Slides from the 2nd session of the Articulation series

1. Communicating Your Personal
Brand
The Articulation Series – Part 2

2. Access the slides and resources
www.paulcopcutt.com/R
otman2016

3. Todays Objectives
• Recap Session #1
• Personal brand statement
• Communicating your personal
brand
• Online brand
• LinkedIn
• Questions

4. Rebel Voice™ Formula
PAGE 12

6. How do others describe you?
Functionally/Rationally
Emotionally

8. How do others describe you?
Page 3 & 4
• Choose three words
that you feel best
describe YOU
• Choose at least one
Emotional attribute
5 minutes

12. What are your unique skills?
Page 5
• Choose 3-5 skills that
you are best known for.
• Try to find one that is
NOT necessary to do
what you do or aspire
to do.
3 minutes

15. What are the key skills,
attributes and strengths
marketing and business design
teams are looking for when
recruiting a new member?

19. Target audience &
Impact
1. Who is the main target audience you are
looking to reach?
2. What is the impact you can have on them?
1. Fill in on Page 7 of your handout.
3 Minutes

24. PERSONAL BRAND STATEMENT

25. Biography
Step 3
Rebel Voice
Formula

26. Personal Brand Statement
Personal Brand
Statement
Profile &
Resume
Formal
Networking
Social Situations
Interviewing

27. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.

28. Manufacturing Leader
Through a combination of
enthusiasm and strong focus I
energize and align
manufacturing organizations.
This results in sustainable
acceleration of processes,
reduction in waste and growth
in profits.

29. Biography
Step 3
Rebel Voice
Formula
Personal
Brand
Statement

30. Personal Brand
Statement
1. Look at all the answers you filled in on
workbook pages 6 & 7
2. On page 9 use the template to draft your
personal brand statement.

31. Workbook PBS page
PAGE 8 & 9

32. Personal Brand
Statement
1. Look at all the answers you filled in on
workbook pages 6 & 7
2. On page 9 use the template to draft your
personal brand statement.
5 Minutes

33. Practice Your Statement
1. In pairs, practice your personal brand
statement with the person next to you.
2. The other person please provide one helpful
point of feedback. Use feedback sheets
provided to aid listening.
3. Reverse roles
5 Minutes

35. Practice 2.0
1. Tweak your personal brand statement based
on the feedback received.
2. Find someone in the room you do not know
and practice your statement. The other
person please provide one helpful point of
feedback. Use feedback sheets provided to
aid listening.
3. Reverse roles 10 Minutes

37. COMMUNICATING YOUR PERSONAL
BRAND

38. Exposure
Step 4
Rebel Voice
Formula
Communication

42. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

44. "It's always
showtime.“
—David
D'Alessandro,

45. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly
© Paul Copcutt Unlimited 2015-2016

46. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

58. TAKING ACTION

59. Legacy
Step 5
Rebel Voice
Formula
Action Plan

60. Must Have NOT Nice to Have
1. Skillset – What can you do?
2. Experience – What have you
done?
3. Reputation – What are you
known for?
4. Attitude – How do you do
it?
5. Network – Who knows
you’re doing it?

61. Action Plan
1. On page 10 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.

62. First action…..
• Professional pitch – due
October 31st

63. Workbook action plan
PAGE 10

64. Action Plan
1. On page 10 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.

65. YOUR ONLINE BRAND

70. © Paul Copcutt Unlimited 2015-2016

71. © Paul Copcutt Unlimited 2015-2016

72. © Paul Copcutt Unlimited 2015-2016

73. © Paul Copcutt Unlimited 2015-2016

78. Why You Must Communicate Your
Personal Brand on LinkedIn
© Paul Copcutt Unlimited 2015-2016

79. • First digital
impression
• Where
people check
you out
• Expand your
network
© Paul Copcutt Unlimited 2015-2016

80. • 46% of professionals do not feel confident
talking about their achievements
Why WE DON’T personally brand
on LinkedIn?

81. • 40% say difficult to describe what they do for a
living
Why WE DON’T personally brand
on LinkedIn?

82. • 53% feel like its bragging
Why WE DON’T personally brand
on LinkedIn?

83. • 52% rather talk about a colleagues
achievements than their own
Why WE DON’T personally brand
on LinkedIn?

84. • 76% agree difficult to overcome a bad first
impression
Why WE DON’T personally brand
on LinkedIn?

85. Why personally brand on LinkedIn?
It is not a case of feeling like you are bragging, it
is about being authentic and then boils down to
how interesting you are.
Personally brand your profile – then its about…
Creating,
Curating,
Connecting

86. Why personally brand on LinkedIn?
• Profiles that are 100% complete get 46% more
views than those that are not.

87. Why personally brand on LinkedIn?
• Having a profile photo increases profiles views
by up to 21x

88. Why personally brand on LinkedIn?
• Listing your skills increases views by up to 13x
and listing your top 5 relevant skills will
increase your chances of being messaged by
up to 31x

89. Why personally brand on LinkedIn?
• It takes 20 posts a month to reach 60% of your
LinkedIn audience

90. Why personally brand on LinkedIn?
• 65% of professionals agree an online
impression is as important as a face to face
one

91. Why personally brand on LinkedIn?
• 87% of recruiters want to see your personality
reflected in your profile

92. 3 MUST Do’s
• Headshot
• All Star
• Headline
© Paul Copcutt Unlimited 2015-2016

93. © Paul Copcutt Unlimited 2015-2016
Be sure your headshot
represents you and
your personal brand

94. © Paul Copcutt Unlimited 2015-2016
Get your profile to All Star status as a minimum

95. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker
© Paul Copcutt Unlimited 2015-2016
Be more than just your job title

96. 3 MISTAKES to avoid
• Invitations
• Turn Off’s
• Dr. No No
© Paul Copcutt Unlimited 2015-2016

97. © Paul Copcutt Unlimited 2015-2016
Get personal with your invitations –
don’t use generics

98. © Paul Copcutt Unlimited 2015-2016
Turn off notifications when
you are changing your profile

99. © Paul Copcutt Unlimited 2015-2016
Watch out for the fakes and spammers
7 Ways to Spot a Fake Profile – article on LinkedIn - http://bit.ly/falseprofiles

100. 3 Secrets
• SSI
• Header image
• Be
disorganized
© Paul Copcutt Unlimited 2015-2016

101. © Paul Copcutt Unlimited 2015-2016
Check out your LinkedIn SSI Score
https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi#

102. © Paul Copcutt Unlimited 2015-2016
Personally brand your header image

103. © Paul Copcutt Unlimited 2015-2016
Put your top 10 skills in the order
you want to be known for

104. ADD SOME ONLINE ACTION TO
YOUR PLAN

106. Access the slides and resources
www.paulcopcutt.com/R
otman2016

108. @paulcopcutt
paul@paulcopcutt.com
Access the slides and resources
www.paulcopcutt.com/Rotman2016
http://ca.linkedin.com/in/paulcopcutt