How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.

1. Digital Marketing Plan
Copper Handi

2. Digital Stir
Recipes to
BUILD RELATIONSHIPS
NOT PROFILES

3. What does the term mean?
Promoting brands using all forms of digital
Advertising Means to reach customers
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)

4. Why Digital Marketing?
• The effective marketing is :
– doing it fast
– with low cost and with
– high return on investment
• The customers should have
– more choices than ever
– more information through various channels
• The current age customer expects the brands to be
relevant, to listen, to interact and behave well.

5. Search Engine Optimization
• Making our website more visible to people who are looking
for our service
• Search engines :
• Increase the ranking of portal
• Search Engine Results Page (SERP)
• To attract quality traffic
1. On-page SEO,
2. Of-page SEO
a. Keywords, page title, title tags,
b. Links

7. How is this done?
• Small & meaningful modifications to parts of our
website.
• User experience and performance
• Consumers are our users, not search engine
• Understanding visitors, their want, what they get
out of our website
• Mobile optimization, responsive web design:
minimum resizing, panning, and scrolling

8. Why is Mobile Optimization
needed
6 OUT OF 10
MI USERS
Go for
competitors site

9. India Screenager Stats
TOTAL POPULATION: 1.28bn Internet users 243mn
PC or Laptop
internet users
Mobile
Internet
Videos Social
Media
Users
90%
10%
55%
7.6%

10. Infographic
8% 10% 90%
39%
61%
Online population growth – 31%
2013 to 2014

11. Digital Marketing
Daily Deals
Social Media ads
Mobile apps
Display ads
Online videos
Text message ads
QR codes
Leads and…
0 20 40 60 80 100
Blogging
Local SEO
Email Marketing
Social Media
TIME COST

12. Digital Media Marketing
Stats and Data
243 Million Internet Users
Facebook
100
Twitter
33
Google+
54
Email Marketing
19 Youtube
Linked Forums 32
26
Mobile Apps
Offline Ads and
QR Codes
63
Social
Media Ads
7.6
Pinterest
5.5
Blogging
67
55
Source: IAMAI

13. Search Engine Marketing
• Pay per click campaigns : Pay a sum of money to
the host website when a user clicks on to the
advertisement. “click fraud”
• Pay per action campaigns
• Visibility in popular and related websites and
searches

14. Example

15. Social Media Marketing
• Building businesses through social media
It’s an online conversation…

16. Goals of Social Media Marketing
› Create an audience of engaged social media users
› Drive inbound traffic to your website
› Use forms on optimized landing pages to collect
contact information of visitors
› Use email and marketing automation to nurture leads
into repeat customers

17. Facebook
• 100 million users and increasing
• >80% mobile phone.
• 59% through mobile app
• #3 in IOS behind YouTube n Gmaps
• #4 is android behind Google, Gmail, GMaps
500 YEARS
WORTH OF VIDEOS
INFACEBOO
K

18. Objectives
• More website visits
• More fan/ follower engagement
• More Likes

19. Options
• Creating and Development of Page
• Content Development
• Buzz creation
• Posting Updates
• Joining groups
• Creating Facebook like badge and button, to place in website
• Video sharing, document sharing
• Customized offers, forms, Q&A, promoting offers
• Running contests, campaigns : Yesdeals
• Drive website visits or mobile app downloads
• Including call to action
• Display Ads
• Using Facebook for advertising can help us promote a page, app, or even an
event!

20. LinkedIn
• Creating company page
• Integrating profile with other media channels
• Add connections
• Join group
• Starting discussions, sharing information
• Launching and promoting events
• Sharing presentations ( slideshare )
• Integrating blogs
• Creating polls
• Publish press release

21. Twitter
Micro-blogging site
140 characters limit, images, videos
• Creating twitter handle
• Post tweets with site link - deets
• Tweeting based on trends – bird-of-mouth
• Follower analytics for customized offers
• Celeb Tweets
• Twitter ads
• Twitter analytics

22. Google +
• 53% of interaction between Google+ user and a brand is
positive.
• Creating profile and page
• Content development
• Adding and expanding circles
• Starting discussion, sharing information, images, videos,
document sharing, etc
• Advantage: Gmail account holder automatically becomes a
Google+ user.
• 40% of YouTube traffic comes from mobile.
• B2B marketers using blogs generate 67%

23. Few more facts….
• Companies that acquired customers from Facebook
– B2C 77%
– B2B: 43%
• 40% customers check for online reviews
• 57mn want brand related information
• 80% of users prefer to connect to brand through social media – brand
is talking to me
• 46% more user engagement
• 9:1 views: shares
• 60% lead generation to the companies
• Auto posting decreases likes by 70%
• 70% of Facebook users follow brands posted by friends and family
• Average cost of Facebook ads ppc: 1.14$
• Brand engagement increased by 176%

24. What can we do?
• Web and Graphic Design
• Content Planning & Development
• Search Engine Optimization
• Search Engine Marketing
• Email Marketing
• Social Media Management
• Mobile Marketing and Mobile apps

25. Mobile Marketing
Mobile
Website
Mobile
App
Push Alerts
(via mobile app)
Social
Media

26. Want to know more about
Digital Marketing?
• Subscribe to our blog
Whiznext.com
• Join us on facebook
Copperhandi
• Mail us to
hello@whiznext.com

27. Thank you