1. FrontalRain Technologies Pvt Ltd.
FrontalRain Technologies
Software for Food and AgriBusiness
am Srinivasan
st
2014
rontalrain.com
am.srinivasan@frontalrain.com

2. FrontalRain Technologies Pvt Ltd.
Why Agribusiness …
duce more food in next 40 years
duced in the past 10,000 years

3. FrontalRain Technologies Pvt Ltd.
lture – Most debated topic
Software for Agriculture is the need of the hour …
Software for Games, Social network can wait

4. FrontalRain Technologies Pvt Ltd.
SupplyTopic Global Rank
Total Area Seventh
Irrigated Area First
Population Second
Economically Active population Second
Total Cereals Third
Wheat Second
Rice Second
Coarse grains Fourth
Total Pulses First
Oil Seeds Second
Fruits and Vegetables Second
Implements (Tractors) Third
Milk First
Live Stock (castles, Buffaloes) First
Demand
Population 1.2 Billion
Rural Population 70%
Urban Population 30%
Population in 15 to 64 Yrs 65%
Median Age 26.2 Yrs
Fastest Growing Economy Avg 7%
Israel is the size of three Vidarbha
districts put together. But it exports
more agricultural produce than whole of
India. That too when most of its land is
desert and it has poor rainfall of 6
inches as compared to 40 inches in
Vidarbha.
http://articles.timesofindia.indiatimes.com/2012- 07-
11/nagpur/32631802_1_vidarbha-farmers-drip-irrigation-farmers-and-
experts
India has a Rich Bio Diversity with
46,000 plant species and 86,000
species of animals. It has Arable Land
of 428 million acres with favourable
climate all around the year (Unlike USA,
Europe and China where farming is
possible only 5 to 6 months a year).
Indian - Supply Chain challenge
3,214 km from North to South
2,933 km from East to West
15,200 km of land frontier of
4 million KM of road network
7500 KM of coast line
43% of area used for Agriculture
pply Chain - Opportunity …

5. FrontalRain Technologies Pvt Ltd.
Team
Jayaram Ravi Sreeram
Founder Founder Founder
Managing Director Director, Tech Head Director, Biz Dev
Supply Chain
Supply Chain
Technology
Technology
Agribusiness
Agribusiness
 Former Senior Executives from SAP German Multinational
 Technology Expertise in Driving large International Research Projects
 Expertise in Global Supply Chain Projects
 Indepth expertise in developing world class products
50 Years of Combined Experience

6. FrontalRain Technologies Pvt Ltd.
Retail
Food Processing
Center
Transport
Cold Storage
Farm
Farm
Farm
FarmFarm
Consumer
Consumer
ConsumerConsumer
Agronomist
Banks
Quality Labs
Crop
Consulting
Cold Logistics
Transport
Rain+ Software for Food and AgriBusiness

7. FrontalRain Technologies Pvt Ltd.
Product – Designed for AgriBusiness
Growers Processor
s
Retail
Sales
Exporters Non Profits
Cooperatives
Go-live
in one week
Scale to
Unlimited
Users
No
Hardware
Cost
Benefits
Zero
Risk

8. FrontalRain Technologies Pvt Ltd.
Desktop Laptop
Tablet
Mobile
Cloud
Computing
 Just need internet connection to start
 Same software works on Desktop computer, Laptop, Tablet and Mobile
 Software used in office, home and on the road while you are travelling
 With features like Emails, SMS, Geo location, documents, Images and Videos
 Easy to use like facebook, gmail or banking software – no additional investment except login
Use Modern technolgies to break information asymmetry by exposing real time demand and supply data
Technology

9. FrontalRain Technologies Pvt Ltd.
Sample Customers
“Distribution of
branded food to
18,000 stores”
Food Processing Company
Jams, Ketchup, Cooking paste
“500 million
eggs a year”
Poultry farming Customer
“Aqua feed for 20,000
inland Fish Farms”
Aqua feed mill company
“Trading across 20
different countries
from Asia Pacific”
Commodity Trader in Dubai
“Backward Integration
to grow spices”
Global MNC
“Non profit company
working with farmer
groups”
Financial institution managing
farm cooperatives in Nigeria

10. FrontalRain Technologies Pvt Ltd.
Government Projects
 Cooperation for Agriculture Risk Management with NABARD – German GIZ Bank
 Government of Karnataka, Agriculture Department for Weather based Crop Insurance
 Department of Agriculture and Cooperation ( DAC ) for Fertilizer Quality Control
 Pilot Show case Project for sharing Market arrival data from Mandi’s to Agribusiness –
with data.gov.in regarding Open Data Initiative - National Data Sharing and Accessibility Policy –
NDSAP-2012
 Project Discussion with Spices Board - Cochin

11. FrontalRain Technologies Pvt Ltd.
Presence / Strategic Relationships …
 100+ Customers - Pan India Presence, Present in Africa, Canada, Middle East, and Far East
 Strategic Relationships with Buhler for food processing
 Cooperation for Agriculture Risk Management with NABARD – German GIZ Bank
 Hivos(Netherlands) , Doreo Partners (Nigeria ) for establishing linkages with farmer producer organizations

12. Affordable Cloud based Software
for food and AgriBusiness

13. FrontalRain Technologies Pvt Ltd.
FrontalRain Technologies
Software for Food and AgriBusiness
am Srinivasan
st
2014
rontalrain.com
am.srinivasan@frontalrain.com