All the information about creativity and innovation.

1. THE ULTIMATE GUIDE TO
INNOVATION
“ Passion creates motivation ,which leads to innovation”
The process of translating a concept or invention into a decent or
service that makes worth for the customers to pay.
To be known as innovation, a concept should be replicable at value-
effective cost and should satisfy a particular person. Innovation
involves deliberate application of data, imagination and initiative in
etymologizinglarger or completely different values from resources,
and includes all processes by that new ideas square measure
generated and born-again into a helpful product. In business,
innovation typically results once ideas square measure applied by
the corporate to more satisfy the wants and expectations of the
shoppers.
“Creativity is thinking up new things. Innovation is
doing new things”(Theodore Levitt)

2. The levels of creativity and innovation can be raised by
understanding of four P‘s:
1.Product
2.Possibilities
3. Processes/Techniques
4.Personal and Group Creativity
-The first P- Product is achieved only after achieving the remaining
3 P‘s.
-The product is the result of the creation/innovation process.
-Creative product doesn‘t mean only originality, but it shouldhave
value as -well.
There are four principal types of innovation:
1.Product Innovation: It results in new products/services, or
increasing the quality of existing products/ services.
2.Process Innovation:It results in enhanced processes (operations,
finance etc.) within the organization to improve effectivenessand
efficiency.
3. Marketing Innovation: It is related to the marketing functions of
promotion, cost and distribution, product functions like packaging
or advertising.
4.Management Innovation: It improves the way of management
within the organization.
INNOVATION MATRIX:-

3. 1.Basic research -It is also called as pure research or fundamental
research, has the scientificresearch aim to improve scientific
theories for improved understanding or prediction of natural or
other phenomena.
2.Disruptive innovation -It is a theory that refers to a concept,
product, or a service that creates a new value network either by
entering an existing market or by creating a completely new market.
3.Sustaining innovation -It is the opposite of disruptive innovation
as it exists in the current market and instead of creating new value
networks, it improves and grows the existing ones by satisfyingthe
needs of a customer .
4.Breakthrough innovation -It is defined as an innovation from
inside a company that pushes. somethingto the next level .It is
innovation that opens the company to new markets or changes the
way customers interact with the market or the industry
CREATIVITY AND PROBLEM SOLVING:-

4. -New product ideas are developed through the brilliant ideas
generated by the efforts of a highly creative individual.
-Although this method of new product ideas development is
successful still an organization can not depend on a few highly
creative individuals because of the followingreasons:
 Within an organization few people, approximately 10% can be labelled as
highly creative.
 Because of a limited resource, the productions of useful ideas are also limited.
STEPS FOR CREATIVE SOLVING PROCESS:-
 Analyzing the environment
 Recognizing a problem 
 Identifying the problem 
 Making assumptions 
 Generating alternatives 
 Choosing among alternatives 
 Implementing the chosen solution
 Control
CREATIVITY TECHNIQUES:-
Once the problem is analyzed, the conceptual design (creative act of
finding new ideas and concept) phase begins .Product ideas and
concepts have to be generated after formulation of design problem,
product vision and listing of product requirements .An idea is a first
thought that comes to mind, in form of simple drawing usually,
without any properties, shape, specification,materials etc. whereas
concepts are more developed, have all the details and technical
solution principles .The process of developing initial ideas into
concepts and offering realistic solutions to the design problem
through creative thinking is termed as conceptual design .It is a
divergent and convergent process in which ideas are generated,
sorted, tested, evaluated and developed into concepts.

5. INNOVATION PROCESS STEPS:-

6. CREATIVE TECHNIQUES CLASSIFICATION:-
The followingare the few techniques discussed:-
 Assumption busting ,Brainstorming ,Browsing ,Creative problem solving,
Dimensional analysis ,Flow charts.
 Gap analysis ,Laddering ,Listing ,Simplex, Six thinking hats, SWOT
analysis, Trigger method,  Using experts Value engineering,  Visualizing a
goal.
MORPHOLOGICAL ANALYISIS:-
 Now a days, many organizations have dedicated teams for innovation,
research and development (R&D), and new product development to ensure
that they continuously develop and launch innovative products and services,
thereby sustaining their competitive advantage.
 Tothis effect, organizations employ a variety of tools to aid innovation and
R&D.
 Morphological analysis (MA) is one such tool.
 The concept of MA was developed by Fritz Zwicky (1967) as a method for
structuring and investigating the total set of relationships contained in multi-
dimensional, non-quantifiable, problem complexes. 
 MA is a method for rigorously structuring and investigating the internal
properties of inherently non quantifiable problems which contain any number
of disparate parameters. 
 The term ‘morphology’ comes from the Greek word morphe meaning shape or
form.
 Thus, the general definition of morphology is the ‘study of form or pattern’,
i.e. the shape and arrangement of parts of an object, and how these relate to
create a whole.
 Objects can be either physical (organisms, products, etc.) or conceptual (ideas,
concepts, linguistic forms, etc.).
MORPHOLOGY OF INNOVATION:-
 Toexplain the way MA can be applied even to abstract concepts or ideas, a
basic morphological framework of Innovation is presented. 
 The basic idea here is to develop morphology of Innovation. 
 Thus, the scope is restricted to the concept or idea of Innovation.
 The key dimensions of innovation, namely: types, stages, modes, 
participants, strategies, outcomes.
 The above are identified, and the options corresponding to these dimensions
are also listed.
 This framework could be used by researchers tounderstand the landscape of
research studies conducted in the area of Innovation.

7.  For example, researchers can map every research paper that has been
published in the area of innovation onto this framework and identify existing
research gaps.
 Academicians could use this to teach the concept of Innovation while
organizations can devise Innovation strategies based on the framework 
However, it has to be noted that this framework is not exhaustive and has
scope to be developed further.
TRIZ ( THEORY AND INNOVATION PROBLEM SOLVING)
METHOD :-
 Creativity is to find unusual solutions for problems, to gather together in
harmony original or called incompatible with each other ideas or to reveal new
and useful product.
 In 1946 G. Altshuller a Soviet Scientist develop a technique known as TRIZ for
which the technique and applications are easy to follow and to learn. 
 However, being a systematic tool, TRIZ can be used as a useful method in new
product development process to generate alternatives.
THE BASIC STRUCTURE OF TRIZ:-
 TRIZ is a structure that has original inventive philosophy, methods and tools.
 The philosophy of TRIZ displays excellence, resources, and contradictions.
 The most important tool of TRIZ is ARIZ. 
 ARIZ is an innovative problem-solving algorithm. 
 The most used tool of TRIZ is contradictions matrix.
The philosophy of TRIZ:
 It is to estimate creative problem resolution and designed product
development.
 It is to create principles that are common for all fields of technology.
 It is to eliminate contradictions.
 It is to use effectively materials, energy and knowledge for creating the
beneficial effects.

8. CONCLUSION:-
It is often terminated that during this competitive world wherever
quality & uncertainty will increase daily, the sole thanks to surviving
is to manage the innovation with the assistance of creativeness &
innovation. Innovation is often managed through capturing &
creating the complete use of a firm’s collective experience.
Innovation management is the fuel or staple for innovation that is
the solely competitive advantage that an organization will use for
sustainingwithin the unpredictable business surroundings.
Nowadays Innovation is the final thanks to land on the heavier-
than-air craft of Success & growth which might solely be utilizedby
the fullest & optimum use of Innovation management. So by
building associate innovative organization, corporations will
guarantee their future growth and success.
By Pranav Pabsetti on October 13, 2020.
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Exported from Medium on October 13, 2020.