A presentation given in the Course SocialMedia Technologies at The Royal University of Technology, atum 2011

1. ocial Media
to S
d att itudes the subject: E-learnin
nges an On g
‣C halle Attitudes Campus
Online : Inline : Intime
Distance ne
nli
Approaches O
Dep. MediaTechnology
The Royal Institute Dep. Media & Design
Of Technology
University West
Twitter:JPernilla Weibo:JPernilla Foto: Högskolan Väst

2. min
l e: 90
Tim eTab
Social Media in Numbers?
Information Communication
From a Swedish perspective
How (do we want) is it used?
Digital Natives?

3. Num bers Media Habits
l Media in
Socia
‣
Källa: Internetstatistik.se Nov 2011

4. Num bers Media Habits
l Media in Facebook
Socia
‣
Källa: Internetstatistik.se

5. Num bers Media Habits
l Media in
Soc ia
‣
#Twitter ”What´s happening?”
91 462 Swedish
accounts Källa: Internetstatistik.se Nov 2011
35 993 Active Tweeters
11 215 ”most active”
Källa: Internetstatistik.se Nov 2010
Källa: Internetstatistik.se Nov 2010

6. Num bers Media Habits
l Media in
Socia
‣
Källa: Internetstatistik.se Nov 2011

7. Num bers Media Habits
l Me dia in
‣Socia

8. he Society In Sweden today:
dia in t
Soc i al Me
‣
2010 the Parliament decided
that in greater extent should
use Social Media as a tool to
create transparency and
dialog.
Before 2004 there were 1 out of 2 authorities
hardly any conversation.. (approximately) use
..except in particular forum Social Media
Källa: NRK

9. he Society In Sweden today:
dia in t
Soci al Me 2011 The Royal Family
‣ goes Facebook
Källa: Egen Forskning

10. the S ociety
ial Me dia in
‣Soc
Källa: pleaserobme.com

11. edia
(Soc ial-) M
story of t
he hi
e
ak
‣T t.s
e
te rn
et p
lad
e
r : In co ter
m
de
r
nb yea is
D sa e
rea fto h e m
: e i ty ub
jt bb :a ft for com i lar ut
bs
a e jt o ed lat be y Yo
e W sa i ft h op Ba
t W rst p er s tg nc g - p nk
u n n sp at
e tif
y
i rs Fi sp
a u a a
s l rni et-b dle e ga
i
Pi
r e po
F tm i a ac ok
r S
e w is ej s e rn oo gl r
yS
p i tte
N hr pl L nte M oo st
e
M ebo Tw
C jl d
S ta I G
i en F ac
Fr
1990
1995
2000
2005
2010
d
ar e t
C
s ng k bo
ye
r
h on ght ble
gP
o
gP Blac -p
la iP bou r: Ta
SM uyi
n
:
n
Pi m: p3 u lar he
d
e dI
n
3G
s
s i e ye
a
G b m p c
rm tfor po un nk p
to f th
re fo a e la Li p
e sa p lat g-pl am is La ft o
S e i
ed in
g- nin b ec M or as g
Sw rn ear S M M m
a SM t
Le L
h ri s

12. edia
f (Social-) M
uture o
‣ The f Women Power
The fastest growing category
of users is women +55 year.
“She-economy”
2010
2015
2020
2025
2010
3G

13. edia
f (Soc ial-) M
o
The future
‣
“0,5 billion people use FB/day” -
Mark Zuckerberg live from f8
Källa:http://www.livestream.com/f8live

14. edia
f (Soc ial-) M Social Networks
o
The future
‣
Källa: www.pnas.org
Källa: svt.se/

15. Education
l Me dia in From monolog to conversation
Socia
‣
Photo: University West! 3Dpicture: Erich Nagl!
Teacher-driven education Student-driven education
Tests Inform Shared knowledge #Microblog
Publish
Study Collaborate
Back-channel
Weibo QQ
Discuses

16. Example:
Students Use
of Social Media
University West ation
nimation & Visualiz
Students year 1-2, 3D A
Survey
s
Interviews

17. cial Media
ach t o So
appro
For discussion:
student´s
‣
A
What is your attitude towards
Social Media in Education?
Do you recognize yourself in the
views represented?
? Back-channel
Twitter ?
Facebook?
Photo: Pernilla Josefsson

18. Education
ial Me dia in Your scare the teacher!
Soc
‣
Text
Källa: www.fastcompany.com

19. we w ant?
: Wh at do KeyWords:
‣Th e Use
avail ability
Flexibility and
Context-based
Personal
KTH
Photo: University West

20. Digital Natives?
KeyWords: Personal
ility
Flexib ility and availab

21. al Natives? It is not obvious for the
Digit
‣ students how to use
Social Media..

22. lue!ives?
dava at
oigit l N
T a
‣D
‣
Can you find a new
way for Social Media
to be supportive?
Maybe you don´t
Maybe you already use
want to use Social
Social Media?
Media. If so why?
ion: ent?
For discuss A s a stud
ion?
profess
In your
If you were to apply Social Media as a tool to
support your learning during the time here at KTH,
how would you like it to be used?
Photo: University West

23. Summery:
Questions, Thoughts?
or..
Comments?