internal communications
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A brief look at internal communications
![INTERNAL
COMMUNICATION
Within Organizations
[GROUP-7]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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internal communications
- 3. Objective To understand the communication within a corporation and understand its importance and impact by a comparison between two companies.
- 4. What is Internal Communication It means how information circulates among the employees of a company
- 5. Types Grapevine network Downward network Horizontal network Diagonal network
- 6. GRAPEWINE NETWORK Informal Organizational Communication Network Rumors about future agendas
- 7. DOWNWARD NETWORK Formal Method of Communication From Top to down
- 8. Horizontal NETWORK Peer to peer information sharing Similar ranking staff
- 9. Diagonal NETWORK Includes everyone regardless of ranking and function
- 10. Channels Open door policy Meetings Technology Intranet Email Social Media Newsletter or staff magazine Face to Face (Informal)
- 12. Advantages of effective internal communication Optimal level of employee engagement Participate in decision making Motivating staff Reinforce vision and mission Primes people for crises
- 13. What fosters effective communication Inform, involve and empower employees Collaboration Building Relationship Resource-Sharing Supporting and encouraging dialogue Democratization of Information
- 14. Challenges for Effective Internal Communication Incoherence of goals Culture Barrier Incorrect Channel Poor Leadership Personal Issues Demoralization
- 15. Problems from Ineffective IC Ineffective decision making Internal Conflicts Poor employee performance Employee moral Decrease in innovation
- 16. Problems from Ineffective IC
- 17. Amazon.com Pros: • Psychometric Evaluation • Weekly Meetings – Regular Feedback • Brown Bag Sessions – Makes the team work like a family. • Managers can be reached at any point of time – Transparent, Friendly, Feedback. • Clothing Freedom – Helps express one’s personality • Fair and Equal Treatment • Activities during Peak Season Amazon Leadership Principles – Customer Obsession Ownership Invent and simplify Are right, a lot! Hire and develop the best Insist on Highest Standards Think Big Bias for Action Frugality – Resourcefulness Vocally Self Critical Earn Trust Dive Deep Have backbone, disagree and commit Deliver Results
- 18. Cons at Amazon: The Customer is always right. Frequent Meetings helpful but time consuming and sometimes unnecessary Can encourage inappropriate clothing Warehouse and Logistics employees not catered to Lack of formality between employees of different levels – Can lead to ego problems.
- 19. Flipkart Pros: Quick Growth Best within Local Market Good cooperation with its Suppliers Bright Employees Great Office space and Benefits Cons: •Only Skill based recruitment •Lack of a clear Vision of Culture •Lesser Interaction with Senior Management. •A more horizontal mode of communication. •Less cultural diversity •Haphazard Policy Structure.
- 21. Recommendations Amazon Increase focus vertical communication Increase employee expression forums or open gate policy Flipkart Involve employee in decision making Increase focus on vertical communication
- 22. Key Learnings Organizations are complex places which require a good, balanced level of internal communication. We reviewed top brands and identified their IC problems Benefits and negatives of vertical and horizontal communication networks. The role of each employee in the overall success of the organization.
- 23. THANK YOU
- 24. References Ctb.ku.edu, (2015). Chapter 15. Becoming an Effective Manager | Section 4. Promoting Internal Communication | Main Section | Community Tool Box. [online] Available at: http://ctb.ku.edu/en/table-of-contents/leadership/effective- manager/internal-communication/main [Accessed 24 Oct. 2015]. Google.co.in, (2015). internal communication - Google Search. [online] Available at: https://www.google.co.in/search?q=internal+communication&biw=1366&bih=643&so urce=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIm9uo78zbyAIVRjJyCh3f_At5 [Accessed 24 Oct. 2015]. Small Business - Chron.com, (2015). Business Communications & Etiquette. [online] Available at: http://smallbusiness.chron.com/business-communications-etiquette/ [Accessed 24 Oct. 2015]. Study.com, (2015). Internal Communication in an Organization: Definition, Strategies & Examples - Video & Lesson Transcript | Study.com. [online] Available at: http://study.com/academy/lesson/internal-communication-in-an-organization- definition-strategies-examples.html [Accessed 24 Oct. 2015]. Wikipedia, (2015). Internal communications. [online] Available at: https://en.wikipedia.org/wiki/Internal_communications [Accessed 24 Oct. 2015].