Firstpost, after successfully leveraging Facebook Live as a tool to broadcast news on its platform during Assembly Elections, is the only Indian news portal to find an honorable mention in a global case study created by Facebook on publishers who have found great success with FB Live

1. CASE STUDY

2. Facebook Lauds Firstpost in a Global Case
Study

3. About Firstpost
• Firstpost is India’s first and largest digital newsroom. With a strong focus
on politics, sport, business, technology and entertainment, it has now
transformed its image from a niche portal to a more youthful, social,
opinion-led destination, with considerable strength in social and
shareable content
• It reaches more than 10,001,112 lakh+ unique users per month on
desktop and 10,610,114 lakh+ unique users on mobile

4. Facebook Case Study
• Firstpost, after successfully leveraging Facebook Live as a tool to
broadcast news on its platform during Assembly Elections, is the only
Indian news portal to find an honorable mention in a global case study
created by Facebook on publishers who have found great success with
FB Live

5. Strategy
Assembly Elections Live Coverage
During the counting of votes, Firstpost turned its newsroom, production
facility and regional bureau into a ‘television studio’, broadcasting on its
website and to Facebook Live from Guwahati, the NCR, Chennai,
Trivandrum, Kottayam, and New Jersey
On May 19, Indians in five states cast votes to elect leaders to the
legislative assembly

6. How did Firstpost use Facebook Live during
Legislative Assembly Elections
• Through innovative use of technology, Firstpost used FB Live for covering
the legislative assembly elections, live from five states, and thereafter
generating a highest of 158,198 page views during the elections
• For over 5 hours, Firstpost created an impromptu newsroom and decoded
the Assembly Elections 2016 through constructive analysis on Facebook,
as well as on their news portal, thus setting a benchmark

7. Legislative Assembly Elections Data
In May, Firstpost witnessed maximum views during the elections

8. • For the first time ever, the home page of Firstpost was a live video feed
that broadcasted election results and analysis
• A week before the election result day, Firstpost decided to explore live
video in a format that was never executed by any Indian digital news
organization. As the counting began on the day from 8 am, Firstpost
brought news and views to its audience live from its make-shift studio
Highlights of the Live Streaming

9. Outcome

10. Outcome

11. Another Milestone
US Elections Coverage

12. Live coverage of US Elections
• The news website live streamed the US elections, as well as provided
minute by minute live video coverage, online polls, social media trends
and dynamic updates all throughout Election Day
• The website grossed highest single day uniques of 1.77 million and 4.1
million page views on November 9 and 10, two of the biggest news days
of the year

13. Live coverage of US Elections
• On their way to the new milestone, Firstpost broke their own previous
record of garnering 1.45 million uniques and 3.4 million page views during
the Rio Olympics 2016 on August 19
• On the two consecutive days of the US elections, Firstpost crossed 40,000
concurrents, which is a feat that has never been achieved before

14. Video S. No Video views Post
Engagement
(Likes and
shares)
Audience
reached
Minutes
viewed
Peak live
viewers
Duration
Live 1 (5:00 am) 5022 293 26,178 3041 73 1:02:45
Live 2 (6:00 am) 4627 274 23,832 2167 63 1:00:53
Live 3 (7:09 am) 18,272 541 48,081 6922 159 59:32
Live 4 (8:18 am) 12,324 454 65,447 5,771 148 1:25:19
Live 5 (9:44 am) 55,095 2.2k 1,21,059 29,413 613 1:51:59
Live 6 (11:41
am)
18,961 758 84,122 8,289 491 1:06:23
Facebook Live
Total number of six videos that ran on the Facebook page
None of the lives were boosted

15. Campaign that ran overnight
Campaign Name Reach Engagement Website clicks
US Election 2016 Live 38,774 2359 310
Clinton casts her vote 37,808 2224 71
Women don white to support
Hillary
21,279 3385 94
Wikileaks founder Julian Assange 15,924 741 87
Bernie Sanders votes in Vermont 3,789 320 59
Trump won 24 electoral votes 33,459 1044 135
Trump surged past 200 votes 25,907 4806 69
Clinton wins New York 52,724 1492 142
Final verdict – Trump 45th
US
President
1,07,049 67,808 398

16. Facebook Live
• During November 3 to November 9, 2016 (the time around which
the US Election campaign started), we had an average reach of
60, 42,001
• 2-3% of the audience were from the States, mainly New York and
California (these are audiences who have been coming back to
our page from the past 30 days)

17. Setting Benchmark One After Another
• For consistently setting benchmarks one after another and hitting new
highs with every successful outreach, the news portal was lauded by
Facebook in a global case study, for its extensive and successful use of
Facebook Live
First Lady- Facebook Live activity with Tisca Chopra which
got more than 18K likes
Firstpost
Gameplan-
Facebook Live
with
Cricketwallah

18. Setting Benchmark One After Another
Facebook Live with Imtiaz Ali which
generated 4.6 K views

19. Setting Benchmark One After Another
• On a weekly basis Firstpost continues to broadcast 15 FB live sessions on a
weekly basis regarding a diverse set of subjects ranging from cricket,
football, politics, films to socially trending topics

20. Thank You