REIQ Digital Twin Workbook presented by That Peter Brewer

1. Your Digital Twin
Peter Brewer - REIQ CPD Event 2015
What’s Your Digital
Twin Look Like?..
“Real Estate Agents won’t be replaced
by technology… they’ll be _________ by
Real Estate Agents who effectively use
technology…”
8 years in 1.5 hours
Which are you?
The face of the ‘average’ real estate agent is changing…

2. ‘Best of the worst’ or
‘The cream of the crap’..
Definition of ‘Average’
Only % of Real Estate Agents expect to increase
their selling fee in 2015/16
Most expect their fee to reduce due to:
•A more educated consumer
•More entrants into the industry
•New business/fee models
#MPOD
Digital Agent?
If you knew that your Number 1 Competitor was
going to go 100% Digital in the next 3 months, what
would you do?..
Every man and his dog are ‘Online’
Inman Connect - NYC - REIQ Study Tour 2015

3. 58/__
Inman Connect take away #1
41% of ____ in 2014
were to Millennials..
RE/Max Global Conference March 2015
What’s happening
around the World?..
Video 1. You can video any property. It needn’t be a mansion
Video 2. Video allows you to tell a story about lifestyle and location
Video 3. 3D is on the horizon. Proceed with caution
Video 4. You don’t have to break the bank. Just be consistent
Video 5. Don’t be afraid to have some fun
Video
77% of Home Buyers expect to see a video when they
shop online. Less than 1% of Agents offer them 100% of
the time..
Lead Generation Sites
Geo-focussed
Information rich
Brand agnostic
Mixing Old with
New
Drives
databases
Who wants it?…

4. Taking the
online-offline
What’s your digital ________?
Does it complement your other
initiatives?..
Let’s take a peek at the
majority of Agents
D______ Twins…
Offline Twin Online Twin
Known locally as a ‘nice
guy/gal’
Involved heavily with the
local community
Active in the Chamber of
Commerce
Footy Club Supporter/
Sponsor
Great Brochures!
Great Reputation!
Nice Shop/Office!
Everyone knows them!
Has Facebook to say Hi to
their Kids
Heard you can see one of the
Kardashian’s on Twitter
Watched and shared a funny
cat video on YouTube once
Brother built him/her a website
in 2009. It’s kinda pretty.. …
Kinda..
Gets annoying e-mails from
LinkedIn.. What is that an
away!
Is on Google…
page 267
Has an iPhone but no idea
how to use it for productivity..
What should your ‘Digital Twin’ look like today?
….. as a minimum…
You need a solid foundation..
What’s your foundation look like?
• Your own d_____ name?
• Your own w______?
• A complete L_______ profile?
• Your profile v____?

5. Why own your name as a dot com and build a website?
•It protects brand ‘You’
•Its t____________
•Because its 2015.. :)
•You name is the one c________ in your life (Sorry Ladies!)
•Easier to be found Online. R____ higher
•You get to tell _____ story as _____ like it told
•You get to share your professionalism
You can do it p____________ for under $300.00
Shows authority - Includes social proof - Live Chat
Very human - Includes social proof - Includes results Personal domain name - Natural feel - Blog/Helpful content
Why create and tend a LinkedIn Profile?
•Fastest growing online p___________ network
•Allows you to build your business brand
•Offers great Google juice
•Positions you as a _____ect ____ter _____t
•Helps gets you found for what you’d like to be found for
•Connects you to those you’d like to be connected to

6. Why a great profile video?
•People buy ______
•A Picture paints a thousand words. A film t____ your story
•There are no s________
•It shows you’re _______
•G_____ loves it. So do most clients/customer
•Lets you pitch to your market
•Should include s_____ proof!
What do you need to
build on top of your
foundation?’
Facebook
YouTube
Twitter
Pinterest
Instagram
Google +
Tumblr
Flickr
Atherton Roosters
…”It’s time to shift your analogue brain to the digital
world”…
Tim Jackson - Atherton Real Estate
Who wants to know what
the ‘Next Big Thing’ is?..
It’s the last big thing
that you didn’t finish…
• The website that isn’t populated with:
•A local area trade and business directory
•A video resource of FAQ’s for Tenants
•A video resource of FAQ’s for Investors
•A video resource of FAQ’s for Buyers
•A video resource of FAQ’s for Sellers
•A video resource of your Neighbourhoods
•All web content strategically SEO focused
•Local Schools and Parks vs Benowa Schools
and Parks?

7. A ‘Business’ Facebook Page:
•A clearly defined audience
•Content that ‘speaks’ to that audience
•A rigid content calendar that everyone contributes towards
•A clear hub and spoke focus on content to drive web traffic
•A budgeted and highly targeted Facebook advertising
schedule that drives your database and new business leads.
90% of your sellers on settlement said they’d use the
same Real Estate Agent again..
Yet 90% ultimately didn’t..
source getkeep.net
Inman Connect take away #2
Typical Real Estate
Transaction
Prospect for a Seller
Market the Property Find a Buyer

8. Sell the Property
Crickets…
Real Estate Orphanage
Lots of swiping right!
And really?…. They choose you for your
banana cake recipe..?
Make it awesome content.. or save the coin!
10,000 bits of crap shoved in letterboxes.. are
10,000 bits of crap shoved in letterboxes..
Stop sending irrelevant crap!
If you’re the business owner - Own this!

9. Best Listing Presso
Ever
Mark McGill - REIQ Salesperson of the Year 2014
Amber Werchon Real Estate
Digital Agent?
If you knew that your Number 1 Competitor was
going to go 100% Digital in the next 3 months, what
would you do?..
Change or Die…
Beware the new kids on the block!
Big Data
Predictive analytics..
+
5-7 year home cycle..
+Bunnings
+Facebook data
+Woolies data
+Search behaviour
= GOLD
“Real Estate Agents won’t be replaced
by technology… they’ll be replaced by
Real Estate Agents who effectively use
technology…”
Focus on the ‘_________’!

10. What would you like to
learn more about?…
getpetersnotes.com
#QandA
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