Bridging the New Digital Divide: Innovation in Mobile Education �

In today’s fast-paced, connected world,
developing brands, content, products and
programs that forge enriching and enduring
relationships with these consumers is
easier said than done. It requires new
ways of thinking and new approaches
to achieve real success.

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© 2013 PlayCollective

We help our partners across a range of ecosystems develop
opportunities for growth and double bottom line impact
Kids & Families
Digital Entertainment
& Commerce

Research & Innovation

Cable, TV & Film

Education

Digital Publishing

Multi-platform

Non-profits & Associations

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We like to
tackle
monster
questions!

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Mobile education allows us to…
• 
• 
• 
• 
• 
• 
• 

Reach underserved audiences
Make learning everywhere
Empower learners
“Flip” the classroom
Provide bite-sized, just-in-time learning
Keep learning social
Empower educators

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Using mobile to reach (almost) everywhere
•  The global mobile broadband market will increase 19.5% annually from
2011-2015.
•  There will be 788 million mobile-only Internet users by 2015
•  In Colombia in 2010, there was a growth of 20.8% for fixed broadband
Internet connections, 59.2% for mobile connections

Source: Companies & Markets Research (2012). Global Mobile Broadband Market Report; Cisco (2011). Broadband Barometer.
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And we mean EVERYWHERE
Boat schools in Bangladesh
•  Solar power and mobile phone service
•  FREE child and adult education
•  20 boats reaching almost 70K children

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There is a desire by many to learn on mobile

Source: VuClip (Feb. 2013) Global Education Report
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Learning doesn’t have to be “smart”

BBC Janela (Bangladesh)
•  3-minute audio English language
lessons
•  Updated every day
•  Used interactive voice response
•  Cost: 50 BDT (USD$0.0061)
•  Accessed over 15 million times
during the first two years
•  Outperformed other platforms

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Go where traditional resources can’t

Page Views By Region
Rest Of World
27%

Nigeria
Nigeria
42%

Ghana
5%
Ethiopia
5%
Zimbabwe
India
10%
11%

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India
Zimbabwe
Ethiopia
Ghana
Rest Of World

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Over 720K digital
books distributed;
489K readers
read over
24M pages
in July 2012 alone!

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Create hyperlocal learning
Learning happens everywhere and
with everything a student does, so
facilitate that.
Engage students in learning in the
classroom, around the school, in the
community, on the go – everything in
their life space is game!

There is no difference between
formal and informal learning –

it’s all learning!
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Try augmented learning
…or this

It can mean this….

Star Walk
But both are effective for mobile learning!
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A note on cross-platform learning!
•  Just because you have curriculum goals
that need to go across media doesn’t
mean that you should be teaching the
same thing on all platforms.
•  Ideally transmedia “pushes” kids to the
right content on the right platform, and
kids can also “pull” the content they want
on the platform they want.

Knowledge is
objective and certain
Knowledge is
organized and
hierarchical
Learners receive
knowledge
Our “intelligence” is
based on our
individual abilities
We learn best by
watching and listening

New Learning

Old Learning

The “new” learning
Knowledge is
subjective and
personal
Knowledge is organic
and ecological
Learners create
knowledge
Our “intelligence” is
based on our learning
communities
We learn best by
doing

Source: Ratner, S. (1997) Emerging Issues in Learning Communities.
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Let them choose and create!
And leverage their creativity for assessing their mastery.

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Give them feedback!

Well-designed mobile learning
provides consistent, clear
feedback. (But that doesn’t
mean it has to just be quizzes!)
Feedback should be
personalized and dynamic.
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Gamiﬁcation is not a panacea!

Extrinsic
Motivation

Intrinsic
Motivation

Gamiﬁcation can help with short-term
engagement, but is not a long-term solution
"

But game elements do have their place!
•  Games are a great way to informally assess without “testing”
•  This is a generation who has grown up with “leveling up,” and
the notion of meeting new challenges as you go along
–  But this also means that it is a generation that assumes
personalization"

•  Games are great at visually showing progress, and giving instant
feedback"
–  Giving kids a “learning positioning system” (LPS) as they play helps
them orient"

And there is an expectation of gaming on
certain platforms

The iPad has the highest gaming “conversion” rates,
with learning tablets a close 2nd.

72%!

68%!

60%!

55%!

54%!

% of kids who play games on these mobile devices, if the household owns

Source: PlayScience, Global Gaming Generations study – includes U.S., Mexico, Germany, China

How do we “flip?”

Source: Knewton, http://www.knewton.com/ﬂipped-classroom/.
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Let students lead the learning
That’s why a new breed of educators, inspired
by everything from the Internet to evolutionary
psychology, neuroscience, and AI, are
inventing radical new ways for children to
learn, grow, and thrive. To them, knowledge
isn’t a commodity that’s delivered from teacher
to student but something that emerges from
the students’ own curiosity-fueled
exploration. Teachers provide prompts, not
answers, and then they step aside so students
can teach themselves and one another. They
are creating ways for children to discover their
passion—and uncovering a generation of
geniuses in the process.
Use mobile learning to help
students “own” their learning!
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Kids are natural learners and explorers

But with mobile comes shorter attention spans

About 1/2 of U.S.
preschoolers spend 11-20
minutes playing per session;
2/5 only spend 5-10 minutes

Source: Cooney Center. (2010). Learning: Is there an app for that?

Use mobile to provide the resources they
need to understand concepts

Lectures

Interactive
Assessment

Reference

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Creative
Application
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We need to facilitate interdisciplinary learning
•  We know that interdisciplinary, project-base,
student-driven learning works.
•  How do we facilitate learning across disciplines?
•  How do we contextualize learning?

Keep the ecosystem of learning in mind
Teachers

Family

Students
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Promote Healthy Competition

You have received
Congratulations to
80% on this quiz. You
Muthurwa Primary for
are ranked 5/101 at
being the most active
Baba Dogo and
school in the Nairobi
239/1,234 in Nairobi.

region this week.

Think you can top
Reply with Fert1 for
them? SMS 8512 for
next quiz.

more MPrep!

!!"#$

Back < REPLY > Next

!!"#$
Source: Mprep company presentation: http://www.slideshare.net/eucunet/presentation-m-prep-small
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Help teachers manage the learning experience

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Provide great resources at lower cost

Stage
Turns your iPad into
a Whiteboard
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Build better assessments
•  Just-in-time Assessment

•  Creative assessments

Idea Sketch
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Build in “second screen” experiences
•  We’re playing a lot with second screen for TV, but
what about for education?

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Keep the classroom in mind when you
develop informal applications
•  Provide simple-to-use, multidimensional resources

•  Parents and teachers are beginning to use national
curricula as a measure of “value” (both educational
and monetary)
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Remember that parents are educators too!
Consider how to keep them
engaged with the learning
process as well. Their
engagement (and their
own efficacy) is often
a critical factor in
student learning.

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Understanding how to best teach with
new platforms!

Enter the
(Research)
Matrix

Media/Mechanics

Age

s

Deciding on platforms
We have rapid
platform evolution
AND
smaller tech
generations
Younger kids lean toward tablet use,
whereas older kids are more computer
and gaming system oriented.

Source: PlayScience, Global Gaming Generations study – includes U.S., Mexico, Germany, China

Finding the right mix of open and closed learning!

Closed/
Convergent!

We don’t just want
interactive ﬂash cards…."

Open/
Creative!

…but how do we assess
fully open creative?"

Dealing with the fact that mobile is so
personal
•  Although obviously a huge plus for creating more custom,
personalized educational experiences, the personal nature
of mobile devices also means that each learner usually
needs to have their own. That creates an upfront resource
need.

•  That said, consider unique approaches to creating
personalization within a single device.
–  Text logins
–  Multi-user accounts
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Convincing parents (and teachers) of the
value of digital learning
Parents will pay 33%
less for an ebook than
a print book, but that
is 40% more than
what they are willing
to pay for apps!"

The amount parents
will pay for an ebook
is rising, but what
they will pay for an
app is decreasing.

Source: PlayScience/Digital Book World (2013). Kids and ebooks study (parts 1 and 2)

Prioritizing information literacy
With more information sources, knowing how to
evaluate (and create) “good” information is a core
21st century skill.

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Providing resources for educators
42% of U.S. teachers say their students usually know more
than they do when it comes to using new digital technologies.
Just 18% feel they know more than their students.

Source: PEW Internet and American Life Project (2013) Teachers & Technology study
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Photo courtesy of
Yesim Kunter, @miseyk

Let’s Play!!
J. Alison Bryant
alison@playcollective.com
www.playcollective.com
www.playsciencelab.com

Sign up for LabNotes @
playsciencelab.com/
labnotes/

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