Context is King – Crafting Smarter, Adaptive Digital Products Today
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The document discusses the importance of considering context when designing digital products. It notes that emerging technologies allow products to increasingly automate adaptations to context, providing a better user experience with less work. Different types of context are examined, including screen, proximity, environmental, and behavioral context. The document provides guidance on designing for context, including thinking big but starting small, defining the core experience before enhancing it, and testing early and iteratively. Key principles for working with context are to never remove features, always allow overrides, and avoid collecting personal data in a creepy or invasive way. The future of the Internet of Things will involve billions of smart devices, increasing the need for digital products to adapt to context.
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Context is King – Crafting Smarter, Adaptive Digital Products Today
- 1. Context is king Crafting smarter, adaptive digital products today @nickvanderlinde
- 4. @nickvanderlindeProfsoUX 2016 We are thinkers, designers, technologists, illustrators, copywriters and makers
- 7. @nickvanderlindeProfsoUX 2016 Good design considers context
- 13. @nickvanderlindeProfsoUX 2016 The good news: Emerging web technology allows us to (largely) automate that manual part
- 14. @nickvanderlindeProfsoUX 2016 “The design goal is to find ways to use data, prior behavior and business logic to have things happen automatically, or as close to automatic as we can get.” — Aaron Shapiro (CEO, Huge inc.)
- 15. @nickvanderlindeProfsoUX 2016 Good design considers context Great design adapts to context
- 16. @nickvanderlindeProfsoUX 2016 Less work for our users! (Also: more work for us!)
- 17. @nickvanderlindeProfsoUX 2016 Context on the web today
- 23. @nickvanderlindeProfsoUX 2016 Today, it’s mostly big tech companies that (try) to make use of context.
- 25. @nickvanderlindeProfsoUX 2016 Different kinds of context
- 31. @nickvanderlindeProfsoUX 2016 @nickvanderlindeUX Poland 2016
- 45. @nickvanderlindeProfsoUX 2016 Adobe Management Cloud Episerver Digital Experience Cloud Sitecore Experience Platform New tools and platforms
- 46. @nickvanderlindeProfsoUX 2016 A practical guide to designing for context
- 47. @nickvanderlindeProfsoUX 2016 1 2 3 4 Think big, start small
- 48. @nickvanderlindeProfsoUX 2016 & Quantitative research Helps to discover what is happening with a product or service • Surveys • A/B tests • Remote tests • Analytics Qualitative research Tells you why that is happening, and catch underlying problems • Focus groups • Interviews • Participatory design • Usability tests
- 49. @nickvanderlindeProfsoUX 2016 Mapping research insights to the customer journey CONSIDERATION SEARCH PURCHASEORIENTATION
- 52. @nickvanderlindeProfsoUX 2016 The best ideas emerge at the intersection of user needs and business goals
- 53. @nickvanderlindeProfsoUX 2016 “The trick to making progress is picking the right problem to solve” — Jeff Hawkins
- 54. @nickvanderlindeProfsoUX 2016 1 2 3 4 Define the core
- 57. @nickvanderlindeProfsoUX 2016 “Help us improve the online seat selection user experience”
- 61. @nickvanderlindeProfsoUX 2016 Progressive enhancement means not making assumptions about Javascript, browsers, connectivity, screens, etc, We simply make things that works everywhere
- 62. @nickvanderlindeProfsoUX 2016 In practice, that means • Core content (text & images) • Radiobuttons, forms, selectboxes • A simple, accessible experience
- 65. @nickvanderlindeProfsoUX 2016 Content blockers can (and will) wreck your beautiful design Content blockers can (and will) wreck your beautiful design http://www.flickr.com/photos/johnkarakatsanis/15586600289
- 67. @nickvanderlindeProfsoUX 2016 Making sure your product works everywhere is incredibly liberating It allows us to move on quickly, and focus on the cool stuff
- 68. @nickvanderlindeProfsoUX 2016 1 2 3 4 “Enhance” with context
- 69. @nickvanderlindeProfsoUX 2016 Now that we have the basics in place, let’s enhance!
- 74. @nickvanderlindeProfsoUX 2016 1 2 3 4 Test early and keep improving
- 80. @nickvanderlindeProfsoUX 2016 Designing for context Think big, start small Define the core Enhance and polish Test early, keep improving 1 2 3 4
- 81. @nickvanderlindeProfsoUX 2016 Design principles for working with context
- 86. @nickvanderlindeProfsoUX 2016 (Re)prioritize content and features, don’t eliminate them
- 88. @nickvanderlindeProfsoUX 2016 No matter how sophisticated your context model or algorithm, your assumptions will often be wrong.
- 90. @nickvanderlindeProfsoUX 2016 Clearly show what’s happening, and allow users to overrule your assumptions or find alternatives.
- 93. @nickvanderlindeProfsoUX 2016 “We may collect information on your mobile device, such as contacts, photos, or media files, your location, sensor data (e.g., about the speed of your movements, such as whether you are running, walking, or in transit).”
- 99. @nickvanderlindeProfsoUX 2016 The benefits to your customers must outweigh the (potential) privacy cost
- 100. @nickvanderlindeProfsoUX 2016 Don’t take anything away Allow overrides Don’t get creepy Design principles
- 110. @nickvanderlindeProfsoUX 2016 As technology blends into every aspect of our lives, the need for digital products to consider and adapt to context becomes increasingly urgent
- 111. @nickvanderlindeProfsoUX 2016 Intel says: http://www.forbes.com/sites/jacobmorgan/2014/10/30/everything-you-need-to-know-about-the-internet-of-things/ 200billion smart devices in 2020
- 112. @nickvanderlindeProfsoUX 2016 Are you ready for that future?