Making communications land - Are they received and understood as intended? we...
Question pro survey Results
1. I used question pro and had put different types of questions to
get feedback from my target demographic. The reason
behind this was because I need to get research to create our
group trailer. So we could feature things our target
demographic liked in our trailer and what they liked from past
horror movies. I asked 48 people. 28 people where males and
20 where female
Question pro
survey Results
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9. What are you most likely to
expect in a slasher film?
What are you most likely to expect in a slasher film?
"A killer and someone who survives at the end"
"Blood"
"Death and gore"
"Everyone dies but the brunette"
"Female protagonist"
"Teenage victims"
"Black male dies first"
"Unexpected twists"
"Lots of screaming and running"
"Set in the woods at night with loads of teenagers drinking or having a party and then
someone gets murdered"
"Killer sometimes knows the victims as they have harmed a family member in the past"
"Killer normally disfigured"
"The villain isn't shown at the beginning of the film and makes you guess who it is
throughout the film"
This question helped me to
find out what my target
audience like and enjoy
about slasher films. The
results of this question
could be applied to my
trailer and, therefore,
appeal to my audience by
giving them what they
want.
The results show that the
audience have a good
understanding of the
codes and conventions
they expect in the horror
genre and this helps us to
target them .
10. What do you enjoy most about slasher films?
"The adrenaline it gives you and the funny reactions"
"Rising tension"
"Makes you jump"
"pretty women"
"The shock"
"Fun to watch with friends"
"The blood and gore"
"Throught out the film you are guessing who the villain is"
"The feeling it gives you after you've watched it"
"When you think it's over and then villain jumps out"
"When it is all calm and then suddenly the villain kills one of the teenagers"
Knowing which social media
websites are used the most
helps me to target certain
areas when planning and
distributing my media
product. This will be on a multi-
media platform which would
enable me to market my
media in a wide way. Due to
the fact that I'm not a major
studio company. Horizontal
and vertical integration would
not be possible for me. I would
have to use a slow burn
release, prompting it on social
media websites and get my
media product spread
through Twitter, Facebook
and YouTube as these are
some of the main social
media websites.
What do you enjoy most about
slasher films?
