1. Discover the power of
Crowd Sourcing

2. What is crowdsourcing?
Crowd Outsourcing
Crowdsourcing is an invitation to all people in the
crowd to create, discuss, refine and rank meaningful
ideas or tasks or contributions via the web.
The crowd is essentially external to the organization.

3. Crowdsourcing isn’t about gathering a flock…

4. … it’s about leveraging a group of uniquely talented individuals
• In reality there is no crowd doing the work, rather a variety of individuals taking on the work at
will. Most of them are willing to risk their time and effort for little or no return
• The term “crowdsourcing” was coined by Jeff Howe of Wired magazine in 2006, has emerged and
evolved into the internet landscape
4

5. Have you notice the power of crowd lately?
Managed an entire Customer An OS that is created and
support of a Mobile company constantly updated by the
Written entire books crowd
and suspense
thrillers
Play Chess against a
world Champion
Classified the entire Universe

6. Have you noticed the power of crowd lately?
Run an entire Online Business Solve Puzzles of Science Help Discover and Understand
where buyers are also designers and help unfold mysteries Bio Mapping / Emotion
of product of Cellular biology Mapping of people
An entire Multilingual Internet
Encyclopedia
Contribute to running a
investment portfolio of a mutual
fund
And many more examples
around us

7. Successful corporate crowdsourcing
initiatives

8. Fiat Mio - create a car
Gather ideas from public for a new concept car.

9. Open Innovation Sara Lee - open innovation portal
of Sara Lee
Creates open network that links broad bases of knowledge to better serve
consumer and customer needs.

10. My Startbucks Idea - shaping the future of Starbucks
A Website to share, vote, discuss ideas and see them in action.

11. Crowdsourcing 101

12. The Crowdsourcing Landscape

13. Who can use crowdsourcing?
Established
Startups Groups
Corporate
Non Profit
Governments Individuals
organizations
And just about any organization
that needs resources
engagement and ideas…

14. When to use Crowd sourcing?
When you need work force to
When you need Knowledge & When you need Money/
complete tasks or organize
Information funding support
things
Collective Knowledge Crowd Funding Crowd labour
When you want to choose
When you need to generate
the best work (Creative's and When you need Opinions
innovative ideas
content)
Crowd creativity Crowd Reviews Open-innovation
When you want to create When you need support for
something together your cause
Co - Creation Civic Engagement
• The crowds either create or contribute or help decide /aid decision making
• “We” are better than “Me” and “We” are smarter than “Me”

15. Why should an organization look at
crowdsourcing?
Business Marketing
Reduces cost Good word of mouth
Reduces go to market time Brand equity & reputation
Easy access to Resources Pipelines of prospects & referrals
Increased Efficiency More website traffic
De- centralization of tasks More audience engagement
Crowdsourcing
Innovation Human
Creating stakeholders
More Thinking heads – More ideas “You are Listening”
Fresher perspective “Responsive Organization”
Talent access Community & belongingness
Co creating value – open ideas
• The four sides of crowdsourcing benefits are intrinsic to the value driven by crowd

16. The Building Blocks of
Crowdsourcing
Understanding the Crowd and what
brings them together

17. The Building blocks of crowd
Who are these people?
How What
Is it being done? Is being accomplished?
Why
Do the crowd come together?

18. Who are the people in the crowd?
• Common Belief: The crowd is dispersed, has a short attention span and is full of
specialists
• The connectors spread the word, The salesman pursue to participate and the Mavens
provide that “Special” value
• More often than not they are your existing , prospective customers or influencers

19. Why do they come together?
Rewards Recognition Connections Money
Autonomy Collective
No Hierarchy Belongingness
Learning
• Money is not necessarily the motivation all the time, its usually the love ,
Glory and recognition most of the times

20. How does crowdsourcing work?
Tasks/Contribution Independent Dependent
Collection Collaboration
Create
•Contest
Group Decisions
Individual Decisions • Voting
Decide •Markets • Consensus
•Social networks • Averaging
• Tasks and individual contribution are the key genomes

21. The Linux Example
Linux
Tasks/Contribut
What Who Why How
ion
Money
New Software
Create modules
Crowd Recognition Collaboration
Belongingness
Which modules Linus
Recognition
Decide warrant inclusion in Travolds &
Belongingness
Hierarchy
next release associates

22. The Wikipedia Example
Tasks/
Contribution
Linux
What Who Why How
New version of Recognition
Create article
Crowd
Belongingness
Collaboration
Edit Existing
Wikipedia Whether to keep
Articles Recognition
Decide current version Crowd
Belongingness
Consensus
Recognition
Create New article Crowd
Belongingness
Collection
Decide What Whether to delete Recognition
Decide (preliminary)
Crowd
Belongingness
Voting
Wikipedia
articles to
include Whether to delete Administra Recognition
• aaaa Decide (final) tor Belongingness
Hierarchy

23. How to use crowdsourcing?
Crowd sourcing process
Do & Don’t’s

24. Steps involved in Crowdsourcing
Broadcast Reward the
The Crowd &
Identify the the problem/ The Crowd Winning Organization
Company
Problem/ needs online- Submits contributors / & Community
review the Solution profit
Need Right solutions
solutions providers
platform
• Six easy steps to initiate crowdsourcing
• However its not all that easy…
• Purpose & Intent – the key initiators of a process

25. Identifying the need
Manufacturing Start ups IT
• Raise Funds • Testing of solutions
• Co create new products • Co Create new ideas
• Product Design
•Customer support •Manage existing projects
• New Product ideas
• Market research •Micro tasks
• Market Research
•General Tasks •Create Process documentation
•Product roll out decision
•Content (blogs, videos, photos) •Customer support
•Determine pricing
• Determine pricing • Generate leads
•Streamline processes
• Communication, •Market Products globally
Designs & Marketing
Non Profit R&D organization Services organization
• Particiation in R&D initiative • Crowdsource Content
• Raise funds
•Data gathering • Crowdsource Tasks
• Generate volunteers
•Tasks & microtasks •Crowdsource tasks • Generate Content
• Co create ideas •Digitize docs
• Customer support
• Collect news & information
•News & Information
• Determine pricing

26. Critical Success factors
Platform
Mavens & Stickiness
Salesmen Factor
Motive Environment
Purpose Alignment context
Crowd Sourcing
Success
• The purpose: Should be global and more open – try not to establish brand or company purpose
• The Platform: Should be transparent and involving the audience in the entire process.
• The Mavens & Salesmen: Provide the thrust to achieve critical mass
• Stickiness factor: Makes the crowd come back again & again
• Environment: The general mood of the crowd – Stressed, available or transactional…

27. Dos and Don'ts in Corporate and Organizational Foresight
Do’s Don’ts
Patience: Crowd sourcing is a long Free: Don’t Assume that
term initiatives – Patience & crowdsourcing is free
Perseverance pays Customer: Don’t assume that all
Community: Nurture and support the crowdsourcing audience is prospect /
communities created through customer
crowdsourcing Brand: Crowdsourcing as a brand
Identify: The Mavens, salesmen & initiative
connectors in the crowd to customize Customers: Don’t treat your
communication engagements customers as just customers
Transparency: Ensure complete Control: Don’t try to control the
transparency of the process outcomes of the process – especially
in crowd decision making
Larger Purpose: The purpose should Implementation: Don’t assume that
be larger than marketing & sales all crowdsourcing ideas are good and
Long term strategy: Use implementable
crowdsourcing as a strategic platform

28. Lets start crowdsourcing
Flickr: LucLeqay 28

29. Thank you