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Using	
  Balanced	
  Scorecard	
  to	
  Enhance	
  Quality	
  in	
  Higher	
  Education	
  
Parsa	
  Zoqaqi,	
  Director	
  Centre	
  for	
  General	
  Studies	
  	
  
Mona	
  Abdul	
  Jawad,	
  Senior	
  Officer	
  Quality	
  Assurance	
  and	
  Accreditation	
  Unit	
  
	
  
                                                                                                                                   Introduction	
  
       Ensuring	
  Quality	
  in	
  higher	
  education	
  has	
  proven	
  to	
  be	
  a	
  difficult	
  task.	
  National	
  Authority	
  of	
  Qualifications	
  and	
  Quality	
  Assurance	
  for	
  Education	
  and	
  
       Training	
   (NAQQAET)	
   initiated	
   the	
   effort	
   to	
   ensure	
   its	
   implementation	
   in	
   HEIs	
   in	
   Bahrain	
   by	
   publishing	
   sets	
   of	
   indicators	
   and	
   guidelines	
   to	
   be	
  
       followed	
   and	
   implemented	
   at	
   both	
   institutional	
   and	
   programmatic	
   level.	
   One	
   of	
   the	
   tools	
   that	
   can	
   be	
   used	
   to	
   measure	
   quality	
   and	
   monitor	
  
       progress	
  and	
  performance	
  is	
  the	
  Balanced	
  Scorecard.	
  Based	
  on	
  the	
  on-­‐going	
  task	
  of	
  developing	
  the	
  Balanced	
  Scorecard	
  for	
  Royal	
  University	
  for	
  
       Women,	
  this	
  poster	
  presentation	
  outlines	
  the	
  various	
  stages	
  that	
  lead	
  to	
  the	
  development	
  of	
  the	
  Balanced	
  Scorecard.	
  The	
  stages	
  included	
  are:	
  
       developing	
  goals	
  and	
  objectives	
  that	
  directly	
  or	
  indirectly	
  meet	
  the	
  quality	
  requirements	
  of	
  NAQQAET,	
  developing	
  “SMART”	
  Key	
  Performance	
  
       Indicators	
  “KPIs”,	
  feeding	
  information	
  into	
  the	
  Balanced	
  Scorecard,	
  and	
  finally	
  monitoring	
  progress	
  and	
  performance.	
  	
  
       	
  
       	
  




                                Updating	
  &	
  Modification	
                                                                                                                                                                                                               Goals	
  &	
  Objectives	
  
              Results	
  of	
  the	
  performance	
  review	
                                                           Perspectives	
                                                                          The	
  initial	
  phase	
  is	
  to	
  devise	
  broad	
  
              meetings	
   directly	
   impact	
   the	
   KPIs.	
                           The	
   university’s	
   Vision	
   and	
   Mission	
   are	
   used	
   as	
   a	
                                goals	
   for	
   each	
   perspective	
   taking	
  
              They	
   are	
   improved	
   and	
   modified	
   to	
                         guideline	
   to	
   develop	
   the	
   Strategic	
   Plan	
   and	
   the	
                                      into	
   consideration	
   the	
   strategy	
   of	
  
              better	
   reflect	
   progress	
   and	
                                       Strategy	
  Map.	
                                                                                                 the	
   institution,	
   its	
   available	
   (and	
  
              performance.	
   KPIs	
   that	
   are	
   no	
                                The	
   Strategic	
   Plan	
   is	
   divided	
   into	
   the	
   four	
                                          foreseen)	
   resources,	
   the	
   societal,	
  
              longer	
   relevant	
   and/or	
   KPIs	
   that	
                             Perspectives	
   of	
   the	
   Balanced	
   Scorecard,	
   namely	
                                               e c o n o m i c ,	
   t e c h n o l o g i c a l ,	
  
              have	
   been	
   fully	
   achieved	
   and	
                                 People,	
  Internal,	
  Stakeholder,	
  and	
  Financial.	
                                                        environmental,	
   legal	
   and	
   political	
  
              require	
  no	
  further	
  progress	
  can	
  be	
                                                                                                                                               factors,	
  and	
  competition.	
  	
  
              removed	
   and	
   replaced	
   with	
   KPIs	
                                                                                                                                                  Subsequently,	
   and	
   based	
   on	
   the	
  
              that	
   reflect	
   new	
   objectives	
   and	
                                                                                                                                                  goals	
   set,	
   precise	
   objectives	
   are	
  
              initiatives.	
  	
                                                                                                                                                                                determined.	
  Each	
  goal	
  will	
  possibly	
  
              Values	
   for	
   each	
   KPI	
   are	
   updated	
                                                                                                                                             have	
   a	
   number	
   of	
   objectives	
  
              every	
   semester/year.	
   The	
   values	
  	
                                                                                                                                                 related	
   to	
   it.	
   Objectives	
   are	
   to	
   be	
  
              are	
  updated	
  upon	
  receiving	
  related	
                                                                                                                                                  written	
   in	
   such	
   a	
   fashion	
   that	
   leads	
  
              solid	
  evidence.	
  	
                                                                                                                                                                          to	
  the	
  realisation	
  of	
  the	
  goals.	
  	
  
              Subsequently	
  objectives	
  will	
  be	
                                                                                                                                                                             	
  	
  	
  	
  	
  	
  Each	
  objective	
  can	
  potentially	
  
              revised	
  to	
  help	
  better	
  achieve	
                                                                                                                                                                       	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  have	
  a	
  number	
  of	
  initiatives	
  	
  
              the	
  strategic	
  goals	
  of	
  the	
  	
                                                                                                                                                                                                                            and	
  initiative	
  owners.	
  	
  	
  	
  
              	
  	
  	
  	
  University.	
                                                                                                                                                                     	
  	
  	
  	
  	
  	
  	
  
              	
  
              	
  	
  
              	
  

              Monitoring	
  Performance	
  &	
                                                                                                                                                                                                                      	
  	
  	
  Key	
  Performance	
  Indicators	
  
                               Progress	
                                                                                                                                                                       	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Key	
  Performance	
  Indicators	
  
              Since	
  the	
  objectives	
  are	
  	
                                                                                                                                                           	
   	
   	
   (KPIs)	
   are	
   some	
   of	
   the	
   most	
  	
  
              aligned	
   with	
   the	
   Regulations	
   set	
                                                                                                                                                i m p o r t a n t 	
   p e r f o r m a n c e	
  
              forth	
   by	
   the	
   Higher	
   Education	
                                                                                                                                                   management	
  metrics.	
  	
  
              Council	
   as	
   well	
   as	
   the	
   indicators	
                                                                                                                                           In	
   order	
   to	
   measure	
   the	
   extent	
   to	
  
              determined	
   by	
   the	
   National	
                                                                                                                                                          which	
  the	
  objectives	
  and	
  initiatives	
  
              Authority	
   of	
   Qualifications	
   and	
                                                                Balanced	
  Scorecard	
                                                               have	
  been	
  achieved	
  in	
  the	
  specified	
  
              Quality	
   Assurance	
   for	
   Education	
                             The	
   Balanced	
   Scorecard	
   (BSC)	
   is	
   one	
   of	
   the	
   most	
                                       timeframe,	
   a	
   set	
   of	
   KPIs	
   are	
  
              and	
   Training,	
   the	
   monitoring	
   can	
                        essential	
   available	
   tools	
   in	
   performance	
   management	
                                               required.	
   They	
   are	
   crucial	
   in	
  
              be	
   utilised	
   beyond	
   organisational	
                           and	
   enhancement.	
   It	
   is	
   a	
   strategic	
   planning	
   tool	
   used	
                                 understanding,	
   learning	
   about,	
   and	
  
              goals	
   and	
   can	
   be	
   used	
   as	
   a	
                      to	
  ensure	
  the	
  alignment	
  of	
  the	
  university’s	
  activities	
  to	
                                     improving	
   performance	
   across	
   the	
  
              measure	
   to	
   indicate	
   compliance	
                              the	
  Vision	
  and	
  Mission	
  in	
  addition	
  to	
  the	
  monitoring	
  of	
                                    University.	
  There	
  is	
  at	
  least	
  one	
  KPI	
  
              w i t h	
   t h e	
   a b o v e	
   m e n t i o n e d	
                   performance	
  against	
  strategic	
  goals.	
  It	
  also	
  allows	
  for	
                                          to	
   measure	
   each	
   objective/
              requirements	
   and	
   also	
   to	
   ensure	
                         prioritising	
   of	
   initiatives	
   and	
   activities.	
   The	
   data	
                                          initiative.	
   KPIs	
   must	
   be	
   specific,	
  
              excellence	
  in	
  the	
  delivery	
  of	
  quality	
                    derived	
   from	
   the	
   KPIs	
   are	
   fed	
   into	
   the	
   BSC	
   and	
   a	
                              quantifiable,	
   realistic,	
   achievable,	
  
              education.	
  	
                                                          variety	
  of	
  reports	
  are	
  generated.	
  Such	
  reports	
  include	
                                           relevant,	
   time-­‐bound	
   and	
   result-­‐
              At	
   the	
   end	
   of	
   each	
   academic	
   year,	
               diamond,	
  time,	
  score,	
  and	
  pie	
  charts.	
  Furthermore,	
  the	
                                           oriented.	
   Furthermore,	
   they	
   must	
  
              performance	
   review	
   meetings	
   are	
                             probability	
   and	
   impact	
   of	
   risk	
   factors	
   at	
   micro	
   and	
                                   be	
   written	
   in	
   a	
   fashion	
   that	
  
              conducted	
  to	
  discuss	
  progress	
  and	
                           macro	
  level	
  can	
  be	
  generated	
  as	
  well.	
  	
  	
  	
  	
                                               potentially	
  leads	
  to	
  action.	
  	
  	
  	
  
              performance	
   rates,	
   identify	
   areas	
                           The	
   essential	
   information	
   required	
   include	
   Baseline	
                                               Examples:	
  
              i n	
   n e e d	
   o f	
   i m p r o v e m e n t ,	
                     Value,	
  Minimum	
  Value,	
  Maximum	
  Value,	
  Target	
  Value,	
                                                  %	
  student	
  retention	
  rate	
  
              d e t e r m i n e	
   c a u s e s	
   o f	
   p o o r	
                   and	
  Current	
  Value	
                                                                                               #	
  published	
  research	
  papers	
  
              performance,	
   and	
   suggest	
   ideas	
                              The	
  BSC	
  is	
  used	
  to	
  measure	
  progress	
  and	
  performance	
                                           #	
  ratio	
  faculty	
  to	
  students	
  
              a n d	
   s o l u t i o n s	
   t o	
   e n h a n c e	
                   of	
   individual	
   entities	
   within	
   the	
   organisation	
   as	
   well	
   as	
                             It	
   is	
   crucial	
   to	
   have	
   a	
   balanced	
  
              performance.	
  	
                                                        the	
   institution	
   as	
   a	
   whole,	
   evaluate	
   the	
   extent	
   to	
                                    number	
   of	
   KPIs.	
   Too	
   few	
   KPIs	
  
              Performance	
   review	
   meetings	
                                     which	
   the	
   KPIs	
   –	
   and	
   subsequently	
   objectives	
   and	
                                          result	
  in	
  an	
  inaccurate	
  reflection	
  of	
  
              e s s e n t i a l l y 	
   i n c l u d e 	
   t o p	
                     goals	
   -­‐	
   are	
   met.	
   In	
   addition,	
   it	
   	
   is	
   used	
   to	
   monitor	
                    the	
   overall	
   performance.	
   Too	
   many	
  
              Management,	
   key	
   decision	
   makers,	
                            initiatives	
   and	
   the	
   progress	
   of	
   initiative	
   owners	
   and	
                                     KPIs	
   will	
   prove	
   to	
   be	
   redundant	
  
              and	
   representatives	
   from	
   faculties	
                          different	
  entities	
  within	
  the	
  organisation.	
  	
  	
  	
  	
                                                and/or	
   difficult	
   to	
   monitor	
   and	
  
              and	
  administrative	
  departments.	
  	
                                                                                                                                                       update.	
  	
  
       Reference	
  for	
  citation:	
  Zoqaqi,	
  P.,	
  &	
  Abdul	
  Jawad,	
  M.	
  “Using	
  Balanced	
  Scorecard	
  to	
  Enhance	
  Quality	
  in	
  Higher	
  Education”	
  The	
  2nd	
  NAQQAET	
  Conference,	
  Manama,	
  Bahrain,	
  Feb.	
  20	
  &	
  21,	
  2013	
  .	
  

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Using Balanced Scorecard to Enhance Quality in Higher Education

  • 1. Using  Balanced  Scorecard  to  Enhance  Quality  in  Higher  Education   Parsa  Zoqaqi,  Director  Centre  for  General  Studies     Mona  Abdul  Jawad,  Senior  Officer  Quality  Assurance  and  Accreditation  Unit     Introduction   Ensuring  Quality  in  higher  education  has  proven  to  be  a  difficult  task.  National  Authority  of  Qualifications  and  Quality  Assurance  for  Education  and   Training   (NAQQAET)   initiated   the   effort   to   ensure   its   implementation   in   HEIs   in   Bahrain   by   publishing   sets   of   indicators   and   guidelines   to   be   followed   and   implemented   at   both   institutional   and   programmatic   level.   One   of   the   tools   that   can   be   used   to   measure   quality   and   monitor   progress  and  performance  is  the  Balanced  Scorecard.  Based  on  the  on-­‐going  task  of  developing  the  Balanced  Scorecard  for  Royal  University  for   Women,  this  poster  presentation  outlines  the  various  stages  that  lead  to  the  development  of  the  Balanced  Scorecard.  The  stages  included  are:   developing  goals  and  objectives  that  directly  or  indirectly  meet  the  quality  requirements  of  NAQQAET,  developing  “SMART”  Key  Performance   Indicators  “KPIs”,  feeding  information  into  the  Balanced  Scorecard,  and  finally  monitoring  progress  and  performance.         Updating  &  Modification   Goals  &  Objectives   Results  of  the  performance  review   Perspectives   The  initial  phase  is  to  devise  broad   meetings   directly   impact   the   KPIs.   The   university’s   Vision   and   Mission   are   used   as   a   goals   for   each   perspective   taking   They   are   improved   and   modified   to   guideline   to   develop   the   Strategic   Plan   and   the   into   consideration   the   strategy   of   better   reflect   progress   and   Strategy  Map.   the   institution,   its   available   (and   performance.   KPIs   that   are   no   The   Strategic   Plan   is   divided   into   the   four   foreseen)   resources,   the   societal,   longer   relevant   and/or   KPIs   that   Perspectives   of   the   Balanced   Scorecard,   namely   e c o n o m i c ,   t e c h n o l o g i c a l ,   have   been   fully   achieved   and   People,  Internal,  Stakeholder,  and  Financial.   environmental,   legal   and   political   require  no  further  progress  can  be   factors,  and  competition.     removed   and   replaced   with   KPIs   Subsequently,   and   based   on   the   that   reflect   new   objectives   and   goals   set,   precise   objectives   are   initiatives.     determined.  Each  goal  will  possibly   Values   for   each   KPI   are   updated   have   a   number   of   objectives   every   semester/year.   The   values     related   to   it.   Objectives   are   to   be   are  updated  upon  receiving  related   written   in   such   a   fashion   that   leads   solid  evidence.     to  the  realisation  of  the  goals.     Subsequently  objectives  will  be              Each  objective  can  potentially   revised  to  help  better  achieve                        have  a  number  of  initiatives     the  strategic  goals  of  the     and  initiative  owners.                University.                         Monitoring  Performance  &        Key  Performance  Indicators   Progress                              Key  Performance  Indicators   Since  the  objectives  are           (KPIs)   are   some   of   the   most     aligned   with   the   Regulations   set   i m p o r t a n t   p e r f o r m a n c e   forth   by   the   Higher   Education   management  metrics.     Council   as   well   as   the   indicators   In   order   to   measure   the   extent   to   determined   by   the   National   which  the  objectives  and  initiatives   Authority   of   Qualifications   and   Balanced  Scorecard   have  been  achieved  in  the  specified   Quality   Assurance   for   Education   The   Balanced   Scorecard   (BSC)   is   one   of   the   most   timeframe,   a   set   of   KPIs   are   and   Training,   the   monitoring   can   essential   available   tools   in   performance   management   required.   They   are   crucial   in   be   utilised   beyond   organisational   and   enhancement.   It   is   a   strategic   planning   tool   used   understanding,   learning   about,   and   goals   and   can   be   used   as   a   to  ensure  the  alignment  of  the  university’s  activities  to   improving   performance   across   the   measure   to   indicate   compliance   the  Vision  and  Mission  in  addition  to  the  monitoring  of   University.  There  is  at  least  one  KPI   w i t h   t h e   a b o v e   m e n t i o n e d   performance  against  strategic  goals.  It  also  allows  for   to   measure   each   objective/ requirements   and   also   to   ensure   prioritising   of   initiatives   and   activities.   The   data   initiative.   KPIs   must   be   specific,   excellence  in  the  delivery  of  quality   derived   from   the   KPIs   are   fed   into   the   BSC   and   a   quantifiable,   realistic,   achievable,   education.     variety  of  reports  are  generated.  Such  reports  include   relevant,   time-­‐bound   and   result-­‐ At   the   end   of   each   academic   year,   diamond,  time,  score,  and  pie  charts.  Furthermore,  the   oriented.   Furthermore,   they   must   performance   review   meetings   are   probability   and   impact   of   risk   factors   at   micro   and   be   written   in   a   fashion   that   conducted  to  discuss  progress  and   macro  level  can  be  generated  as  well.           potentially  leads  to  action.         performance   rates,   identify   areas   The   essential   information   required   include   Baseline   Examples:   i n   n e e d   o f   i m p r o v e m e n t ,   Value,  Minimum  Value,  Maximum  Value,  Target  Value,   %  student  retention  rate   d e t e r m i n e   c a u s e s   o f   p o o r   and  Current  Value   #  published  research  papers   performance,   and   suggest   ideas   The  BSC  is  used  to  measure  progress  and  performance   #  ratio  faculty  to  students   a n d   s o l u t i o n s   t o   e n h a n c e   of   individual   entities   within   the   organisation   as   well   as   It   is   crucial   to   have   a   balanced   performance.     the   institution   as   a   whole,   evaluate   the   extent   to   number   of   KPIs.   Too   few   KPIs   Performance   review   meetings   which   the   KPIs   –   and   subsequently   objectives   and   result  in  an  inaccurate  reflection  of   e s s e n t i a l l y   i n c l u d e   t o p   goals   -­‐   are   met.   In   addition,   it     is   used   to   monitor   the   overall   performance.   Too   many   Management,   key   decision   makers,   initiatives   and   the   progress   of   initiative   owners   and   KPIs   will   prove   to   be   redundant   and   representatives   from   faculties   different  entities  within  the  organisation.           and/or   difficult   to   monitor   and   and  administrative  departments.     update.     Reference  for  citation:  Zoqaqi,  P.,  &  Abdul  Jawad,  M.  “Using  Balanced  Scorecard  to  Enhance  Quality  in  Higher  Education”  The  2nd  NAQQAET  Conference,  Manama,  Bahrain,  Feb.  20  &  21,  2013  .