2. The Consumer Promotions: What
Shoppers Think in 2016 survey
reveals…
UK shoppers are cynical, savvy and have an
eye for real value
Consumers punish brands that are lazy
with their promotional marketing
3. types of sales promotions do consumers engage
with?
WHAT
70% entered a free
prize draw67% entered a brand
competition
66% collected vouchers for a free gift
4. do on-pack promotions affect consumers’
decision to buy?
HOW
37% are more likely to buy a product
5%are less likely to buy a product
51% are not influenced
5. competition prizes are most attractive to
consumers?
WHAT
27% like a price discount
23%like low monetary value but
high oddsof winning
6. headline prizes are most attractive to
consumers?
WHAT
53% like a cash prize of £10,000
11% like a dream holiday or luxury trip
13. type of travel prize do consumers find most
appealing?
WHAT
18%
prefer a luxury trip in Europe
with spending money
15% prefer an exotic beach holiday -
all expenses paid
18. do consumers tell friends and family about
product promotions or competitions?
HOW
70% will share face to face
20% will use Facebook
19. industries’ promotions appeal most to
consumers?
WHICH
34%are attracted to promotions in leisure
27% are attracted to promotions in media
25% are attracted to promotions in finance
20. supermarket promotions do consumers best
respond to?
WHICH
24%said fresh food
24%said health and beauty
22%said savoury snacks
22. What can you learn from the
survey?
UK shoppers are never static. Last year’s trend
can be this year’s biggest marketing mistake…
Wake up. Break out.
Stamp originality and creativity on everything.
23. Find out more about
2016 shoppers with our guide to
What Shoppers Think in 2016