SMAC refers to the convergence of social media, mobility, analytics and cloud computing technologies. These technologies are disrupting businesses and driving opportunities. Social media allows businesses to better understand customers and connect with them. Mobility gives access to information anytime through smart devices. Analytics provides insights by processing large amounts of customer data. Cloud computing provides data storage and access from anywhere. Together, SMAC represents a major opportunity for IT companies and businesses to transform by becoming more customer-focused, agile and data-driven. The document discusses examples and statistics on how different industries are leveraging SMAC.

1. SMAC
TECHNOLOGIES
(EMBRACING NEW TECHNOLOGY FOR PRESENT & FUTURE BUSINESS)
By,
RAKHAV KRISHNA G III IT
RAHUL RAJAN D III IT

2. INTRODUCTION
• The increasing pace of change is rapidly driving customer,
businesses and technology firms in a tight embrace, with the
convergence of disruptive technologies eroding the boundaries
separating them.
• Businesses are becoming more and more agile.
• So, the technologies such as social media, mobility, analytics and
cloud computing are coming together to unleash unlimited
opportunities for everyone involved
• This convergence – also known as SMAC – is the leading disruptor
to the business-technology ecosystem and also become the fifth
wave of IT sector.

3. ERAS IN ENTERPRISE
PRE - DIGITAL ERA (decades
before 1980’s):
 ORGANIZATION STRUCTURE – Highly
Centralized
 DESITION MAKING PROCESS -
Management Driven
 CUSTOMERS - Lack Information
 ROLE OF TECHNOLOGY – Support Function
 DISRUPTIVE TECHNOLOGY – PC’s
DIGITAL ERA (80’s & 90’s):
ORGANIZATION STRUCTURE –Semi-
Decentralized
DESITION MAKING PROCESS - Management
Driven with customer input.
CUSTOMERS - More Informed
ROLE OF TECHNOLOGY – Strategic Functions
DISRUPTIVE TECHNOLOGY – Basic Internet,
PC’S

4. ERAS IN ENTERPRISE
POST DIGITAL ERA:
With over 4.5 billion mobile subscribers and over 2.5
billion internet users, many believe that we have already entered
the post-digital era.
 ORGANIZATION STRUCTURE Highly decentralized
 DESITION MAKING PROCESS – In collaboration with
customer input
 CUSTOMERS – Highly informed
 ROLE OF TECHNOLOGY – Business enablers
 DISRUPTIVE TECHNOLOGY – AI, Robotics, Augmented
reality, Cloud Computing,
BYOD

5. WHY SMAC?
13% of web
traffic comes
via mobile –
more than
double last
year
37% growth
in the
number of
global 3G
subscribers
in the past
year
1.5 billion
smartphones
and tablets
will be
installed
globally by
mid 2015 –
overtaking
laptops and
PCs
30% Of
global
population
which is
online
450 billion
Estimated
number of
business
transactions
on the
internet, B2C
and B2B, per
day by 2020
35 zettabytes
amount of
data in the
world by
2020

6. FOUR PILLARS OF SMAC
SOCIAL MEDIA - To connect and socialize with
people faster and easier
MOBILITY - Smart devices connects you to the
world anytime, anywhere.
ANALYTICS - Tool for processing data and
generating required information at required instance
of time.
CLOUD - A place where you can store billions of
Gigabytes of data and access it easily whenever
required.

7. SOCIAL MEDIA
• A social media strategy has become a must for all
enterprises, be it banks, retailers or the government.
• With over one billion individuals logged on to
various social networks, people are now using social
media for advice on what products to buy, where to
shop and even regarding what firms they want to
work with.
• While most enterprises use social media for their
customer service function only, many firms have
now started using social media in tandem with their
sales and marketing functions.
• This in turn enables firms to use data generated by
the customers effectively to service their larger pools
of customers

8. FACTS TO GAZE
• 2.18 billion Global Social Network Users, Worldwide
• Facebook had 1.8 billion monthly active users as of 24 April 2016, an
increase of 25% year-over year.
• Over 350 million Facebook users suffer from “Facebook addiction Syndrome”
• Daily users 757 Million
• 34% of Facebook users are in the 18-29 age group
• LinkedIn has grown from 4500 users in 2003 to 500+million users as of
May 2015
• Every Minute there are 2 users joining in LinkedIn
• Expecting 3 Billion users.
• Geographical reach is in 200 countries.

9. SOCIAL MEDIA IN INDIA
•Tata DoCoMo – 11.68
•Vodafone – 10.75
•Nokia – 8.66
•Fastrack - 8.44
•Samsung – 5.87
•Kingfisher – 5.36
•Intel – 5.01
•Pepsi – 4.39
•Shopper Stop – 4.36
•Levis – 4.31
Top
brands on
Facebook
India by
local fans
(millions)

10. MOBILITY
• Mobile devices have changed the way people access
digital content.
• Smartphones and tablets have brought rich, digital
content to the fingertips of consumers.
• Mobile banking has emerged as one of the most
innovative products in the financial services
industry.
• Shoppers are increasingly using their mobile devices
for everything from browsing to comparing to
buying products.
• Governments are also reaching out to their citizens,
using mobile devices as an efficient channel.
• Enterprises also jump on to the mobility
bandwagon, and ensure that their applications are
mobile ready.

11. FACTS TO GAZE
• 42% of mobile phones in the US are smart phones. In Europe, the figure is 44%
• More than 97% of phone owners access the Internet or email on their
handheld device
• More than 110 million smart phones users in the US and Europe access social
networks and blogs on their phones
• Percentage of LinkedIn usage through mobile is 41% as of Feb 2015
• Average no of profile views in LinkedIn through mobile are 28 Million as on
Apr 18, 2016
• There are 164.8 million Mobile Internet Users in India (2009 – 2015)

12. STATATICS ON MOBILITY

13. ANALYTICS
• Every year, companies and individuals
generate billions of gigabytes of data.
• Data, which properly analyzed and used in
time, can emerge as an unbeatable competitive
advantage.
• Enterprises need to recognize the prospect
analytics represents and should adapt their IT
strategy to capture such opportunities’.
• Analytics can help retailers predict buying
decisions of shoppers
• While governments can use analytics to
provide services directly to their citizens

14. THREE V’s OF ANALYTICS
• The sheer amount of data generated or data intensity that must
be ingested, analyzed, and managed to make decisions based on
complete data analysisVolume
• How fast data is being produced and changed and the speed
with which data must be received, understood, and processedVelocity
• The rise of information coming from new sources both inside
and outside the walls of the enterprise creates integration,
management, governance, and architectural pressures on ITVariety

15. USES OF ANALYTICS
• Banking
• Health Care
• Retail
• Transportation
• Government

16. CLOUD
• The undeniable power of cloud computing to
foster innovations and improve productivity is
now accepted by both IT vendors and their
customers.
• The financial services and government sectors
are mostly moving to a private cloud model due
to information security concerns, other industries
like healthcare and retail have adopted public
cloud.
• Moreover, their existing infrastructure has
helped telecom players to emerge as providers of
cloud computing, leading to erosion in
boundaries between IT and telecom vendors.

17. FACTS TO GAZE
• 74% of enterprises are trying to use some form of cloud services
• 84% of CIO’s want to cut application costs by moving to the cloud
• One third of IT budgets will be spent for Cloud enablement
• In 2016, over 206 billion USD put into the Global Public Cloud Service
Markets whereas in Big Data it has been increased to 48 billion USD.
• Amazon Web Services is the first to launch a suite of cloud based services
including storage, computation and the human intelligence
• Unites States continues to top the ranking table as the location with
lowest risk followed by UK
• Cushman and Wakefield has ranked India the second most risky country
among 30 countries for data centers 

18. INDIA PUBLIC CLOUD SERVICE MARKET,
by segments (2012)

19. SMAC INITAIL PROJECTS
• The Home Depot
• Adidas
• CERN
• Orlando Health
• “My Airtel My Offer”
• YouTube
• Netflix
• City Bank, India

20. FUTURE WITH SMAC
1. Virtual offices where employees sit at home and connect through skype
and other social networks using their smartphones, maintain their data
on the cloud, generate reports and forecasts through analytics are just a
few years away.
2. Personal regarding your company’s production strategies , marketing
strategies ,or assistance regarding health insurances: with an additional
support of social connectivity, is possible using SMAC. Won’t that make
your life easier?
3. Wouldn’t it just be great that your LinkedIn profile is automatically
making the necessary changes when you change your job and your
details are entered in new company’s database? e-assistance app
4. Creation of app that assists you at every point in your life , may it be
searching for a good restaurant, or major decision making

21. TARGET AUDIENCE
Social
networking
companies
Wireless device
manufacturers
Telecom
infrastructure
suppliers
Big data and
analytics
companies
Data as a service
(DaaS)
companies
Social and cloud
application
developers
Cloud-based
service
providers of all
types

22. ADVANTAGES AND HURDLES TO OVERCOME
ADVANTAGES:
• Forecasts through 2020
• Learn from SMAC market opportunity
• Understand the SMAC market opportunity
• Identify key area for IT personal development
• Identify leading companies in SMAC app lifecycle
• Identify opportunities for SMAC converged apps and services
• Cost Effective
HURDLES:
• Storage of Huge amount of data in cloud is a big deal.
• Analysing such large data is a Tedious Process.
• Securing the data from being hacked.

23. CONCLUSION
SMAC collectively is considered to be a
multi-billion dollar opportunity, globally
for the IT-BPO vendors. The enterprises
are increasingly adopting these
technologies, as they become more agile
with information sharing within
organization and seek more insights
about their customers to serve them
better.

24. THANK YOU  
ANY QUERIES??