This is the talk that I gave at the Social Media Week in Bangalore earlier this week on how trust was powering the sharing economy and "Social" being a key driver for building trust PoolCircle is a carpool network with a strong emphasis on safety. We leverage the users corporate and social set of connections, or Circle, to provide a safe platform. We see increased trust leading to more user engagement on the platform and firmly believe that a unified, transferable credit score that "travels" with an individual can be a strong driver for user to leverage their reputation in one platform, to others

1. Trust – The Fuel That Powers The Sharing Economy
Raghu Ramanujam
Founder @ CEO
@raghoo1

2. A Simple Idea

3. Sharing Economy
Shared Economy: Collaborative Consumption: Peer to Peer Economy
Will Ownership turn out to be
largely a hack people resorted to
before they have the infrastructure
to manage sharing properly?
- Paul Graham

4. What is mine is yours, for a fee
68%
People Willing To
Share Own Assets
74%
Cars Ride With
Just ONE Person
75%
People Willing
To Share Meals
66%
People Willing To
Share From Others

5. Sharing Economy - The Drivers
Technology
Innovation
Value
Shift
Economic
Realities
Environmental
Pressures

6. 200,000
Monthly Rentals
on AirBnB
$ 2 Million
Rides on the
Last Day of 2014
35 Million
Private Cars in India
Available For Ridesharing
2 Million
Active Monthly
User On BlaBlaCar
Sharing Is Everywhere

7. In Ownership Economy, Service Levels Are More Established
A Masala Dosa
At The MTR
Service Level
On OLA Cabs
Stay Experience
At The Hilton

8. In Sharing Economy everyone is a Service Provider

9. The Challenge
Source: TEDGlobal 2012, Rachel Botsman

10. The Ownership Economy has solved it well
Your Credit Score

11. The Sharing Economy needs a Credit Score equivalent

12. But Trust In The Sharing Economy Has Two Parts
Who You Are
(Transferrable)
How Good You
Are At Something
(Contextual)

13. A Unified Reputation Card
Safe Driver; Interesting Conversations, 80s Rock Music
PoolCircle Rating
Nice House, Needs More Ventilation
Airbnb Rating
Recipes Don’t Work For Me!
Yummly Rating
• Stays at Brigade Gateway
• Works at PoolCircle
• 654 Facebook Friends
• 1123 LinkedIn Connections
• 17453 Twitter Followers
345 Transactions
Across 5 Platforms
Raghu Ramanujam
Male, 44 – Bengaluru, India

14. Remember The Simple Idea?

15. Not So Simple
Timings
Proximity
Safety
Weekday/Weekend
Peak hour
Location
Comfort
Network
Trust

16. Solve Safety, Crack Ridesharing
87% respondents cited Lack
of trust as the biggest
impediment in spite of
strong intent to carpool

17. The Circle in PoolCircle
Peer Rating
What Others Think
About Your Service
Who You Are
(Tranferable)
How Good You
Are At Something
(Contextual)

18. How Trust Impacted Behaviour
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Participation Interaction Initiated Interaction Received
Unconnected Corporate Affiliation Social Connections

19. A Unified, Transferable Reputation Score

20. Thank You