InfoTrends estimates that in the coming years, the market for multi-channel marketing campaigns will grow by over 28%. Clearly, this trend represents an opportunity for print and marketing service providers. Is your business ready? If you're looking for ways to get in on this trend, Pageflex and MindFire have a solution for you. Our new collaboration brings together the robust automated multi-channel marketing campaigns created in MindFire Studio with the extensive document management capabilities of Pageflex Storefront.

1. Pageflex
&
MindFire
Two
Great
Technologies,
One
Great
Solu5on

2. Today’s
Agenda
• Overview
of
mul5-­‐channel
marke5ng
and
marke5ng
automa5on
• Pageflex
Storefront
–
what
it
is
and
how
it
enables
marke5ng
automa5on
• MindFire
Studio
–
what
it
is
and
how
it
enables
marke5ng
automa5on
• The
combined
product
offering
-­‐
use
case
• Customer
experience
• Demo
• Ques5ons
3/15/13
2
Pageflex Confidential

3. Your
presenters
• Marion
Williams-­‐BenneN
– Pageflex
Corporate
Communica5ons
Manager
• Leslie
Wengenroth
– Pageflex
Director
of
Marke5ng
• Dave
Rosendahl
– MindFire
Co-­‐founder
• Craig
Hath
– ZUZA
Port
Master

4. Mul5-­‐channel
marke5ng
• Mul1-­‐Channel
Marke1ng
is
the
art
and
science
of
bringing
together
a
variety
of
different
marke5ng
channels
to
reach
a
customer
where
they
“live”
– Usually
a
combina5on
of
“places”
which
can
include
a
printed
catalog,
a
retail
store,
a
web
site,
in
social
media,
or
in
their
email.
• Objec5ve
–
to
reach
the
customer
in
ways
and
in
channels
that
speak
directly
to
them
and
use
that
informa5on
to
create
future
campaigns

5. Marke5ng
automa5on
• The
goal
–
to
create
interac5ve
“conversa5ons”
with
customers
and
poten5al
customers
– With
a
targeted
message
– Delivered
via
their
preferred
channel
– With
support
for
mobile
devices
– With
automated
triggers
to
generate
follow-­‐up
– All
seamlessly
integrated
• The
plaXorm
and
the
campaign
needs
to
respond
quickly
to
changing
channels
and
ongoing
responses
• It
all
needs
to
be
measured
–
ROI
is
cri5cal!

6. Marke5ng
automa5on
• In
addi5on
to
mul5-­‐channel
marke5ng,
marketers
are
also
using
technology
to
automate
their
marke5ng
opera5ons:
– Marke5ng
automa5on
replaces
high-­‐touch,
repe55ve
manual
processes
with
automated
solu5ons
– Lets
you
use
and
reuse
what
you
learn
about
your
customers
• Marke5ng
automa5on
can
also
help
you:
– Gain
efficiencies
in
your
produc5on
process
– Support
a
distributed
sales
and
marke5ng
team
– Ensure
5ght
brand
and
crea5ve
control

7. Marke5ng
Automa5on
at
Its
Best
"Marke5ng
automa5on
is
o`en
construed
as
mechanical,
cold,
and
impersonal-­‐-­‐and
its
name
certainly
doesn’t
help.
The
term
“automa5on”
conjures
images
of
shiny,
futuris5c
technologies
with
human-­‐like
intelligence.
However,
marke5ng
automa5on
is
designed
to
help
us
mere
humans
work
with
superhuman
speed,
while
s5ll
delivering
a
friendly,
relevant,
and
personal
marke5ng
message
to
poten5al
clients.“
-­‐
CMO.com
–
the
blog
of
the
CMO
organiza7on

8. A
large
and
growing
market
• More
than
$76B.
by
2017,
from
less
than
$50B.
in
2013

9. The
opportunity
for
PSPs
and
MSPs
• It’s
a
natural
outgrowth
of
other
services
– Personalized
communica5ons
– Data
driven
communica5ons
• With
new
technology,
it
can
be
just
as
easy
as
direct
mail
• InfoTrends
es5mates
worldwide
growth
in
PSP/MSP
market
will
be
28.2%
from
2010
–
2016
• It’s
very
profitable!
InfoTrends Workflow Software Report, 2012

10. Compelling
Results
• Adding
marke5ng
services
can
be
a
catalyst
for
growth
– 36%
of
printers
see
double-­‐
digit
revenue
growth
• Average
10%
revenue
growth
– 71%
have
increase
in
digital
print
volume
• 13%
growth
on
average
Infotrends- The Evolution of the Cross-Media Marketing Services Provider, 2011

11. Pageflex
Storefront
• We’re
no
longer
talking
about
web-­‐to-­‐print
• We’re
talking
about
flexible
web
portals

12. Pageflex
Storefront
web
portals
• Can
be
deployed
for
mul5ple
customers
and
different
ver5cal
markets
• Business-­‐to-­‐business,
business-­‐to-­‐consumer,
enterprises,
franchises,
small
businesses
– Founda5on
for
all
sorts
of
targeted
communica5on
• Print,
email,
mul5-­‐channel
campaigns,
personalized
video
and
rich
media

13. Pageflex
Storefront
• Different
skins,
different
workflows
for
different
audiences
• Robust
architecture
and
APIs
to
5e
into
other
services
and
applica5ons
• Resul5ng
in
a
consolidated
self-­‐service
plaXorm
for
your
customers
-­‐
available
24/7

14. 14

15. MindFire
Studio
• Drag-­‐and-­‐drop
interface
to
author
&
manage
mul5-­‐touch,
mul5-­‐channel
marke5ng
automa5on
workflows
• Enables
simple-­‐to-­‐sophis5cated
workflow
crea5on,
leveraging
any
in-­‐or-­‐outbound
media
• Designed
with
a
learn-­‐once,
apply-­‐
anywhere
philosophy

16. Marke1ng
Automa1on
Workflows
…
Generate
higher
quality
leads,
at
lower
costs

17. Marke1ng
Automa1on
Workflows
…
Nurture
Contacts
un1l
they
are
qualified

18. Combined
Offering
Campaign
Campaign
Campaign
Workflow
Template
becomes
Template
introduced
to
available
as
a
created
in
Pageflex
Storefront
MindFire
Storefront
Product

19. What
a
customer
has
to
say
• ZUZA
– Long
5me
commercial
printer
in
Southern
California
• Rebranded
in
2011
– Pageflex
Storefront
is
our
solu5on
of
choice
a`er
outgrowing
2
other
systems.
– Par5cipated
with
MindFire
on
the
beta
of
studio
and
the
beta
for
integra5on
with
PF
Storefront.
– Aggressive
go
to
market
strategy.
• Marke5ng
Automa5on
is
the
cornerstone
of
our
own
marke5ng
execu5on.

20. ZUZA
– Customers
are
at
various
levels
of
sophis5ca5on,
many
don’t
have
the
internal
resources
to
implement
an
automated
marke5ng
program
(even
large
companies),
or
don’t
want
to
invest
in
implementa5on.
– Current
MA
plaXorms
really
only
focus
on
digital
channels,
the
opportunity
to
combine
physical
with
virtual
into
a
campaign
and
offer
it
to
the
user
base
for
implementa5on
on
demand
is
extremely
large.
– I
call
this
the
Killer
App!

21. Pageflex
&
MindFire
Studio
Use
Case
• DreamLand
is
a
management
consul5ng
firm
with
offices
throughout
the
U.S.
– They
want
to
publicize
a
series
of
educa5onal
seminars
they
are
having
• The
goal
of
the
seminar
is
to
generate
quality
leads
– Their
MSP
creates
a
campaign
that
includes
email
with
microsites
to
invite
poten5al
customers
to
their
educa5onal
seminars
• The
goal
of
the
campaign
is
to
add
prospects
to
their
database
and
drive
aNendance
to
the
seminar

22. DreamLand
Campaign
• DreamLand’s
MSP
puts
the
campaign
in
Pageflex
Storefront
• Each
DreamLand
office
and
sales
manager
can
access
the
campaign
– Personalize
– Preview
– Select
their
data
– Order
• Track
the
results
through
MindFire

23. Value
for
DreamLand
• They
can
extend
cross-­‐media
marke5ng
out
to
the
local
offices
– Saves
5me
and
reduces
resources
at
corporate
office
and
at
the
MSP
• Campaign
defini5on
and
Storefront
user
group
access
controls
branding
and
messaging
– Easy
to
setup
with
minimal
risk
• Local
personaliza5on
and
segmenta5on
+
wider
use
drives
beNer
responses
• Tracking
allows
comparison
and
analysis

24. Demo

25. Summary
• Marke5ng
Automa5on
is
cri5cal
to
successful
lead,
prospect
and
customer
communica5ons
because
it
creates
the
types
of
personal
communica5ons
customers
now
demand.
• Automa5ng
these
cri5cal
communica5ons
provide
you
and
your
clients
with
a
valuable
sales
tool.
• Providing
these
types
of
campaigns
alongside
your
other
marke5ng
efforts
adds
tremendous
value
to
all
the
communica5ons
efforts
you
create
–
for
your
clients,
for
you.

26. To
learn
more
www.pageflex.com
800.551.0549
marke5ng@pageflex.com
sales@pageflex.com
www.mindfireinc.com
877.560.3473
daver@mindfireinc.com
www.zuzamam.com

27. Try
it
out!
hNp://mindfirestudio.com
hNp://pfdemo8.pageflex.com/marketplace

28. Ques5ons