Many entrepreneurs still fail to get sufficient attention from a Venture Capital investor on their first touch point. If you want to get 15x more attention time you have to understand a VC's thinking pattern. It' all about signalling when you have your first interaction. Being a VC for more than 17 years and knowing our "deal analysis algorithm" I have gathered 3 simple steps that should help you to perform substantially better when contacting them for the first time.

1. UNDERSTANDING THE VC
3 SIMPLE STEPS TO GET 15x MORE
ATTENTION TIME

2. 2
15xHOW TO GET 30 MINUTES ATTENTION TIME
FROM A VC ON YOUR FIRST TOUCH POINT
vs ONLY 2 MINUTES

3. THIS IS US – WHERE SHALL I INVEST?
Foto: Andreas Gurskey

4. 4
60% INCOMING DEAL FLOW 40% DAMN CURIOSITY
Foto: Andreas Gurskey

5. 5
LETS DO SOME MATHS
150 DIRECT PROJECTS LEADS PER PARTNER P.A.
100 PROACTIVE SEARCH / EVENTS / ARTICLES
PER PARTNER P.A.
400 DEALS PER PARTNER P.A.
150 ADVANCED PROJECTS FROM DEALFLOW
MEETING P.A.
EXAMPLE FOR ILLUSTRATIVE PURPOSES

6. 6
LETS DO SOME MATHS
250 WORKING DAYS A YEAR
10% FIRST CONTACT DEALFLOW
90% INVESTING/DD/PORTFOLIO MANAGEMENT/ADMIN
25 DAYS FOR FIRST CONTACT
16 DEALS PER DAY TO BE EVALUATED
EXAMPLE FOR ILLUSTRATIVE PURPOSES

7. ONLY FACTORS DECIDE, IF A STARTUP GETS 2
MIN ATTENTION OR 30MIN WHEN HAVING ITS FIRST TOUCH
POINT WITH A VC
7
THE PROFILING MECHANISM

8. 8
3 KEY SUCCESS FACTORS
LEAD
BA / INDUSTRY EXPERT / VC
TEAM
RELEVANT EXPERIENCE / TRACK RECORD / BA / ADVISORS
MAKE SOME NOISE
PR / SOCIAL / EVENTS / COMPETITIONS / RUMOURS

9. TEAM THAT HAS DEVELOPED A MOBILE APP
FOR THE END CONSUMER
9
EXAMPLE

10. DO’S DON’TS
“Hi, Philipp, it’s Dirk. I have invested in
this mobile company and they are
raising a Series A. “
“Dear Sirs, you are missing out an
incredible opportunity with a 30x multiple
on invest in 2 years….”
10
LEAD
PROFILING TAGS
#SERIAL ENTREPRENEUR
#QUALIFIED LEAD
#KNOWS HOW TO INVEST IN SEED
#SKIN IN THE GAME
#SOLD TWO MOBILE RELATED
COMPANIES
#INDUSTRY EXPERT
+7 MINUTES
PROFILING TAGS
#WHO?
#1 OUT OF MANY
#DIRECTLY TO INTERN TO REJECT
+0 MINUTES

11. DO’S DON’TS
“We are a team of 3 founders which
have worked x years in the mobile
sector for tech company A,B and C…;
we are supported by Dirk Freise and
Niclas Zenström as BA and Daniel EK
and Christophe Maire as Advisors...”
“I am a single founder with a consulting
background...; I have closed a BA round
with investors from the real estate sector“
11
TEAM
PROFILING TAGS
#TEAM
#RELEVANT INDUSTRY KNOW HOW
#SMART MONEY
#ABLE TO CONVINCE EXPERTS
#MUST BE GOOD
+8 MINUTES
PROFILING TAGS
#RED FLAG SINGLE FOUNDER
#NO INDUSTRY EXPERTISE
#INVESTOR WITHOUT RELEVANCE
+0 MINUTES

12. MAKE SOME NOISE
12
TEAM
IT IS LIKE TRADITIONAL MARKETING
MORE IMPACTS DRIVE TRUST –
“SOMEHOW I KNOW THIS….”

13. INDUSTRY MEDIA OUTLETS
13
MAKE SOME NOISE
+2 MINUTES

14. INDUSTRY EVENTS / COMPETITIONS
14
MAKE SOME NOISE
+2 MINUTES

15. CONTENT
15
MAKE SOME NOISE
+2 MINUTES

16. SOCIAL
16
MAKE SOME NOISE
+2 MINUTES

17. 17
+5 MINUTES
F O M O
FEAR OF MISSING OUT

18. WE ARE LIKE THIS
18
MAKE SOME NOISE
WE ARE LIKE LEMMINGS – WE DON‘T WANT
TO MISS OUT ON T H E OPPORTUNITY – SO
MAKE SURE YOU ARE THE TALK OF THE
TOWN

19. 19
3 KEY SUCCESS FACTORS
LEAD
BA / INDUSTRY EXPERT / VC
TEAM
RELEVANT EXPERIENCE / TRACK RECORD / BA / ADVISORS
MAKE SOME NOISE
PR / SOCIAL / EVENTS / COMPETITIONS / RUMOURS

20. 20
ABOUT ME
TECHNOLOGY
FAMILY DNA / TECH TRANSFER / PASSION
VENTURE CAPITAL
VCMORE / ACTIVE VENTURE PARTNERS / VENTUREPRENEURS
INTERNATIONAL
HAMBURG / BERLIN / BARCELONA / STOCKHOLM
AUTHENTIC
NO BULLSHIT / DIRECT / KNOW WHAT I KNOW AND DON’T KNOW

21. 21
SOME NUMBERS
17 YEARS OF VENTURE CAPITAL INVESTING
2 BUBBLE BURSTS
>30 INVESTMENTS
>$400.000.000
28 YEARS OLD WHEN RAISING FIRST FUND
25 YEARS OLD WHEN FOUNDED FIRST COMPANY
ENTERPRISE VALUE
OF EXITED COMPANIES

22. 22
MORE?

23. 23
MOMENTUM

24. 24
BIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIG MARKET

25. 25
CAC vs CLV

26. 26
WHAT?

27. 27
IT IS ALL ABOUT UI AND USE CASES

28. 28
PHILIPP SCHROEDER
FOUNDING PARTNER
ACTIVE VENTURE PARTNERS
SCHROEDER@ACTIVE-VP.COM