2. What is Advertising?
“Advertising is any paid form of nonpersonal
presentation and promotion of ideas, goods, or
services by an identified sponsor.”
Philip Kotler
3. “Advertising not only plays a vital role in promoting
our economic growth but it is a colorful and
diverting aspect of life.”
Peter Drucker
7. Money
Factors affecting budget decisions
Stage in product life cycle
Market share and consumer base
Competition and clutter
Advertising frequency
Product substitutability