3. Annual revenue: $500 million Value: $1.7 billion Leafs Value: $470 million (#1 in NHL) Raptors: $386 million Toronto FC: $100 million) Product + Brand
4. Leafs No Cup since 1967 Longest cup drought in NHL Raptors 15 years, 1 playoff series win TorontoFC 4 years No playoffs 4 coaches fired Product + Brand
5. “MLSE wins on the balance sheet and loses on the fields of play” – Globe and Mail Product + Brand
6. FifiFalaschi Sir Ian Blake Paisley McRae PRODUCTS+BRANDING Friday, October 15, 2010 Rob Hartley Ted Lee Martina Corbella Product + Brand
47. Brands as Tribes Seth Godin Consumers look for leaders Naturally we suck at making decision Brands help make this decision Companies as Tribes Product + Brand
48. Zappos – customer service – giving a damn TD – access – open late Old Spice Brand Attributes Brand Attributes Product + Brand