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Promise yourself to live your life as a
revolution and not just a process of
evolution.
    Motivation is a process that starts with a physiological
    or psychological need that activates a behavior or a
    drive that is aimed at a goal.
   “Motivation is the act of stimulating someone or
    oneself to get desired course of action, to push right
    button to get desired reactions.”
   The term motivation can be traced
    to the latin word movere, which
    means “to move”.
   It refers to the factors which move
    or activate the organism.
   We infer the presence of
    motivation when we see that
    people work towards certain goals.
Motive   Motivating   Motivation
   As Steiner states “a motive is an
    inner state that energies activates
    are moves an directs a channel
    behavior towards goal”

   According to Ferguson “The internal
    states of the organism that lead to
    the
    instigation, persistence, energy, and
    direction of behaviour”
   an act of managers
   a continuous process
   positive or negative
   goal oriented
   complex in nature
   an art
   system-oriented
   different from job satisfaction
ENERGY --------> DIRECTION -------> PERSISTENCE

   It is a process by which a person’s efforts are
    energized, directed and sustained towards attaining
    the goal.

    ◦ *Energy- A measure of intensity or drive.
    ◦ *Direction- Towards organizational goal.
    ◦ *Persistence- Exerting effort to achieve goal
1.      Motivation     starts   with    a
 need, vision, dream or desire to achieve
 the seemingly impossible. Creativity is
 associated with ideas, projects and
 goals, which can be considered a path to
 freedom.
2. Develop a love-to-learn, become involved
  with risky ventures and continually seek new
  opportunities. Success is based on learning
  what works and does not work.
   3. Developing the ability to overcome barriers and
    to bounce back from discouragement or failure.
    Achievers learn to tolerate the agony of failure.
 Positive
 Negative
 Intrinsic
 Extrinsic
1.   Set a major goal, but follow a path.

      The path has mini goals that go in many
     directions. When you learn to succeed at
     mini goals, you will be motivated to
     challenge grand goals.
2. Finish what you start.
 A half finished project is of no use to anyone.
 Quitting is a habit. Develop the habit of
 finishing self-motivated projects.
3. Socialize with others of similar interest.
 Mutual support is motivating. We will develop
 the attitudes of our five best friends. If they
 are losers, we will be a loser. If they are
 winners, we will be a winner. To be a cowboy
 we must associate with cowboys.
4. Learn how to learn.
Dependency on others for knowledge supports
 the habit of procrastination. Man has the
 ability to learn without instructors. In
 fact, when we learn the art of self-education
 we will find, if not create, opportunity to find
 success beyond our wildest dreams.
5. Harmonize natural talent with interest that motivates.
 Natural talent creates motivation.
   Motivation creates persistence
   Persistence gets the job done.
6. Increase knowledge of subjects that
 inspires.
The more we know about a subject, the more
 we want to learn about it. A self-propelled
 upward spiral develops.
7. Take risk.
 Failure and bouncing back are elements of
 motivation. Failure is a learning tool. No one
 has ever succeeded at anything worthwhile
 without a string of failures.
   If you want to make your dreams come
    true, the first thing you have to do is wake
    up.
   Monetary factors
   Non-Monetary factors
   Other factors
   Salaries or wages
   Bonus
   Incentives
   Special Incentives
   Status or job title

   Appreciation and recognition

   Delegation of authority

   Working conditions

   Job security

   Job enrichment

   Workers participation

   Good superiors
   Providing training to the employees.
   Proper job placements.
   Proper promotions and transfers.
   Proper performance feed back.
   Proper welfare facilities.
   Flexible working hours.
   Money fails to motivate people, when there is no direct
    relationship between reward and effort.

   Economic conditions of people influence the Importance of
    money.

   Money is a significant motivator at lower level of
    employees level however money may not be a significant
    factor for senior executives.

   Social attitudes towards money and wealth also decides
    the motivation to earn more and more.
 Thebest angle from which to
 approach any problem is the
 try-angle.

            - Michelangelo
Early theories      Content Theories

• Scientific         • Maslow Theory
  Management         • Herzberg
• Human Relation     • McGregor’s XY
  Theories           • ERG
                     • Equity Theory
                     • Performance
                       satisfaction Model
   Considered money to be
    the main motivator for
    workers therefore
    scientifically investigate
    how jobs are done through
    „work study‟.
    Extreme division of labour
    Payment by results
    (piecework)
    Tight management control
    Reduction in „unit costs‟
 His Philosophies of management was based on mutual
  interest between employees and employers. It has 4
  Principles
 The development of a true Science of Work
 The Scientific Selection and Progressive development
  of the workman
 The Bringing Together of the science of work and the
  scientifically selected and trained man
 The division of Work between Mangement and
  employees
   Scientific
   Harmony
   Co-operation
   Maximum Output
   Greatest efficiency and Prosperity
   Boring and repetitive jobs

   Lack of skills required leading to loss of skills in the
    workforce and also power for the workers.

   Led to low morale amongst the workforce
   Human relations theory is characterized by a shift in
    emphasis from TASK to WORKER
   Go beyond physical contributions to include
    creative, cognitive, and emotional aspects of workers
   Based on a more dyadic (two-way) conceptualization of
    communication.
   SOCIAL RELATIONSHIPS are at the heart of organizational
    behavior--effectiveness is contingent on the social well-
    being of workers
   Workers communicate
    opinions, complaints, suggestions, and feelings to increase
    satisfaction and production
   Origins (Hawthorne Studies & work of Chester Barnard)
   Human Relations School of Management - Elton Mayo
    (Harvard
   “The Hawthorne Studies
    ◦ Hawthorne Works of Western Electric Company
    ◦ 1924 - Chicago
    ◦ Research focus: Relation of quality and quantity of
      illumination to efficiency in industry
    ◦ Four Important Studies
   Illumination Study (November 1924)
    ◦ Designed to test the effect of lighting intensity on worker productivity
    ◦ Heuristic value: influence of human relations on work behavior
   Relay Assembly Test Room Study (1927-1932)
    ◦ Assembly of telephone relays (35 parts - 4 machine screws)
    ◦ Production and satisfaction increased regardless of IV manipulation
    ◦ Workers‟ increased production and satisfaction related to supervisory
      practices
    ◦ Human interrelationships are important contributing factors to worker
      productivity
    ◦ Bottom Line: Supervisory practices increase employee morale AND
      productivity
   Interviewing Program (1928-1930)
    ◦ Investigate connection between supervisory practices and employee morale
    ◦ Employees expressed their ideas and feelings (e.g., likes and dislikes)
    ◦ Process more important than actual results
   Bank Wiring Room Observation Study (November 1931 - May 1932)
    ◦ Social groups can influence production and individual work behavior
    ◦ RQ: How is social control manifested on the shop floor?
    ◦ Informal organization constrains employee behavior within formal
      organizational structure
   Not conducted with the appropriate scientific
    rigor necessary
   Subjects replaced with more “cooperative”
    participants
   WORTHLESS
   GROSS ERRORS
   INCOMPETENCE
   Life's problems wouldn't be called "hurdles" if
    there wasn't a way to get over them
                            ~Author Unknown
   Maslow Theory
   Herzberg Theory
   McGregor’s XY Theory
   ERG Theory
   Equity Theory
   Performance satisfaction Model Theory
   This theory was proposed by
    Abraham Maslow and is based on
    the assumption that people are
    motivated by a series of five
    universal needs. These needs are
    ranked, according to the order in
    which they influence human
    behavior, in hierarchical fashion

                  MOTIVATIONAL
                     FACTORS
               Motivational factors are
               directly to job content
               itself, the individuals
               performance of it , its
               responsibilities and the
               growth an recognition
               obtained from it.

    HERZBERG
   Herzberg's Two Factor Theory, also known as the
    Motivation-Hygiene Theory, was derived from a study
    designed to test the concept that people have two
    sets of needs.
    their needs as animals to avoid pain
    their needs as humans to grow psychologically
   achievement         company policy
   recognition         administrative policies
                        supervision
   work itself
                        salary
   responsibility
                        interpersonal relations
   advancement         working conditions




SATISFACTION         DISSATISFACTION
(MOTIVATION)         (HYGIENE)
McGregor’s Theory
                    • McGregor looked at the way in which
                      employers and employees traditionally
                      viewed work – The employer paid the
                      money and gave instructions, and the
                      worker did the job without asking
                      questions (THEORY X)




DOUGHLAS McGREGOR
   Douglas McGregor observed two diametrically
    opposing view points of managers about their
    employees.
   one is negative called “Theory of X”
   one is positive called “Theory of Y”
   Employees dislike work; if possible avoid the same
   Employees must be coerced, controlled or threatened
    to do the work
   Employees avoid responsibilities and seek formal
    direction
   Most employees consider security of job, most
    important of all other factors in the job and have very
    little ambition
   Employees love work as play or rest
   Employees are self directed and self controlled and
    committed to the organizational objectives
   Employees accept and seek responsibilities
   Innovative spirit is not confined to managers
    alone, some employees also possess it.
About a hundred years ago, a man looked at the
morning newspaper and to his surprise and
horror, read his name in the obituary column. The
news papers had reported the death of the wrong
person by mistake. His first response was shock. Am I
here or there? When he regained his composure, his
second thought was to find out what people had said
about him.
The obituary read, "Dynamite King Dies." And also "He
was the merchant of death." This man was the
inventor of dynamite and when he read the words
"merchant of death," he asked himself a question, "Is
this how I am going to be remembered?" He got in
touch with his feelings and decided that this was not
the way he wanted to be remembered. From that day
on, he started working toward peace. His name was
Alfred Nobel and he is remembered today by the great
Nobel Prize.
   Just as Alfred Nobel got in touch with his feelings and
    redefined his values, we should step back and do the
    same.
   What is your legacy?
   How would you like to be remembered?
   Will you be spoken well of?
   Will you be remembered with love and respect?
   Will you be missed?
   A man was traveling and stopped at an intersection. He
    asked an elderly man, "Where does this road take
    me?" The elderly person asked, "Where do you want to
    go?" The man replied, "I don't know." The elderly
    person said, "Then take any road. What difference
    does it make?"
    How true. When we don't know where we are
    going, any road will take us there.
   I am always doing that which I cannot do, in
    order that I may learn how to do it.
   Clayton Alderfer reworked
    Maslow's Need Hierarchy to
    align it more closely with
    empirical research.
    Alderfer's theory is called
    the ERG theory --
    Existence, Relatedness, and
    Growth.
   Existence refers to our concern with basic material
    existence requirements; what Maslow called physiological
    and safety needs.
   Relatedness refers to the desire we have for maintaining
    interpersonal relationships; similar to Maslow's social/love
    need, and the external component of his esteem need.
   Growth refers to an intrinsic desire for personal
    development; the intrinsic component of Maslow's esteem
    need, and self-actualization
   Alderfer also deals with frustration-regression &
    satisfaction-progression. That is, if a higher-order need is
    frustrated, an individual then seeks to increase the
    satisfaction of a lower-order need.
LEVEL OF      DEFINITION                    PROPERTIES
NEEDS
              Impel a person to make        Satisfied through using
Growth        creative or productive        capabilities in engaging
              effects on himself and his    problems; creates a greater
                                            sense of wholeness and
              environment
                                            fullness as a human being



              Involve relationships with    Satisfied by mutually sharing
Relatedness   significant others            thoughts and feelings;
                                            acceptance, confirmation,
                                            under- standing, and influence
                                            are elements


              Includes all of the various   When divided among people
Existence     forms of material and         one person's gain is another's
              psychological desires         loss if resources are limited
   This theory of motivation centres around the principle
    of balance or equity.
    According to this theory level of motivation in an
    individual is related to his or her perception of equity
    and farness practiced by management.
    Greater the fairness perceived higher the motivation
    and vice versa.
Person’s output > Other’s output = Overpaid inequity
Person’s Input    Other’s input

Person’s output < Other’s output = Underpaid inequity
Person’s input    Other’s input

Person’s output = Other’s output   =   Equity
Person’s input    Other’s input
   Job Satisfaction is the amount of pleasure or
    contentment associated with a job.
   If you kike your job intensely, you will experience high
    job satisfaction
   If you dislike, you will experience job dissatisfaction
   Higher efficiency
   Reduce absenteeism.
   Reduces employee turn over.
   Improves a corporate image.
   Good relations.
   Improved morale.
   Reduced wastages and breakages.
   Reduced accidents.
   Facilitates initiative and innovation.
   The manager of A.B.C.Ltd. Realised that the level of
    moral and motivation of their employees was very
    low and there was dissatisfaction among the
    employees. Labour productivity was also found to be
    very low. After investigating the causes of
    dissatisfaction, the managers decided that if
    employees were to be motivated, there was a need
    to establish and maintain good interpersonal
    relation, over and above good salary, job security,
    proper working conditions and supervision
So they put in sincere efforts to improve all these factors
    during one year. Yet, surprisingly, they came to know that
    in spite of reduction in the degree of dissatisfaction, the
    level of morale and motivation was low and there was no
    significant increase in their productivity. Therefore, the
    managers are worried.
   What managerial problem is involved in the above case?
    Suggest solution and make argument to justify your
    answer

              “ WE RECOVERED FROM DISASTER”

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Motivation

  • 1.
  • 2. Promise yourself to live your life as a revolution and not just a process of evolution.
  • 3. Motivation is a process that starts with a physiological or psychological need that activates a behavior or a drive that is aimed at a goal.  “Motivation is the act of stimulating someone or oneself to get desired course of action, to push right button to get desired reactions.”
  • 4. The term motivation can be traced to the latin word movere, which means “to move”.  It refers to the factors which move or activate the organism.  We infer the presence of motivation when we see that people work towards certain goals.
  • 5. Motive Motivating Motivation
  • 6. As Steiner states “a motive is an inner state that energies activates are moves an directs a channel behavior towards goal”  According to Ferguson “The internal states of the organism that lead to the instigation, persistence, energy, and direction of behaviour”
  • 7. an act of managers  a continuous process  positive or negative  goal oriented  complex in nature  an art  system-oriented  different from job satisfaction
  • 8. ENERGY --------> DIRECTION -------> PERSISTENCE  It is a process by which a person’s efforts are energized, directed and sustained towards attaining the goal. ◦ *Energy- A measure of intensity or drive. ◦ *Direction- Towards organizational goal. ◦ *Persistence- Exerting effort to achieve goal
  • 9.
  • 10.
  • 11. 1. Motivation starts with a need, vision, dream or desire to achieve the seemingly impossible. Creativity is associated with ideas, projects and goals, which can be considered a path to freedom.
  • 12. 2. Develop a love-to-learn, become involved with risky ventures and continually seek new opportunities. Success is based on learning what works and does not work.
  • 13. 3. Developing the ability to overcome barriers and to bounce back from discouragement or failure. Achievers learn to tolerate the agony of failure.
  • 14.
  • 15.
  • 16.  Positive  Negative  Intrinsic  Extrinsic
  • 17. 1. Set a major goal, but follow a path. The path has mini goals that go in many directions. When you learn to succeed at mini goals, you will be motivated to challenge grand goals.
  • 18. 2. Finish what you start. A half finished project is of no use to anyone. Quitting is a habit. Develop the habit of finishing self-motivated projects.
  • 19. 3. Socialize with others of similar interest. Mutual support is motivating. We will develop the attitudes of our five best friends. If they are losers, we will be a loser. If they are winners, we will be a winner. To be a cowboy we must associate with cowboys.
  • 20. 4. Learn how to learn. Dependency on others for knowledge supports the habit of procrastination. Man has the ability to learn without instructors. In fact, when we learn the art of self-education we will find, if not create, opportunity to find success beyond our wildest dreams.
  • 21. 5. Harmonize natural talent with interest that motivates. Natural talent creates motivation. Motivation creates persistence Persistence gets the job done.
  • 22. 6. Increase knowledge of subjects that inspires. The more we know about a subject, the more we want to learn about it. A self-propelled upward spiral develops.
  • 23. 7. Take risk. Failure and bouncing back are elements of motivation. Failure is a learning tool. No one has ever succeeded at anything worthwhile without a string of failures.
  • 24. If you want to make your dreams come true, the first thing you have to do is wake up.
  • 25. Monetary factors  Non-Monetary factors  Other factors
  • 26. Salaries or wages  Bonus  Incentives  Special Incentives
  • 27. Status or job title  Appreciation and recognition  Delegation of authority  Working conditions  Job security  Job enrichment  Workers participation  Good superiors
  • 28. Providing training to the employees.  Proper job placements.  Proper promotions and transfers.  Proper performance feed back.  Proper welfare facilities.  Flexible working hours.
  • 29. Money fails to motivate people, when there is no direct relationship between reward and effort.  Economic conditions of people influence the Importance of money.  Money is a significant motivator at lower level of employees level however money may not be a significant factor for senior executives.  Social attitudes towards money and wealth also decides the motivation to earn more and more.
  • 30.  Thebest angle from which to approach any problem is the try-angle. - Michelangelo
  • 31. Early theories Content Theories • Scientific • Maslow Theory Management • Herzberg • Human Relation • McGregor’s XY Theories • ERG • Equity Theory • Performance satisfaction Model
  • 32. Considered money to be the main motivator for workers therefore scientifically investigate how jobs are done through „work study‟.  Extreme division of labour  Payment by results (piecework)  Tight management control  Reduction in „unit costs‟
  • 33.  His Philosophies of management was based on mutual interest between employees and employers. It has 4 Principles  The development of a true Science of Work  The Scientific Selection and Progressive development of the workman  The Bringing Together of the science of work and the scientifically selected and trained man  The division of Work between Mangement and employees
  • 34. Scientific  Harmony  Co-operation  Maximum Output  Greatest efficiency and Prosperity
  • 35. Boring and repetitive jobs  Lack of skills required leading to loss of skills in the workforce and also power for the workers.  Led to low morale amongst the workforce
  • 36. Human relations theory is characterized by a shift in emphasis from TASK to WORKER  Go beyond physical contributions to include creative, cognitive, and emotional aspects of workers  Based on a more dyadic (two-way) conceptualization of communication.  SOCIAL RELATIONSHIPS are at the heart of organizational behavior--effectiveness is contingent on the social well- being of workers  Workers communicate opinions, complaints, suggestions, and feelings to increase satisfaction and production  Origins (Hawthorne Studies & work of Chester Barnard)  Human Relations School of Management - Elton Mayo (Harvard
  • 37. “The Hawthorne Studies ◦ Hawthorne Works of Western Electric Company ◦ 1924 - Chicago ◦ Research focus: Relation of quality and quantity of illumination to efficiency in industry ◦ Four Important Studies
  • 38. Illumination Study (November 1924) ◦ Designed to test the effect of lighting intensity on worker productivity ◦ Heuristic value: influence of human relations on work behavior  Relay Assembly Test Room Study (1927-1932) ◦ Assembly of telephone relays (35 parts - 4 machine screws) ◦ Production and satisfaction increased regardless of IV manipulation ◦ Workers‟ increased production and satisfaction related to supervisory practices ◦ Human interrelationships are important contributing factors to worker productivity ◦ Bottom Line: Supervisory practices increase employee morale AND productivity  Interviewing Program (1928-1930) ◦ Investigate connection between supervisory practices and employee morale ◦ Employees expressed their ideas and feelings (e.g., likes and dislikes) ◦ Process more important than actual results  Bank Wiring Room Observation Study (November 1931 - May 1932) ◦ Social groups can influence production and individual work behavior ◦ RQ: How is social control manifested on the shop floor? ◦ Informal organization constrains employee behavior within formal organizational structure
  • 39. Not conducted with the appropriate scientific rigor necessary  Subjects replaced with more “cooperative” participants  WORTHLESS  GROSS ERRORS  INCOMPETENCE
  • 40. Life's problems wouldn't be called "hurdles" if there wasn't a way to get over them ~Author Unknown
  • 41. Maslow Theory  Herzberg Theory  McGregor’s XY Theory  ERG Theory  Equity Theory  Performance satisfaction Model Theory
  • 42. This theory was proposed by Abraham Maslow and is based on the assumption that people are motivated by a series of five universal needs. These needs are ranked, according to the order in which they influence human behavior, in hierarchical fashion
  • 43.
  • 44. MOTIVATIONAL FACTORS Motivational factors are directly to job content itself, the individuals performance of it , its responsibilities and the growth an recognition obtained from it. HERZBERG
  • 45. Herzberg's Two Factor Theory, also known as the Motivation-Hygiene Theory, was derived from a study designed to test the concept that people have two sets of needs.  their needs as animals to avoid pain  their needs as humans to grow psychologically
  • 46. achievement  company policy  recognition  administrative policies  supervision  work itself  salary  responsibility  interpersonal relations  advancement  working conditions SATISFACTION DISSATISFACTION (MOTIVATION) (HYGIENE)
  • 47.
  • 48. McGregor’s Theory • McGregor looked at the way in which employers and employees traditionally viewed work – The employer paid the money and gave instructions, and the worker did the job without asking questions (THEORY X) DOUGHLAS McGREGOR
  • 49. Douglas McGregor observed two diametrically opposing view points of managers about their employees.  one is negative called “Theory of X”  one is positive called “Theory of Y”
  • 50. Employees dislike work; if possible avoid the same  Employees must be coerced, controlled or threatened to do the work  Employees avoid responsibilities and seek formal direction  Most employees consider security of job, most important of all other factors in the job and have very little ambition
  • 51. Employees love work as play or rest  Employees are self directed and self controlled and committed to the organizational objectives  Employees accept and seek responsibilities  Innovative spirit is not confined to managers alone, some employees also possess it.
  • 52.
  • 53. About a hundred years ago, a man looked at the morning newspaper and to his surprise and horror, read his name in the obituary column. The news papers had reported the death of the wrong person by mistake. His first response was shock. Am I here or there? When he regained his composure, his second thought was to find out what people had said about him.
  • 54. The obituary read, "Dynamite King Dies." And also "He was the merchant of death." This man was the inventor of dynamite and when he read the words "merchant of death," he asked himself a question, "Is this how I am going to be remembered?" He got in touch with his feelings and decided that this was not the way he wanted to be remembered. From that day on, he started working toward peace. His name was Alfred Nobel and he is remembered today by the great Nobel Prize.
  • 55. Just as Alfred Nobel got in touch with his feelings and redefined his values, we should step back and do the same.  What is your legacy?  How would you like to be remembered?  Will you be spoken well of?  Will you be remembered with love and respect?  Will you be missed?
  • 56. A man was traveling and stopped at an intersection. He asked an elderly man, "Where does this road take me?" The elderly person asked, "Where do you want to go?" The man replied, "I don't know." The elderly person said, "Then take any road. What difference does it make?" How true. When we don't know where we are going, any road will take us there.
  • 57. I am always doing that which I cannot do, in order that I may learn how to do it.
  • 58. Clayton Alderfer reworked Maslow's Need Hierarchy to align it more closely with empirical research.  Alderfer's theory is called the ERG theory -- Existence, Relatedness, and Growth.
  • 59. Existence refers to our concern with basic material existence requirements; what Maslow called physiological and safety needs.  Relatedness refers to the desire we have for maintaining interpersonal relationships; similar to Maslow's social/love need, and the external component of his esteem need.  Growth refers to an intrinsic desire for personal development; the intrinsic component of Maslow's esteem need, and self-actualization  Alderfer also deals with frustration-regression & satisfaction-progression. That is, if a higher-order need is frustrated, an individual then seeks to increase the satisfaction of a lower-order need.
  • 60.
  • 61. LEVEL OF DEFINITION PROPERTIES NEEDS Impel a person to make Satisfied through using Growth creative or productive capabilities in engaging effects on himself and his problems; creates a greater sense of wholeness and environment fullness as a human being Involve relationships with Satisfied by mutually sharing Relatedness significant others thoughts and feelings; acceptance, confirmation, under- standing, and influence are elements Includes all of the various When divided among people Existence forms of material and one person's gain is another's psychological desires loss if resources are limited
  • 62. This theory of motivation centres around the principle of balance or equity.  According to this theory level of motivation in an individual is related to his or her perception of equity and farness practiced by management.  Greater the fairness perceived higher the motivation and vice versa.
  • 63.
  • 64.
  • 65. Person’s output > Other’s output = Overpaid inequity Person’s Input Other’s input Person’s output < Other’s output = Underpaid inequity Person’s input Other’s input Person’s output = Other’s output = Equity Person’s input Other’s input
  • 66. Job Satisfaction is the amount of pleasure or contentment associated with a job.  If you kike your job intensely, you will experience high job satisfaction  If you dislike, you will experience job dissatisfaction
  • 67.
  • 68.
  • 69. Higher efficiency  Reduce absenteeism.  Reduces employee turn over.  Improves a corporate image.  Good relations.  Improved morale.  Reduced wastages and breakages.  Reduced accidents.  Facilitates initiative and innovation.
  • 70. The manager of A.B.C.Ltd. Realised that the level of moral and motivation of their employees was very low and there was dissatisfaction among the employees. Labour productivity was also found to be very low. After investigating the causes of dissatisfaction, the managers decided that if employees were to be motivated, there was a need to establish and maintain good interpersonal relation, over and above good salary, job security, proper working conditions and supervision
  • 71. So they put in sincere efforts to improve all these factors during one year. Yet, surprisingly, they came to know that in spite of reduction in the degree of dissatisfaction, the level of morale and motivation was low and there was no significant increase in their productivity. Therefore, the managers are worried.  What managerial problem is involved in the above case? Suggest solution and make argument to justify your answer “ WE RECOVERED FROM DISASTER”

Notes de l'éditeur

  1. Taylor
  2. HERZBERG
  3. DOUGHLAS Mc GREGOR