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Digital Is Dead
- 1. @folkwithpurpose Questions? Insights? Witty Heckles? Tweet @KiwiSheehy ePlot ickens Digital Storytelling Effective Retailing & Engagement in the Omnichannel World
- 2. I’m Paul, I likebright trousers. I’m Paul Sheehy. I like bright trousers, and telling stories.
- 3. Part 1. Digital Is Dead Part 2. Enabling Great Experiences Part 3. The Future
- 11. The ultimate strategy allows consumers to use a host of platforms interchangeably for shopping, ordering, purchasing, pickup, delivery and returns.
- 12. Dubai’s home of luxury fashion launched a responsive Magento eCommerce site for a shopping seamless experience across platforms… Featuring customizable shoppable magazine, ‘Notes’
- 14. In a crowded marketplace, it’s also vital to craft an authentic retail experience both on and offline. Technology is the vehicle to deliver stories.
- 15. Burberry’s omnichannel offering is seamlessly integrated, delivering a rich shopping experience with LED screens, films, fashion shows, music, storytelling, education, and more...
- 16. with LED screens, films, fashion shows, music, storytelling, education, and more...
- 18. Including their most recent retail accomplishment Live shop the catwalk @ London Fashion Week
- 19. While they don’t have a physical store, the vast multi-brand retailer stepped into the physical realm in February with a shoppable magazine
- 20. For brands with purpose, creating an authentic retail experience is as much about crafting meaningful connections with consumers as selling products.
- 21. Which is why Everything a brand does must connect with people in a way that is more than just linear.
- 22. 5 Things You Can Do To Craft Meaningful Connections Inspire Make space for ‘Froth’ Reward Learn Adapt
- 23. 5 Things You Can Do To Craft Meaningful Connections 1. Inspire Inspiration must come first, whether through our eye- opening content, captivating film, sensory marketing or feel.
- 24. 5 Things You Can Do To Craft Meaningful Connections 2. Make space for ‘froth’ Make the most of the buzz and empower consumers by giving them the space to make noise about you.
- 25. Fun Fact Chanel is the most #tagged fashion brand on Instagram even though the brand doesn’t have an official account - L2 Think Tank Froth will happen with or without your help. It’s up to you to make the most of it commercially.
- 26. 5 Things You Can Do To Craft Meaningful Connections 3. Reward A way to create deeper connections with your all- powerful tribe voice and encourage further contribution from your consumers is to reward them for their efforts… Hi Fleurie, Thanks for sharing a photo of your purchase from SIVVI on Twitter yesterday! As you had 547 ‘highly engaged’ followers at the time of your Tweet, we’d like to offer you: 25% off of your next purchase over at sivvi.com Have a nice day, Love SIVVI
- 27. 5 Things You Can Do To Craft Meaningful Connections 4. Learn The world is made of stories, not atoms, and we can gather data from these stories to help improve the experience we offer. With the appropriate analytics we can keep up with what’s going on in our brand universe.
- 28. 5 Things You Can Do To Craft Meaningful Connections 5. Adapt Observe closely how they interact with the technology you provide them, so that you can constantly evolve and improve your offering to make it: - Quicker - Easier - More relevant
- 29. The Future
- 30. Globalisation The Internet and evolution of technology has essentially integrated the entire world.
- 31. Globalisation
- 32. Globalisation That’s been HSBC’s mantra for 14 years…
- 33. The Future: Transformation There’s no denying we're heading into a transformative do-or-die era of retail that demands more of brands…
- 34. 1. We lose customers until our final campaign barely registers and our business dies. OR 2. We bring heart into our business. The Future: Transformation
- 36. HSBC A business with a distinctive mantra, HSBC is once again seen to be embracing the future of business transformation before any of its banking competitors…
- 37. Finisterre A brand with purpose, Finisterre is sculpting the cold water surfing industry. We took Finisterre to Magento Enterprise to help them make the most of their dedicated social activities, beautiful film and photography.
- 38. A Purposeful Campaign Just imagine a world where brands ‘gave back’ in a way that helped to promote their own values and mission too? For a FREE copy of Rio Breaks email: paul@wearefolk.com Or Tweet @KiwiSheehy
- 39. Summary - Digital is dead. Everything is digital. The faster and more connected the world gets the more consumers will demand authentic connection. Brands who tell stories with purpose and connect will thrive. Create content to create meaningful experiences. Storytelling is the vehicle for experience. Be prepared for transformation. Bring some heart into your business. ePlot ickens Digital Storytelling
- 40. Competition To WIN a day-long Why Workshop with Folk for you and your team, and get to the heart of your brand again Simply Tweet us your experience of today’s session to: @folkwithpurpose
- 41. Tweet me @KiwiSheehy | Tweet us @folkwithpurpose Email us hello@wearefolk.com | Call us 01202 289 000 ePlot ickens Digital StorytellingThat’s all folks! Thank you
Notes de l'éditeur
- Which means we must provide commerce that goes where the people go, and not the other way around…
- An omnichannel experience means more than an operating an eCommerce site in tandem with a bricks and mortar store.
- An omnichannel experience means more than an operating an eCommerce site in tandem with a bricks and mortar store.
- By telling stories andallowing personal connections made with the products to come back into the experience.
- 1. InspireInspiration must come first, whether through our eye-opening content, captivating film, sensory marketing or feel.The advantage of bricks and mortar stores are the touchable, livable nature of the experience that is so addictive.To create true connections, and eventually nurture a love affair with a brand, consumers must experience desire or excitement of some kind.
- 2. Make space for ‘froth’Once you’ve crafted an addictive physical and digital retail experience, it’s time to make the most of the buzz and empower consumers by giving them the space to make noise about you.Note: Olapic reports that brands engaging with consumers through consumer-generated photo sharing have seen up to 3x increase in conversion.
- 3. RewardA further way to connect with your all-powerful tribe voice and encourage further contribution from consumers is to reward them for their efforts.This can be anything from a discount on your products for each photo they share, or a piece of branded personalisation made sharable, like Burberry’s #MadeForcampaign….
- GET YOUR ANALYTICS RIGHT!OUR RUNWAY DID AND CACHED IN BIG TIME:https://www.renttherunway.com/ourrunwayData has always been an invaluable asset to Rent the Runway, as its analytics team uses it to make decisions on everything from marketing to operations and inventory buys.Early on, RTR's data illustrated that 25% of its customers were adding an accessory to their designer dress orders, so RTR jumped on the trend.Strong data has proven to be essential in monitoring customer trends, and capitalizing on new opportunities for revenue growth. Our Runway, the startup's search engine of UGC photos, was launched in part because women who had viewed photos of dresses on real women were 200% more likely to rent than those who have viewed a dress on a model.
- http://www.express.co.uk/life-style/style/466565/Westfield-and-Snap-Fashion-app-editme-to-change-the-way-we-shop-online-and-in-store5. AdaptListen to what your tribe has to say about your brand experience and observe closely how they interact with the technology you provide them, so that you can constantly evolve and improve your offering.“It’s not that we don’t want change, it’s that we’re fed-up of it not happening.”– Jason Clark, TED
- By telling stories andallowing personal connections made with the products to come back into the experience.
- By telling stories andallowing personal connections made with the products to come back into the experience.
- By telling stories andallowing personal connections made with the products to come back into the experience.
- By telling stories andallowing personal connections made with the products to come back into the experience.