercom.com) use this illustration to show what is, and isn’t, important to customers.
Source: What is Jobs to be Done (JTBD)?
• Jobs to Be Done
• User Experience
• Problem Solver
• Vision and Strategy
• Customer-Focused
parhumm.com | @parhumm

23. the next important job to be done, and wit
Upgrade your user, not your product.
Don’t build better cameras — build
better photographers.
~ Kathy Sierra

24. job to be done, and with enough quality, sh
• Feature Breakdown
• Technical Background
• Cross-Functional
• Meeting Deadlines
• MVP
Source: basecamp.com/shapeup parhumm.com | @parhumm

25. job to be done, and with enough quality, sh
Make scope cuts by comparing down to baseline instead of up to some perfect ideal
Source: Shape Up : Decide When to Stop
“Decide When
to Stop”
parhumm.com | @parhumm

26. be done, and with enough quality, ship it.
• The Build-Measure-Learn Feedback Loop
• The Lean Startup
• User onboarding
• Define and Analyze Metrics
• Go-To-Market Strategy
Source: Customer Feedback Loop: Why It’s Critical
parhumm.com | @parhumm

27. be done, and with enough quality, ship it.
Making sense of MVP (Minimum Viable Product) – and why I prefer Earliest Testable/Usable/Lovable
Source: https://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp
Source: Customer Feedback Loop: Why It’s Critical
parhumm.com | @parhumm

28. Find the next important
job to be done, and with
enough quality, ship it.

29. Parhum Khoshbakht
parhumm.com | @parhumm