2. Nestle India
Nestlé India. is part of Nestlé S.A. Swiss
multinational company headquartered in
Vevey, Switzerland.
The Company continuously focuses its efforts to
understand the changing lifestyles of India and
anticipate consumer needs in order to provide
Taste, Nutrition, Health and Wellness through its
product offerings.
8. Pricing
• Munch was launched with objective of
maximizing Market share
• It is low priced to encourage customers to make
impulse purchase
• It is priced at Rs 2/-, Rs 5/-, Rs 10/• Nestle Munch is now available only in Rs 5/- Pack
of 13g.
9. Promotion
Advertising:
• TV
• Radio
• Bus Hoardings
In 2004, the brand roped in the Bollywood actress
Rani Mukharjee as the brand ambassador. The
brand is promoted heavily across the visual media.
Nestle munch is being repositioned with
advertising campaign with Vijendra Singh.
10. Nestea
The Nestea Brand is Licensed to Beverage Partners
Worldwide(BPW), the joint venture between CocaCola and Nestle. Nestle holds the right to
manufacture and market Nestea Brand.
11. Product
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Product: Nestle Nestea
Product Level: Expected Product
Product Depth:
In terms of no of bags- 25, 40, 80,150 & 250 Bags.
In terms of flavours-Peppermint, citrus
fruit, mango and peach, apple, vanilla are the new
variants launched.
12. Price
• Nestea Black -40 bags Rs. 40.99
• Nestea Black- 80 bags Rs. 78.99
• Nestea Black -150 bags Rs. 145.99
• Nestea Black -250 bags Rs. 235.99
• Peppermint - 25 bags Rs. 49.99
• Mango & Peach- 25 bags Rs. 39.99
• Apple -25 bags Rs. 40.99
• Vanilla -25 bags Rs. 41.99
All the products are “Odd Priced” to create a
psychological impact
13. Promotion
Very aggressive Sales promotion
Free Samples were distributed on the Cash counters
in supermarkets.
40% of Promotion Budget on Advertisements during
Launch Phase
Planning on getting into event promotions in the
coming year.
14. Maggi 2 min Masala
Nestle Maggi noodles falls under the category of
prepared dishes of Nestle. The 2 Minute Noodles
makes a great base for a quick and delicious meal. The
all time favorite that everybody calls “Meri Maggi”
15. Product
Product- Maggi 2 min Masala instant noodles.
Product level- Expected level.
Product depth(5)- 75g, 150g, 300g, 450g, 600g
17. Promotion
• Advertisement
• Events
• Maggi is one of the brands which succeeded in
diffentiating it firstly on basis of operational
value i.e it can be made 2 min then later in
maturity stage on the basis of sentiments i.e
‘Meri Maggi’ where the consumers were
encouraged to share their experience of having
Maggi and also provided them opportunity to be
part of the Packaging and labeling.