Qurater provides the deepest social ad targeting intelligence for specific high value verticals - Find the right customers with better targeting and reach them efficiently. Our technology improves social media ad ROI.

1. Qurater Business Edge
Big Data Approaches for Customer Acquisition

2. Founding Team
Rakshit Daga
Founder & CEO
Sumit Mishra
Founder & CTO
Prashanth Adiraju
Co-Founder &
Chief Product Officer
Each founding member brings 15+ years experience defining, developing & selling technology
products

3. Social Media – Unique Ad opportunity
Media landscape is
fractured, but Social
networks have scale
- enormous user
bases and deep
databases.
$4.7B
2013
$17.0B
2017
Social data gains
more value the
closer to the source
you get--that is, to
individuals and to
what they express
about themselves on
social platforms ......
CAGR
30+%
But with current ad
targeting .......
Social Media Ad spend

4. Purchase intent context
is getting lost

5. Qurater provides
the deepest social
ad targeting
intelligence for
specific high value
verticalsFind the right customers with
better targeting and reach them
efficiently
DEMOGRAPHIC
Age, Gender
PERSONAL
City, Birthday, Education, Workplace, Education
SOCIAL
Likes, Interests,
CONTEXT
Purchase Intent

6. Our goal
- help brands improve their social media ad ROI
facebook
CONTEXT
Demographic,
personal, social &
behavioral
QURATER
CONTEXT
Purchase Intent
from social
conversations
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
facebook
Google
(adwords)
0.20%
5.23%
Retail CTR
Opportunity to
improve is
significant

7. Improved ad targeting with Facebook integration
CTR
CPA
Interest,
demographic
targeting
Interest targeting lets you
target everyone who has
expressed a specific
interest in any topic
Context (Purchase
intent) targeting
Context targeting lets you target
everyone who has expressed
purchase intent for a specific
product
Qurater integration with
facebook
(custom audiences)

8. Qurater Context
1. Deeper understanding of vertical specific dimensions (e.g. price
segments, product features)
1. Purchase intent – specific intent to buy a product
2. Aggregate Customer intent – brand/product demand prediction
based on social signals (positive or negative)
1. Correlation models tying verticals – e.g. A person interested in a
high value car is more likely to buy a premium phone or buy
premium fashion accessories.

9. What Qurater provides

11. Technology summary
Source Agnostic Data Discovery,
Mining & Structure Extraction
Cloud scale – Massive Volumes Of
Data
State of the art NLP / Machine
Learning to derive industry specific
dimensions
Customizable analytics with industry
leading visualization techniques
Technologies for improved ad targeting & to reach users efficiently

12. Qurater Roadmap
1 high value
vertical
(technology)
fb integration
3 high value
verticals
(auto,
retail/ecommerce)
Self-sign up
tw integration
TODAY In 6 MONTHS

13. Qurater Proposition for Brands
1. Discover social profiles with purchase intent for your
products
2. Develop a new/efficient channel to reach customers
3. Improve social media ad ROI thru better targeting (fb, tw)
1. Generate product demand insights (social buzz as a
proxy)Qurater offers a social ad targeting platform with deep
intelligence and optimized for your business

14. Qurater provides the
deepest social ad
targeting intelligence for
specific high value
verticals.
Find the right customers with
better targeting and reach them
efficiently
DEMOGRAPHIC
Age, Gender
PERSONAL
City, Birthday, Education, Workplace, Education
SOCIAL
Likes, Interests,
CONTEXT
Purchase Intent