Create a strategic action plan to describe the way you will follow the desired steps for a better business execution.The document will show you: "when, who, why and what phases/questions to ask and how to develop your strategic action plan". This strategic action plan will help you keep focus at all times, it is the perfect framework to guide any team to the day-to-day actions whilst supporting business growth. This presentation is designed to help: startups and small and medium size businesses. However it can be used (as a framework) by freelancers, managers and digital team leaders. Paul is and Independent #businessstrategy consultant - Freelance & Entrepreneur

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STRATEGIC ACTION
PLAN
BANG ON TARGET
Created by
Paul Alves CTH – CTH 2014-15

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Address key strategic goals
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Help measure progress over time
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Delivers practical steps & resources

Assures that your strategic objectives
are implemented
What's a strategic action plan?
Its a document that identifies all required
steps to achieve the strategic goals

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Why developing a strategic action plan?
Because it allows you to craft your company's:
Credibility
Responsibility
Awareness
Feasibility
Traceability

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When should you develop one?
After developing your:

Mission

Objectives/Goals

Strategy plan
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Implement pilot
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Revise monthly/Quarter

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What to include in your action plan ?
1. Determine who should be included.
2. Determine what processes should be included.
3. Develop action plan with key steps for all proposed
changes.
4. Explain why - organise a group planning
5. Assign team leaders for phases and priorities.
6. Release daily or/and weekly updates, keep everyone
updated.
7. Keep system track of what has been achieved what
is not, the ongoing, postpone, etc.
8. Create meetings for every new milestone - reports..
9. Celebrate each (completed) milestone.

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What are the key steps to consider?

Who will carry it out?
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By when and for how long?
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What resources are needed?
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What change or action will occur?
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How often should you communicate?

Who should communicate and what?

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Who should you consider?

Everyone directly involved in the project
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Managers - all departments
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Influential people/ Teams / Ground floor
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Directors/ Stakeholders

Different or/and linked departments

Avoid no can do attitude (negative people)

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How to make your action plan work?
To make it work the action plan should be:
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Concise

Feasible

Inspiring
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Clear with participant's names
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Complete with start and end dates
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Updated Regularly

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How and When to start?
Your action plan should be based on your Mission or
about How we work statement! Then go to identified
audience and set your priority goals.
You'll see that the process should work all together.
Following the:
Scenario Planning
It is vital if you're trying to reshape your business
future. Scenario Planning can really help business
people to make sense of what they're trying to achieve..
You can become a master at developing strategy and
really making it work!

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How to get there?
All scenario planning should bring honest assumptions
into play and accept diversity from others. This will help you
see and increase your range of options.
Bear in mind that scenario focus discussion depends on
your ultimate objective. Use OLD as a framework.
a) Objectivity: How does my product/service work in
practice? What is my major strength?
b) Learn: What can we learn about our customers? What
can we learn about the competition?
c) Develop Strategy: What other options / ways have we?
How flexible is our strategy?

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Digital Strategy – Follow @Paul_CTH