This document provides lessons on writing effective web copy. It discusses positioning a product to solve problems, understanding the target audience, competitors, and traffic sources. It recommends using an intriguing tone without being salesy, including multiple calls-to-action, and testing web copy variations. Proper formatting and architecture is also important to maximize conversions and avoid clutter.

1. Web Copy 101

2. LESSON-1 (How To Sell Without Beings salesy)
People in the online space don’t like to be sold to…
Stop readers dead in their tracks…. Keyword: Intrigue them beyond their wildest
imagination…
So, tell me, what is it that stops you in your tracks?
News…
Infotainment….(normally works better with emails)
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3. Lesson-2:
Positioning
The market is a saturated place. How does your
product solve a problem, or a pain point?
You stand out in this field with strategic
positioning ..
Before writing a single word of web copy, you
should be asking yourself a few questions..3

4. 1.
What is Your UVP?
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5. Who Is Your Ideal Client?
5
2.

6. What Is Your Current
Monthly Traffic sources
And Your Main Traffic
sources?
6
3.

7. 7
Who Are your
Competitors?
4.

8. What Is Your Strategy
For Getting New
Clients?
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5.

9. 9
Which stage of awareness
is your visitor currently
at?
Eugene Schwartz says that
there are five levels:
1. Unaware
2. Problem aware
3. Solution aware
4. Product Aware
5. Most aware

10. Lesson #3 FT. An
Unpopular Opinion:
Ditch Carousels
Generally, people on the internet are short on time…
Unless, you’re an established brand, people might not want to wait
and see all the big names you have worked with…
The faster you can show them your credibility, the better.
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11. Write In A Conversational Tone
✘ You want people to immediately understand your core
message..
✘ Tell me, when do you find yourself most captivated?
✘ If you think about it, it’s normally when you’re having a
conversation with a friend.
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12. Keep Your Web Pages
Clear And Clutterfree
Do you not feel embarrassed when a
relative visits your house and they
discover your house is a mess?
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The same concept applies to web copy.
Visitors to your site are sacred guests.
Make them feel special. Stay clutter free.

13. See, initially you are writing is based on research and contains a bit of
guesswork.
But in this day and age, you want to say goodbye to guesswork.
Use A/B testing when and where appropriate and make those tiny tweaks. Trust
me, they are going to make a big difference in the long run.
Split Test When Necessary And Applicable
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14. Include Multiple CTA Buttons In Your Web
Copy
Multiple CTA buttons are a proven way to make
sure that your conversion gets maximized.
So, don’t miss out on this….
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15. Be Weary Of The Architecture
Of your Web Copy
Do you not feel embarrassed when a relative
visits your house and they discover your house is
a shambolic mess?
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The same concept applies to web copy.
Visitors to your site are sacred guests. Make
them feel special and stay clutter free.

16. SEO
Make Google your best friend
Follow backlinko and neilpatel and
keep yourself updated on the
basics of on-page SEO.
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17. WireFrame Tools
Use wireframe tools to really get an
idea of how you want to structure
the copy on your site.
Free wireframe tools include:
wireframe.cc
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Found this helpful?
Let me know in the comment section below.
Don’t Forget To Save. Feel free to Share As
Well.
And, If you’re A Business Owner Seeing This,
Then You’re In Luck. I’m Currently Offering
Three Web Copy Critiques For Free.
If you’d Like To Take Me Up On This, Then Let
me Know In The Comment Section Below.

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if you’d like me to share my
personal favorite resources for
learning web copy, then let me know
in the comment section below.

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