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Presentation For
International Marketing
                  Presented By
                 Pravin Rathod
   A domestic company will be a company that is within
    the country of it's own origin.
    or...

    Domestic organizations are company who travel
    within their current country for e.g. Rail gives a travel
    service within the UK. It reaches to most destinations
    dedicated to their passenger needs, coaches is also
    another example because it reaches numerous
    amounts of destinations within the UK




Domestic Company
   operates beyond national borders and in more than one country,
    sees the globe as one single market without borders, and earns
    profits in a global basis.
    It pursues integrated activities on a worldwide scale, sees the
    whole globe as one market and moves products, manufacturing,
    capital and even personnel wherever they can gain advantages.
    They operate with resolute consistency with relative price as if
    the whole world or large areas are single ones.
   They sell the commodity the same way everywhere, that is a
    standardized commodity.
    They usually have strong base on economic regions such as the
    Pacific Rim, NAFTA, and EU. Products are developed for the
    entire globe market and the company gives changes in order to
    be able to move from regional to product line based on profits.
    Centers and senior executives are from different countries. For
    example; GE, Texas Instruments, Hitachi, ICI British Chemical,
    Daewoo, and Hyundai.

Global Companies
    In the multi-domestic company the subsidiaries in different
    countries operate the entire value chain including purchasing,
    production, marketing, sales activities and R&D.
   The integration between activities across subsidiaries and
    country borders are limited.
   Export to neighbor countries may occur, but typically the
    multi-domestic company concentrates on the local business.
   Subsidiaries' interactions across borders mainly concern
    administration and finances, rather than production and
    services.
   Multi-domestic companies often exploit a firm-specific
    advantage abroad, which focuses on local responsiveness.
   The reasons for that are differences in markets, cost of
    transportation and importance of a close link to specific
    customers etc.


Multidomestic Comany
   The multi-domestic company becomes
    international because of the companies it
    owns in several countries, rather than due to
    cross-border operations. The dominant form
    of internationalisation for the multi-domestic
    company is foreign acquisitions. In the multi-
    domestic company the operations of the
    different subsidiaries are adapted to the
    different host-markets, and their operations
    are relatively independent of the parent
    company. The strategic role of the subsidiary
    is the role of a local innovator.



Contd
    is a firm having operations in more than one country,
    international sales and a multinational mix of managers and
    owners. (e.g., Ford, Toyota, GE, IBM, Intel, Sony with
    headquarters both in N.Y. and Tokyo).
    Some MNC have more than a hundred subsidiaries and
    follow absolute and comparative advantages policies.
   MNC also have different number of foreign production sites
    and thus different numbers of international markets. This
    company earns profits in different markets and not only
    operates in different countries but, owns alliances in other
    countries and has no allegiance to a particular country.
   MNC are based and owned in one country with
    manufacturing facilities in two or more countries in which
    profits are not invested. The company is owned by
    stockholders in several countries and is based in two or
    more countries.
MNC
  is any business which has productive activities in two or more countries
  and manufactures and markets products and services in different
  countries.
 MNE is an efficient agent for transferring capital, managerial skills,
  culture, technology, industrial know how, product design, line and brand
  name, and goods and services across countries.
 MNE also transfers information such as its superior information gathering
  ability, headquarter’s discoveries, and exploit opportunities beyond the
  domestic market. MNE can bear the risks of ventures great size and
  financial strengths better than the domestic company can do. In the
  1980's, there was a rise of non U.S. MNEs and the growth of the mini
  multinationals in the 1990's.
 United States. MNEs account for 2/3 of all direct investment, but in 2000,
  of the 260 largest MNE, only 48.5% were U.S. owned multinationals;
  Great Britain had 18.8%; Japan had 3.5%, and Latin America had 5%.
  Other countries with MNEs are: France, Germany, Canada, Sweden,
  Netherlands, Switzerland, Hong Kong, Singapore. Countries with mini
  multinationals in 2000's are Israel, Germany, United States, Australia,
  Italy, Brazil and Mexico with medium to small size companies such as
  Lubricating Systems of Kent, Ohio, Swan Optical and Cardiac Science.
MNE
TNC
   are corporations owned and managed by the United States
    in different countries. Transnational corporations also tend to
    view the world as one giant market for purpose of business.
    TNCs combine elements of function, product, and geographic
    designs, while relying on network arrangements to link
    worldwide subsidiaries.
     Advantages of MNE:
      1. Advance Technology: It has better access to advance
    technological levels which makes them extremely
    competitive when entering new foreign markets.
      2. Learning Curve: Productivity of the MNE in
    manufacturing industries increases through the experience
    production.
      3. Product Development: It can capitalize in development
    of products in one market, and; if successful, uses that
    success to exploit other foreign markets.
   4. Financial Strength: Because of its sheer size, MNEs can be
    larger than governments of countries in which they operate. (g.
    GM is larger than fifty countries. They are able to capitalize
    easier, at a lower costs, than local foreign companies. The issue
    of control is important.
      5. Management: Being large organizations, MNEs have depth in
    management ranks. MNCs can afford to employ individuals with
    specialized business skills to enhance company’s profits and/or
    effectiveness.
      6. Reduction of Political Risk: Because there are different
    political and economic systems in existence there is more risk
    involve for the MNCs, but MNEs do business in many different
    sovereignties and therefore, they are able to spread the risk over
    many other locations. a 7. Rationalized Production and Global
    Sourcing: MNEs are able to produce different components in
    different markets and sell their products in different markets.
      8. Less Interdependence: Because of regionalization and
    because of realignments at the macro and micro levels.




Cond
Thank You

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Presentation for international marketing

  • 1. Presentation For International Marketing Presented By Pravin Rathod
  • 2. A domestic company will be a company that is within the country of it's own origin. or...  Domestic organizations are company who travel within their current country for e.g. Rail gives a travel service within the UK. It reaches to most destinations dedicated to their passenger needs, coaches is also another example because it reaches numerous amounts of destinations within the UK Domestic Company
  • 3. operates beyond national borders and in more than one country, sees the globe as one single market without borders, and earns profits in a global basis.  It pursues integrated activities on a worldwide scale, sees the whole globe as one market and moves products, manufacturing, capital and even personnel wherever they can gain advantages. They operate with resolute consistency with relative price as if the whole world or large areas are single ones.  They sell the commodity the same way everywhere, that is a standardized commodity.  They usually have strong base on economic regions such as the Pacific Rim, NAFTA, and EU. Products are developed for the entire globe market and the company gives changes in order to be able to move from regional to product line based on profits. Centers and senior executives are from different countries. For example; GE, Texas Instruments, Hitachi, ICI British Chemical, Daewoo, and Hyundai. Global Companies
  • 4. In the multi-domestic company the subsidiaries in different countries operate the entire value chain including purchasing, production, marketing, sales activities and R&D.  The integration between activities across subsidiaries and country borders are limited.  Export to neighbor countries may occur, but typically the multi-domestic company concentrates on the local business.  Subsidiaries' interactions across borders mainly concern administration and finances, rather than production and services.  Multi-domestic companies often exploit a firm-specific advantage abroad, which focuses on local responsiveness.  The reasons for that are differences in markets, cost of transportation and importance of a close link to specific customers etc. Multidomestic Comany
  • 5. The multi-domestic company becomes international because of the companies it owns in several countries, rather than due to cross-border operations. The dominant form of internationalisation for the multi-domestic company is foreign acquisitions. In the multi- domestic company the operations of the different subsidiaries are adapted to the different host-markets, and their operations are relatively independent of the parent company. The strategic role of the subsidiary is the role of a local innovator. Contd
  • 6. is a firm having operations in more than one country, international sales and a multinational mix of managers and owners. (e.g., Ford, Toyota, GE, IBM, Intel, Sony with headquarters both in N.Y. and Tokyo).  Some MNC have more than a hundred subsidiaries and follow absolute and comparative advantages policies.  MNC also have different number of foreign production sites and thus different numbers of international markets. This company earns profits in different markets and not only operates in different countries but, owns alliances in other countries and has no allegiance to a particular country.  MNC are based and owned in one country with manufacturing facilities in two or more countries in which profits are not invested. The company is owned by stockholders in several countries and is based in two or more countries. MNC
  • 7.  is any business which has productive activities in two or more countries and manufactures and markets products and services in different countries.  MNE is an efficient agent for transferring capital, managerial skills, culture, technology, industrial know how, product design, line and brand name, and goods and services across countries.  MNE also transfers information such as its superior information gathering ability, headquarter’s discoveries, and exploit opportunities beyond the domestic market. MNE can bear the risks of ventures great size and financial strengths better than the domestic company can do. In the 1980's, there was a rise of non U.S. MNEs and the growth of the mini multinationals in the 1990's.  United States. MNEs account for 2/3 of all direct investment, but in 2000, of the 260 largest MNE, only 48.5% were U.S. owned multinationals; Great Britain had 18.8%; Japan had 3.5%, and Latin America had 5%. Other countries with MNEs are: France, Germany, Canada, Sweden, Netherlands, Switzerland, Hong Kong, Singapore. Countries with mini multinationals in 2000's are Israel, Germany, United States, Australia, Italy, Brazil and Mexico with medium to small size companies such as Lubricating Systems of Kent, Ohio, Swan Optical and Cardiac Science. MNE
  • 8. TNC  are corporations owned and managed by the United States in different countries. Transnational corporations also tend to view the world as one giant market for purpose of business. TNCs combine elements of function, product, and geographic designs, while relying on network arrangements to link worldwide subsidiaries. Advantages of MNE: 1. Advance Technology: It has better access to advance technological levels which makes them extremely competitive when entering new foreign markets. 2. Learning Curve: Productivity of the MNE in manufacturing industries increases through the experience production. 3. Product Development: It can capitalize in development of products in one market, and; if successful, uses that success to exploit other foreign markets.
  • 9. 4. Financial Strength: Because of its sheer size, MNEs can be larger than governments of countries in which they operate. (g. GM is larger than fifty countries. They are able to capitalize easier, at a lower costs, than local foreign companies. The issue of control is important. 5. Management: Being large organizations, MNEs have depth in management ranks. MNCs can afford to employ individuals with specialized business skills to enhance company’s profits and/or effectiveness. 6. Reduction of Political Risk: Because there are different political and economic systems in existence there is more risk involve for the MNCs, but MNEs do business in many different sovereignties and therefore, they are able to spread the risk over many other locations. a 7. Rationalized Production and Global Sourcing: MNEs are able to produce different components in different markets and sell their products in different markets. 8. Less Interdependence: Because of regionalization and because of realignments at the macro and micro levels. Cond