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Entrepreneurial way of thinking
RAJI GOGULAPATI, AUGUST 2014
Agenda
Thoughts about an entrepreneur
Emerging Trends in Technologies for business
Thought processes, methodologies, tools and techniques
Thoughts about an Entrepreneur
entrepreneurabout anThoughts
Think, act,
learn cycle
Document
Find your path
along the way!
• Don’t doubt yourself when
you are doing your homework.
• Keep track of your findings. It
is good to refer to yesterday’s
work and have checklist for
tomorrow. A three month plan
is even better.
• You are as good as anyone to
do the work. Believe.
Cliché Advice
Experimental
Focused
Dealing with failure
Sense of purpose
Collaborating
Self learning
Taking feedback
Ownership Self organized
Passionate
Core Capabilities
Every one is a systems professional with infrastructure to build business - smart phone
Take advantage of Social, Mobile Cloud Convergence
for bringing smart business ideas to shape
Technologies enable and drive business.
Top 15 Smartphone Apps
June 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
Top 15 Apps % Reach
Smartphone App Audience 100.0%
1 Facebook (Mobile App) 73.6%
2 YouTube (Mobile App) 52.1%
3 Google Play (Mobile App) 52.1%
4 Google Search (Mobile App) 47.9%
5 Pandora Radio (Mobile App) 45.6%
6 Google Maps (Mobile App) 45.1%
7 Gmail (Mobile App) 41.5%
8 Instagram (Mobile App) 30.4%
9 Yahoo Stocks (Mobile App) 30.3%
1
0
Facebook Messenger (Mobile App) 26.9%
1
1
Apple Maps (Mobile App) 26.2%
1
2
Yahoo Weather Widget (Mobile App) 26.0%
1
3
iTunes Radio/iCloud (Mobile App) 22.5%
1
4
Twitter (Mobile App) 21.7%
1
5
Google+ (Mobile App) 20.3%
http://www.comscore.com/Insights/Market-Rankings/comScore-Reports-June-2014-US-Smartphone-Subscriber-Market-Share
Expectations
Innovation begets innovation
Disruption
Finding lasting success requires a deeply embedded value system with vigilance on strategy and hard core capabilities
Education
Daily digital
routines
Health
A few Examples
Emerging Trends in Education
Useful for teachers to design courses!
Learning is continuous for the learner!
Search and learn – key to enhance your learning!
Learning from anywhere, anytime, free courseware – about a decade and half old!
Khan Academy, OU on iTunes U
Coursera and Duolingo
For skills that matter in real world
Evolution of Mobile Applications for Businesses
New approaches to old ways
Daily digital routines with Mobile Apps
Business Applications continue to evolve
Slides 16-21 are from
http://www.slideshare.net/kleinerperkins/internet-trends-2014-05-28-14-pdf
Then, Now
Ever evolving ideas
Data driven, pattern finding business
models
Communications – global context
Future of anything and everything
Healthcare – Mobile Apps for more
personalized care
http://www.mirror-project.eu/ http://mylifesoftware.com/
Opportunities to help are there in every neighborhood!
Transnational Diaspora Entrepreneurship
Torres-Coronas, Teresa, and Maria-Arantzazu Vidal-Blasco (eds). "Chapter 9 - The Role of ICT
in Supporting Transnational Diaspora Entrepreneurship". Social E-Enterprise: Value Creation
through ICT. IGI Global. © 2013.
Information technologies facilitate activities of entrepreneurs of host and migrant countries
Trade channels Diaspora channels
Universities and colleges
Mobile Banking
Thinking Techniques Methodologies
Framework
More and more major businesses and industries are being
run on software and delivered as online services—from
movies to agriculture to national defense ….
…Software is also eating much of the value chain of
industries that are widely viewed as primarily existing in the
physical world ……
…..many people in the U.S. and around the world lack the
education and skills required to participate in the great new
companies coming out of the software revolution”
Marc Andreesen, Co-founder of Netscape in WSJ Aug 20,
2011
Software is eating the world!CONTEXT
System Thinking – helped build information system from scratch
ProcessInput
Basic computer information system
Output
Feedback
The world is a system of systems
Representing the world as a complex, interconnected, system-of-systems.
Source: IBM Business Value study The world's US$4 trillion challenge: Using a system-of-systems approach to
build a smarter plane
The report can be downloaded at http://www-935.ibm.com/services/us/gbs/bus/html/ibv-smarter-planet-system-of-
systems.html
Glimpses Into Approaches to building Systems
Systems Development Life Cycle
Project Initiation Planning Requirements gathering System Analysis Design
Development Testing Implementation
Software Engineering is a discipline to build information systems
Apps are introducing new ways of building software applications!
Analytical thinking – Basis for Systems analysis
Helps solve complex problems by breaking problems into parts
Address questions:
Who, what, why, when, how?
Problem Recognition and Definition
User
mentions a
problem
Is it a
problem or
symptom
Establish
the need
Define the problem
Technical feasibility
(Proof of concept)
Economic feasibility
(costs vs Benefits)
Legal Feasibility (laws
and regulations)
Operational feasibility
(historical acceptance
of IT systems,
Personnel re-training)
Schedule feasibility
(balancing time and
resource)
Feasibility Study
Current
System
Analysis
Requirements
analysis
Conceptual
Design
Alternatives
Systems Analysis
Goals of systems analysis stage
Understand As-Is Determine To-Be
Understand current processes Determine requirements for the system being built
System Development Tools
Iterative Development – Theme
Design
Develop
Test
Joint
Application
Development
User review
Requirements
Critical thinking
Learn how to learn
Blooms Taxonomy
Research Methods
Reference:
http://www.clemson.edu/assessment/assessmentpractices/referencematerials/
documents/Blooms%20Taxonomy%20Action%20Verbs.pdf
Platform thinking
Network effects Producers and Consumers
Interactions on information around a central theme – books on Amazon, tweets on Twitter
Rethinking traditional business design
Reference: http://platformed.info/the-platform-thinking-series/
Choices, Alternatives, Decision Making
Evaluate and Justify
A few cloud based apps for storage
Dropbox
Discipline to make dreams happen
Stay focused
Not easy - challenging
http://www.slideshare.net/WorldFutureSoc/tech-
castglobalconsciousness
Many emerging technologies are changing the world view on every industry
Influence of Social, Mobile, cloud convergence is the just the beginning in the business world
Keep the curiosity about the abundance and promise offered by technologies
Concluding Remarks
https://www.techcastglobal.com/
Several tools, methodologies, techniques to get the job done!
Tell your story
Educating the Next Wave of Entrepreneurs –
Unlocking Entrepreneurial Capabilities to Meet the
Global
Challenges of the 21st Century
See http://www3.weforum.org/docs/IP/AM11/EE_Full
Report_Final.pdf
Educating the Next Wave of Entrepreneurs –
Unlocking Entrepreneurial Capabilities to Meet the
Global
Challenges of the 21st Century – Executive Summary
See
http://www3.weforum.org/docs/WEF_GEI_EducatingNext
Entrepreneurs_ExecutiveSummary_2009.pdf
References:
http://forumblog.org/2014/07/india-entrepreneurial-game/
http://economictimes.indiatimes.com/industry/services/retail/
amazon-india-launches-pet-supplies-
category/articleshow/39626772.cms
http://www.redbus.in/
http://www.akashtablet.com
Schlesinger, Leonard A. & Kiefer, Charles F. & Brown, Paul B.. ( © 2012).
Just start: take action, embrace uncertainty, create the future.
McGrath, Rita Gunther & MacMillan, Ian. ( © 2000). The entrepreneurial mindset:
strategies for continuously creating opportunity in an age of uncertainty
Cardon, M. S., Foo, M., Shepherd, D., & Wiklund, J. (2012). Exploring
the Heart: Entrepreneurial Emotion Is a Hot Topic. Entrepreneurship:
Theory & Practice,36(1), 1-10. doi:10.1111/j.1540-6520.2011.00501.x
Heath, Ralph. ( © 2009). Celebrating failure: the power of taking risks,
making mistakes, and thinking big
Hansen, Morten T.. ( © 2009). Collaboration, how leaders avoid
the traps, create unity, and reap big results.
Karlgaard, Rich. The Soft Edge: Where Great Companies Find
Lasting Success. Jossey-Bass. © 2014.
References
https://www.uber.com/
http://cacm.acm.org/magazines/2013/11/169033-computing-
technologies-for-reflective-creative-care-of-people-with-
dementia/fulltext
References – contd.
http://blog.airbnb.com/belong-anywhere
https://www.dropbox.com/
Slides 16-21 are taken from
http://www.slideshare.net/kleinerperkins/internet-trends-2014-05-28-14-pdf

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