This document provides an introduction to user experience (UX) design. It begins with icebreaker exercises for students to learn about each other. It then defines UX design and discusses the user-centered design process. This includes conducting user research, creating user personas and journeys, wireframing, prototyping, and usability testing. The document outlines common UX design roles and skills. It emphasizes that UX design is about understanding user needs and designing products to meet those needs through the entire development process. Students then participate in exercises to practice elements of the UX design process like research, sketching solutions, and creating a prototype.

1. INTRO TO UX
DESIGN

2. Who We Are
Lindsay Stefan

3. Time to get to know one
another!
1. Grab some post-its and pens
2. Find out neat things about your partner
3. Write 1 or 2 words on 3 different post-its about
your partner
4. Post your notes on the wall on the side of the class
5. With your help, the class will group the
characteristics into categories

4. What is User
Experience Design?

5. What will I learn
• Identifying and defining a problem
• Who practices UX Design?
• What are some UX Design skills?

7. Describe a bad experience
• What is it?
• Why do you
dislike it?

8. Describe an experience you love
• What is it?
• What do you
love about it?
• What is your
favourite part?

9. Likes / Dislikes

10. Teams of 2-3
10
Minutes
Identify one
product/
service
experience
that could use
improvement
5
Discuss and
share with the
class
15 minute discussion

11. What is the company?
What is the product?
How does that make you feel?
Identify positive and the negative.

12. Designing the User
Experience

13. User-Centered Design Process

14. What most people think
UX is
Field research
Face to face interviewing
Creation and administering of tests
Gathering, organizing, and presenting statistics
Documentation of personas and findings
Product design
Feature writing
Requirement writing
Graphic arts
Interaction design
Information Architecture
Usability
Prototyping
Interface layout
Interface design
Visual design
Taxonomy creation
Terminology creation
Copy writing
Presentation and speaking
Working tightly with programmers
Brainstorm coordination
Company culture evangelism
Communication to stakeholders
helloerik.com/ux-is-not-ui

15. What UX actually is
Field research
Face to face interviewing
Creation and administering of tests
Gathering, organizing, and presenting statistics
Documentation of personas and findings
Product design
Feature writing
Requirement writing
Graphic arts
Interaction design
Information Architecture
Usability
Prototyping
Interface layout
Interface design
Visual design
Taxonomy creation
Terminology creation
Copy writing
Presentation and speaking
Working tightly with programmers
Brainstorm coordination
Company culture evangelism
Communication to stakeholders
helloerik.com/ux-is-not-ui

16. “People don’t buy what
you do, they buy why
you do it.”

17. Abstract Concrete
Research Planning Design

19. Strategy
Scope
Structure
Skeleton
Surface

20. Validating an Idea -
Strategy / Scope

21. 10
• Conduct user
research
5
Minutes
15 minute exercise
• Come up with three research
questions to ask others in the
class

22. Site Maps - Structure

23. Sketching - Structure

24. Customer Journey Map - Structure /
Skeleton

25. 20 minute exercise
10
Minutes
• Design a customer journey
map for the product identified
in Exercise 1
10
• Discuss and share with the
class

26. User Flows - Structure

27. Wireframing - Structure

28. Prototyping - Structure /
Skeleton

29. Prototyping - Skeleton /
Surface

30. Usability Testing -
Everything!

31. Who practices UX
Design?

32. USER
RESEARCHER
UX
DESIGNER
INFORMATION
ARCHITECT
CONTENT
STRATEGIST
INTERACTION
DESIGNER
VISUAL
DESIGNER
FRONT-END
DEVELOPER
PROJECT
MANAGER

33. What startups want.
Someone who can:
‣ conduct user research
‣ design the user flows
‣ copywrite
‣ create hi-fi mockups
‣ write the front-end code
‣ run usability tests
‣ manage the product

34. AND BREAK.
5 minutes!

35. 45 minute exercise
Same teams of 2-3
Sketch as many
solutions to the
product identified
in Exercise 1 as
you can!
5
Discuss
and share
with the
class
15
Identify
themes and
requirements
10 15
Bring your
ideas and
decide on
the master
design
10
Minutes
Conduct
user
research

36. 1. Start sketching your ideas
2. Bring ideas together and create one
master design
3. Discuss and share with the class

37. Thank you!
Q&A
More info:
info@redacademy.com