4. Market trend in artificial jewelry
business shows the 5% - 10%
compounded annual growth rate
(CAGR).
Home delivery of jewelry product
also encourage us to response the
artificial jewelry industry.
Gap between demand and supply of artificial
jewelry provide us the opportunity to
develop online business.
4
5. To get the competitive edge in market
by offering return policy.
To develop a profitable and sustainable
online business.
To get the large number of customer on
our website.
To increase the number of jewelry designs
over the year.
5
6. “To provide innovative designs, attract and retain the customers.
Our services will also exceed the expectations of our
customers.”
6
7. There is numerous jewelry products that are available in the market and offered on many retail shops and
online websites. The Nimra artificial jewelry especially offer Ear Rings, Necklace, Bangles, Finger Rings and
Complete Jewelry Set. The price of these jewelry products may vary from their designs and quality but still
available on competitive price in the market. You can visit soon for more designs on :
www.nimrafashiongallery.com
7
8. 1. Offering an open interface on website
2. Return and exchange policy
3. Privacy
8
9. Capturing minds and visits
RFM
Easy payments mode
Target market
( At major cities of Pakistan)
9
10. Jewelry Items
No. of Units
(Sold)
Total Sales
Our Revenue
(As per 15%
Commission)
Ear Rings 3000 7,50,000 1,12,500
Necklace 1200 4,00,000 60,000
Bangles 850 3,40,000 51,000
Finger Rings 2200 4,00,000 60,000
Complete Jewelry
Set
900 45,00,000 6,75,000
Total 8150 57,24,000 9,58,500
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11. 3.1 People and Partners:
11
Partners
Investment
(PKR)
Profit Share Development
Qasim Raza 30,000 27% 10.50%
Faiza Batool 25,000 25% 6.25%
Faisal Hafeez 25,000 25% 6.25%
Total 80,000 77% 23%
13. 3.3. Marketing:
News Paper Adds
Social Web-sites (Face Book, Twitter)
TV Channels
Brochures
3.4. Business Development:
By attracting customer attention on our website
By making innovation in products design
Increase in demand of artificial jewelry
13
14. 4.1. Benefits Returned to Owners:
Increase in number of customers
By achieving business success.
4.2. Market share and performance:
The number of customers increased by 7% annually.
To improve our performance focused on niche marketing.
4.3. Brand and Reputation:
Our Brand name is “Nimra Artificial Jewelry”
To improve our brand image , display our visual adds on
exhibitions, Art galleries etc.
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58%
42%
Market Share &
Performance
Nimra Artificial Jewelry
others
www.nimrafashiongallery.com
15. Particulars Amount (Rs.)
Start-up Expense to Fund 32,000
Start-up Assets to Fund 1,18,000
Total Funding Required 1,50,000
Assets
Non-cash Assets from Start-up 38,000
Cash Balance on Starting Date 80,000
Additional Cash Raised 0
Total Assets 1,18,000
Liabilities and Capital
Liabilities
Current Borrowings 70,000
Long Term Liabilities 0
Accounts Payable (Outstanding bills) 0
Total Liabilities 70,000
Capital
Planned Investment 80,000
Additional Investment Requirement 0
Total Planned Investment 80,000
Loss at Start-up (Start-up Expenses) (32,000)
Total Capital 48,000
Total Liabilities and Capital 1,18,000
Total Funding 1,50,000
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16. Nimra Artificial Jewellery
Profit and Loss Statement
For the period ended March 25, 2013
Particulars Amount (Rs.) Amount (Rs.)
Sales 9,58,500
Cost of Goods Sold (3,00,000)
Gross Profit 6,58,500
Operating Expenses:
Marketing Expenses 70,000
Distribution Expenses 35,000
Utility Expenses 25,000
Transaction Fees 20,000
Web Hosting Fees 15,000
Administrative Expenses (Salary) 2,88,000 (4,53,000)
EBIT 2,05,500
Interest Expense --------
Taxes --------
Net Profit 2,05,500
16
