DoWhistle investor pitch

1. Whistle
www.dowhistle.com
Whistle first! Search next.
Mr. RAJA M APPACHI – Founder and CEO
Presented by :

2. Raja
Appachi
Karthik
Subramaniam
Prakash
Palakkarai
Parimala
Nagarajan
ULTIMATE TEAM
Founders

3. Ranga
Jayaraman
Stanford CDO
Jay
Vijayan
Tesla CIO
ULTIMATE TEAM
Advisors

4. 60+ Years of Work Experience
Across
Multiple Industries

5. What is Whistle?
Needs meet Haves
Whistle is a platform that connects people and
fulfils their needs
The Government, NGO’s and Intuitions can use
whistle platform to listen to people’s thoughts
and needs to serve people better.
Serve People
Platform
Be it an organization or a business, people can
come together and put in their needs and get
spontaneous responses with Whistle.
People
Producers and Consumers create Whistles on
the app, to announce what they would be
providing or consuming
Market Place
All the information on the platform is real time
and it can dynamically serve people based on
their needs.
Dynamic
Whistle's notification system
alerts/beeps/whistles when any of the
interested party is near the other thus
connecting effectively.
Connection
74

6. Why Whistle?
Consumer
Wanted
Column
Search Listings
Service
Providers
Provider
Wanted Column
The “Wanted Column” does not help in fulfilling
needs spontaneously. Neither does it give the
service provider an idea about the HEATMAP of
the requests. The availability and the need gap
remained unfilled
Search Listings
For users, search tools or listings like Google,
Craigslist and Angie’s list could help them find a
nearby service provider, for an urgent need like a
broken water supply or a gasoline for their stalled
vehicle. But their address does not reflect the
actual location. The user might miss the nearby
provider or vice versa
Service Providers
For service providers, they need to wait. Wait for
user to contact them. Most times there is lack of
information like the location and the exact
requirement from the user.
 Whistle resolves this by informing both parties when they are
nearing each other, so that the nearest provider is available to the
nearest consumer. It makes the service delivery effectively
utilized. It can also be applied to other categories like neighbor
help
57

7. Get Things Done
How it Works 05
Need! Have.
A consumer or provider create a “Whistle” for a category like home repair and subcategory plumbing. The
system detects the location and matches with already created whistles on the category and subcategory of
the opponent ( if provider then consumer or vice versa). It alerts all matching users when their interested
party is nearing them. They communicate and gets things done.

8. THE MARKET
ODE - On Demand Services
ODE Village Economy was named the largest global trend of XXI century
ODE grew 400% and VC investments rose to
230% between 2013 and 2015
Statistics
2
Whistle introduces a product to a multi-billion
market on the booming ODE
ODE – On Demand
Services
1
Based on ODE Market growth more revenue
opportunities will rise
Revenue
4
Valuations in this space are reaching several
billion dollars
Valuations
3
25

9. Revenue Model
• Free for Consumers
• Monthly subscription (Rs.500) for business-owners (Providers) after 12 months.
• Basic free and monthly subscription with added value for developers community to
provide API about consumer needs or available providers.
2018
2015,2016
2017
Growth Projection (India)
Providers : 50K
Cost : 2M
Revenue : 0
Revenue Projection
(India)
Providers : 50K
Revenue : $4.5M
Growth Projection (USA
& India)
Providers : 100K
Cost : $10M
21
Projection ( USA &
INDIA)
Current Traction(India)
Roadside assistance : 1 k
Gold loan office/ officers : 3.7 k
Blood donors (India) : 18 k
Others : 2 k

10. Risks and Mitigation
Providers will compromise with tracking their location on
normal business hours to increase their business potential. The
App has a quick on and off of tracking. It also has Whistle
duration to automatically sets off the whistle. For consumer,
Whistle will be alive for few minutes or a day based on their
preference. Consumers location is stored and shared only when
their whistle is alive or their location is turned on
Privacy Concerns
2
A patent is registered about this new model. It will
stop or hinder the competition. An aggressive
marketing strategy will be applied to reach out high
number of users quickly to defeat the user base of the
future competitor
Competition
1
Whistle helps the parties to locate each other and
to communicate. The transaction is done outside of
the app. So the App is not responsible for service
delivery or quality or allegations.
Liability Concerns
3

11. Marketing
Acquire Customers through both Online & Offline engagements
Increasing brand awareness in
India through TV Ads
Presence in important online
acquisition channels
Targeted social media
communication & advertising TV AdvertisingSocial Media
Direct Acquisition
26
OUR AIM IS TO GATHER A 50K USERBASE IN INDIA(Chennai/Bangalore) WITHIN 12 MONTH

12. Investment
Product
Development
Marketing
Team Growth
Estimate
Operations
5% 5% 85%2 Million USD 5%

13. What you get
10% equity in the company

14. Exit Strategy
IPO or acquisition by one of the major players is
likely, provided we can build up momentum at scale.

15. Raja M
Appachi