Are local customers finding your business online? Is your website optimized for local SEO? How good is Yext? Is your Google My Business page setup correctly? The potential to attract new customers via local search is huge. Local search engine optimization is more than just plugins and keywords. It is not a trend or fad. 70% of searchers will find the information they need WITHOUT even needing to visit YOUR website. Alex Miranda of Marknet Group will share his wealth of local SEO knowledge with you. The presentation will include: • Local SEO myths • Local SEO plugins • Google+ My Business vs Google Local • What citations are worth your time • The fastest way to add citations without spending a dime • What is the Local Carousel, why it matters & hows it changing • Pigeon Update. Who benefits? Who loses? • GEO targeted Organic Local Landing Pages • Some really cool tips, tricks & hacks!! http://marknetgroup.com

1. With Alex Miranda

2. What I Will Cover
• Local SEO myths
• Local SEO plugins
• Google+ My Business vs Google Local
• Citations
• Local Carousel
• Pigeon Update
• Organic Local Landing Pages
• Some really cool tips, tricks & hacks!!

3. Local SEO Myths
Myth – To boost your SEO just claim your Google business
listing.
Myth - The More Google+ Posts and followers, the better.
Myth – You should worry about NAP details like “St.” vs
“Street”, “Rd.” vs “Road”
Myth – I need reviews from all citation sites.
Myth – You need a WordPress Local SEO plugin.
Myth – Implementing Schema will boost your rankings. It
Just makes it easier for search engines to display content.

4. Local SEO Plugins
• Yoast Local SEO - $69, $129, $249. Marks up
your contact page
• WordPress Local SEO – FREE
• Local Search SEO Contact Page – FREE
Generates QR Code
• Local Business SEO - Simple way to add
important microdata information about your
site for SEO purposes

5. Google My Business Vs Google+ Local

6. What Matters
• Use one Gmail address for everything
• Verify your business
• Link Website
• Email is beneficial
• NAP – name, address, phone number
• Use an address recognized by Google
• Provide local phone number
• Proper Category – Choose 5. First is most important
• Add logo and at least 5 images
• Gain over 10 followers
• Claim custom URL
• 5 reviews and stars will start appearing on SERP
• Change intro once a month

7. Delete Duplicate Pages

8. Delete Duplicate Pages
If there is an issue, have Google call you right away. Go Here

9. Oh and BTW You can now get back
deleted pages.

10. Google+ Brand Page Audit
http://www.steadydemand.com/Google-Plus-Brand-Audit-Tool.php

11. Google+ Brand Page Audit

13. Citations
Structured Citations – Most common. Found on
business listing sites such as yellowpages.com,
yelp.com..etc
Unstructured Citations – Event Listing sites, job
sites, govt sites, blogs..etc

14. Citation Tips
• Be consistent with NAP across all channels.
• Check to see if you are already listed.
• Use – site: mywebsite.com to search your business.
• When searching for your business use variations.
• Use MOZ Local to find errors.
• Use Google MapMaker.
• Clean up first before listing on other sites.
• Use this tool (Blumenthals) to find proper Google Places
categories.
• Start big go small.
• Stay organized and create a spreadsheet.
• Comply with Google’s quality guidelines. Read it!

15. Ways To Get Local Citations
• Organize Local Events – Think EventBrite, WordCamps, Charity.
• Host workshops at your business – Get them on Meetup.com.
• Search – Use meetup + your city, free workshops + your city or
“free classes + your city” and you’ll find more places to post
events.
• Host an event at a local library – Gets you on their online event
calender.
• Job Posting – Elance, Odesk, Freelancer..etc. Include NAP, URL.
• Classified Ads – Craigslist, Ebay, local newspapers. Include NAP,
URL.
• Discount citations, student citations, chambers and
more…Check this list out

18. Let Me Tell You About Yext
• Cost – Prices range from $500 to $$$$.
• Rankings - Does NOT boost rankings.
• Pay to Play – Once you stop paying, photos, text
descriptions and tracking disappear.
• Verification – Not owner verified and therefore are
not valued as highly by Google.
• Duplicates – They do not remove duplicates.
Only positive is speed at which info is synced.

19. Be Very Careful With Yext Scan Results

20. Trust MOZ. They Don’t Mislead

22. Concentrate on the Big 4 Aggregators
• Puppet masters of the local search ecosystem.
• They send info to directories.
• Feed search engines every few months with
your info.
• Fix your company info.
• Allows you to cut down on time.
• Prioritize directories you wish to cover.

23. Concentrate on the Big 4 Aggregators
Localeze - $297 per year
• Yellowpages
• Local.com
• Hotfrog
• Best of Web Local
• Apple/Siri
• Trip Advisor
• Bing & Yahoo Local
Plus many more……..

24. Concentrate on the Big 4 Aggregators
InfoGroup – Free via expressupdate.com
• Google Maps
• Citysearch/CityGrid
• Whitepages
• Superpages
• Ask
• Bing & Yahoo Local
Plus many more……..

25. Concentrate on the Big 4 Aggregators
Acxiom – Free
• Yelp
• Yellowpages
• Superpages
• Local.com
• Yellowbook
• Apple/Siri

26. Concentrate on the Big 4 Aggregators
Factual – New kid on block.
• Yelp
• Google Maps
• Bing
• Trip Advisor
• Apple/Siri

27. Concentrate on the Big 4 Aggregators
Factual – New kid on block.
• Yelp
• Google Maps
• Bing
• Trip Advisor
• Apple/Siri

29. Pigeon Update
• Only affects local queries. Search radius
reduced. Neighborhood targeting increases.
• Yelp & TripAdvisor biggest winners.
• Local directories benefit most. They will take
over most local results.
• Small business website owners get hurt.
• DUI lawyers, realtors wiped off the carousel
map!!..More to come

30. Pigeon Update
• Google carousel will disappear on desktop.
Replaced with local pack to mirror Mobile
search results.
• See which directories are showing up for
important keywords. List yourself on them.
• Based on your GEO mobile location, your local
SERP will constantly change.
• WWMD will be future of Local SEO.
Oh that stands for: What would mobile do.

31. The Pigeon Effect Day 1

32. The Pigeon Effect Day 3

33. Tracking Local Pack Results
Do a search for your business

34. Tracking Local Pack Results
Copy the new Google generated search query

35. Tracking Local Pack & Carousel Results
Go To Webmaster Tools

36. Google is now tracking GEO location
for broad search terms.

37. Organic Local Landing Pages
• There are only 10 spots for organic. Up to 7 for Maps.
• Identify which areas to target and create a unique page for each.
• Content + Optimization = Local SEO.
• Focus on local long tailed keywords, products, services.
• Write to connect with your target audience.
• Clear and relevant. Speak their language.
• Avoid keywords in Footer.
• Make sure local keyword is in permalink.
• Title tags and description must include local keyword.
• Do not overload with Keywords
• Start with a few. Build out over time.

38. Organic Local Landing Page Example

39. Local SEO Results!!

41. Local SEO Results!!

42. Great Keyword Tool
Keywordtool.io
• It’s Free
• Finds Keywords people are actually using on
Google
• It’s great for longtail keywords
• YouTube Keyword research included

43. Keywordtool.io

44. Connect YouTube with Google+
• Sign into YouTube with the user name and
password used to manage your Google My
Business Page.
• Choose the account you manage.
• Connect
• Make Sure You Verify Channel.

45. Connecting you current YouTube Channel
Go here: https://support.google.com/youtube/contact/ytgplus

46. YouTube SEO Trick
• Edit your closed caption transcript. You can use it as an
SEO optimized description.

47. YouTube SEO Trick
• Edit to include keywords. Then download and copy &
paste to description. This will bump your video up on
rankings.

49. Connect With Me
Email: alex@marknetgroup.com
LinkedIn: mralexmiranda
Twitter: @mralexmiranda
Facebook:
www.facebook.com/prunderground
Google+: google.com/+AlexMirandaSEO
Web: http://www.marknetgroup.com

50. Want To Learn More?
Checkout our WordPress SEO classes at:
www.marknetacademy.com
• Set up your Google My business page
• Local SEO plugins and which ones to install
• Create local organic landing pages
• Learn Geo targeted keyword research
• Get your questions answered immediately
• Live and in person hands on training using your very
own website