Maintaining the product roadmap is one of a product manager's core responsibilities, but there's much debate over what form roadmaps should take. Should they include dates? What timeframe should they cover? How granular should they be? These are the slides from ProductPlan's webinar on how to structure your product roadmap.

1. 3 Ways to Structure Your Product Roadmap

2. Jim Semick
Founder, ProductPlan
Maddy Kirsch
Marketing Coordinator, ProductPlan
Nick Fields
Customer Success Manager, ProductPlan

3. According to our
2015 Product
Roadmap Survey,
Communication is
a Top Goal and Top
Challenge
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Product Roadmap Objectives
Product Roadmap Challenges

4. How can we build roadmaps that
better communicate product
strategy?

5. Put Strategy First
© 2016 ProductPlan. All Rights Reserved.5

6. Consider Your Audience
• Executives
• Engineering
• Sales
• Internal vs. External

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Don’t Miss the Forest for the Trees
• The Roadmap is not the Backlog
• Be Goal-Oriented
• Keep Initiatives and Dates High Level

8. Think in Themes That Deliver Value
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9. When are Dates Appropriate?
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Timeline Style
Roadmap
Roadmap
Without Dates

10. Typical Roadmap Components

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Product Lines or
Categories
Quarterly or Monthly Timeframe
Details: Strategic importance,
progress, owner etc.
Color-Coded by Goals

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However you choose to structure
your roadmap, make sure it’s visual,
accessible, and easy to update.

13. What To Do Next
Note: For current customers and trialers, we have
promotional pricing through 5/15.
© 2016 ProductPlan. All Rights Reserved.13
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