3. The BCG MATRIX
The BCG matrix is invented by the
Boston Consulting Group
Allow to classify and evaluate
products and services of a
business
Balance the activities of a company among :
- Products which make profits
- Products who ensure growth
- Products which constitute the future
- Products who are its heritage
6. The SWOT ANALYSIS
Straightforward model that assesses
what an organization can and cannot
do as well its potential opportunities
Internal
External
7. The SWOT ANALYSIS
- Trusted encryption
security
- Software favoured by
the Corporate and
Federal Sectors
- Patents
- Inability to market the
brand
- Failed to supply a
marketable phone
- Growth of Tablet and
Smartphone markets
- Licensing its BB10
platform to other
manufacturers
- Rapid technological
change
- Samsung and Apple
- Negative publicity