The key points: ▫️Empathy in business and how to measure it? ▫️Design thinking tools ▫️How to handle uncertainty as the project evolves? ▫️Design thinking in IT — how does it work? ▫️Tips and tricks on design thinking methodology.

1. Design Thinking
by Anastasia Tumanova
24.11.2017

2. Three facts about myself:
1. Train is my home :)
2. I don’t like uncertainty so I learn how to
improvise
3. 8 out of 12 years of professional
experience I work for IT industry

3. Let's repeat:
Silk
Silk
Silk
Silk
Silk

4. What do cows drink?

5. Water

6. But before we start:
1. What experience do you have with DT?
2. What do you want to get out of today?
3. What do you find challenging with
understanding your customer?

7. What is design thinking?

9. How will it work?
VS.
How people will use it?

12. Draw a sunset

13. Draw a specific sunset which
you saw last week

14. What does it mean to think like
a designer?

20. Design thinking is a method of
creative problem-solving

21. But what if it’s not (just) your
problem?

22. Design thinking is a way to feel
and fix other people’s problems

23. Design thinking hepls manage
wicked problems

24. To fix a broken India education
system without any more
money

25. To help millions of vulnerable
babies to survive at the limited
or no electricity area.
Lowcostly.

26. Design thinking it’s a way to get
the full view of a problem

28. What is Design Thinking for?
● Spaces
● Products
● Services
● Systems

29. Fundamentals:
Empathy
Teamwork
Experimentation

32. Design thinking is made by
multidisciplinary teams

33. Design thinking it’s a way to
see problem as a challenge

34. Experiment!

35. PSY- Gangnam Style

38. Simple rules:
1. Encourage stories
2. Ask open-ended questions
3. Ask why
4. Act like naive outsider
5. Dig for emotions

39. We are interested how people
make decisions!
Design thinking is not touchy
feely stuff :)

40. Show the last photo at your cell
phone and share a story

41. “IDEO is pleased to announce
that we have acquired
Datascope”

43. We are not looking for proves!

47. Anastasia Tumanova
063 341 89 15
tumanova.anastasia@gmail.com