Empowering Farmers through Improved Decision Making Technology

1. REPLACING CHEMISTRY WITH PHYSICS
Persistence Data Mining, Inc.
TerraSmart™ Solution

2. MISSION AND VISION
Persistence Data Mining serves the agricultural
industry by advancing precision soil nutrient mapping
technology to support proactive and efficient fertilizer
use.
Our vision is to support fertilizer
efficiency to help farmers increase
crop yields, optimize input costs,
and protect the environment.

3. GLOBAL PROBLEM
We live on a planet of 7 billion people that is projected
to have more than 2 billion more mouths to feed by
2050.
Growers today need access to real-time information
with square meter resolution to understand farm
profitability.
We need to get more food from every acre while
protecting the environment.

4. THE PROBLEM OUR GROWERS FACE
This is a very challenging time for farmers and
ranchers as commodity prices continue to be
weak.
Cash market prices that just a few years ago
might have offered a small profit will not cover
the cost of production today.
It seems as if we have entered the perfect storm
of low commodity prices and high input cost
and the survival mode has kicked in.

5. Current soil sampling is done by
taking a single sample per 4 acres.
Imprecise chemical soil analysis,
produces an inaccurate map, making
input decisions very difficult.
FARMERS PROBLEM: SOIL SAMPLING
CONVENTIONAL MAPPING
1 Acre of land = 1 football field 1 Sample = limited data map
$5.1 B
Spent on Precision
Agriculture

6. Hyper Spectral soil analysis, utilizes a
sensor to quickly record multiple soil
readings, directly to a field computer.
The more precise Hyper Spectral soil
data, greatly improves input
decisions.
OUR SOLUTION: HYPERSPECTRAL TECHNOLOGY
Multiple samples per acre More detailed input map
PRECISION MAPPING

7. WHAT IS THE TERRASMART™ PROCESS?
COLLECT: A field device designed for
hyperspectral soil analysis gathers soil
data at 10 points per acre
CONNECT: A network connector that feeds
data from the sensor in real-time
ANALYZE: A proprietary algorithm engine
combines millions of data points from the
field and external sources to derive results

8. FASTER RESULTS
Laboratory chemical analysis
is time consuming and
requires transporting samples
to a lab.
Hyperspectral soil analysis is done in
near-real-time, on site. Results are
uploaded to the cloud and available the
same day.

9. Actionable Real Time Information
1
Less Expensive and Faster2
Automation of Existing, Labor-Intensive Process
3
COMPETITIVE ADVANTAGE
More Precise per Acre4

10. TARGET INITIAL CUSTOMERS
Testing
Partners Labs
Agronomic
Service
Providers

11. DEVELOPMENT STRATEGY
UNIVERSITIES
Communicate progress of
technology to Agriculture
focused Universities.
Coordinate research
collaborations with
existing PDMI team
members associated
with the University of
Nebraska and
Iowa State University
Publish white paper
through University
research collaboration.
CORPORATE FARMS
Partner with corporate
farms to leverage
fields during grid soil
sampling season.
Communicate technology
progress thorough data
comparison
Encourage technology
adoption.
SOIL LABORATORIES
Partner with commercial
soil laboratories to
leverage soil sample
libraries and existing soil
nutrient image data.
Improve sensor machine
learning and refine
algorithms.
Encourage technology
adoption.
PUBLIC AGENCIES
Partner with public
agencies to leverage soil
sample libraries and
existing soil nutrient
image data.
Improve sensor machine
learning and refine
algorithms.
Encourage technology
adoption.

12. DEPLOYMENT STRATEGY

13. USE OF FUNDS

14. FINANCIAL PROJECTION
To effectively service the millions of
acres available in the US, we will
initially target agronomic service
providers who will utilize our
technology to benefit their
customers and gain user adoption.

15. ENVIRONMENTAL STEWARDSHIP
CLEAN WATER ACT 2018 NUTRIENT CRITERIA
We support good environmental
stewardship of our waterways
by helping farmers place precise
soil nutrients only where and
when they are needed most.
Source

16. INTERNATIONAL IMPLICATIONS
Small farmers in Asia and Africa do not have access
to modern agronomic nutrient management.
Building networks of soil labs is not feasible.
Our technology can be implemented seamlessly
from the cloud.
More people have cell phones than toilets in
many of these areas.
This has the potential to increase sustainable
production moving hundreds of millions people
out of poverty.

17. OUR TEAM
Brian Zamudio – Director and CEO
Brian has extensive experience as a
founder in fundraising, natural resources,
technology funding and development,
joint ventures, debt, equity financing and
financial brokerage. He was a co-founder
of Nery’s Cheese, Nery’s Logistics, US
Tobacco, Vidbox, and Tonogold
Resources.
Henry Bonner – Director and CFO
Henry brings a broad experience gained
from investing in, managing and advising
finance and technology companies for GE
Capital and MetLife.
EXECUTIVE TEAM
Penelope Nagel – COO-President
Penelope is a 9th generation Farmer and brings
extensive experience with asset management,
project management, funding and consumer finance
with leading global financial institutions such as
HSBC and Santander.
Chris Todter – CTO
Chris has over 30 years’ experience providing
consulting and engineering contract services in a
very wide variety of engineering, electronics,
optical, naval architecture, developing
hydrodynamics, aerodynamics, software, strategy
and management positions. Chris holds 11 patents.

18. OUR TEAM
Robert Latko – Director of Programming
Robert graduated USC in 1996, with a Masters
in Entrepreneurship & Finance and holds a
Computer Science Bachelors.. He has been
programming since the early 80’s; currently
working in Erlang.
Kim Fleming, PhD – Lead Agronomist
Kim has more than 20 years of experience in
Precision Agriculture, Farming and Agronomy.
He led Precision Ag research efforts at Colorado
State University and the University of Nebraska.
Warren Clark – Marketing Director
AgMarketing communications consulting services
ACT, AAEA, NAMA, FFA, LPC, FFA Alumni, Iowa
State, agriculture, farm Specialties: agricultural e-
database development, marketing & management
TECHNICAL TEAM

19. DEVELOPMENT PARTNERS

20. CONTACT US
OFFICE: 9404 Genesee Ave. Suite 340 La Jolla, CA 92037
EMAIL: info@persistencedata.com
PHONE: 858-454-1062
www.persistencedatamining.com
We look forward to sharing our technology with you.
PERSISTENCE DATA MINING