1. Message Design for Correcting Misinformation
on HIV/AIDS for Chinese International Students
in the U.S.

2. • Number of Chinese students studying in the U.S.
• 304,040 Chinese students during 2014-2015
• 31.2%, increased 10.8% (274,439)
• Top one

3. • Susceptibility to HIV/AIDS among Chinese young
adults
• Young adults ages 20-29, 34.2% HIV carriers, 15.6%
PLWHA in China (Liu, Luo, Cai, & Lin, 2009; Joint United Nations Program on HIV/AIDS,
2008)
• Migrants had lower level of knowledge on HIV/AIDS
compared to native people (Tulloch et al., 2012)
• College students are a vulnerable group at risk of
getting AIDS (He et al., 2008; x, 2006; Wang, 2002).

4. • HIV/AIDS-related knowledge among Chinese
college students
88.2%, basic knowledge about HIV/AIDS
College students have knowledge deficit
Poor understanding of HIV/AIDS
Confusion about HIV transmission

5. • HIV/AIDS-Related Stigma in China
• Misinformation Concerning HIV Transmission
among young adults in China
• KAP Studies on Chinese College Students
• HIV/AIDS Intervention in China
• Sources of HIV/AIDS Information among
Chinese College Students
• Theoretical Perspectives

6. • H1: The Internet is the main source for Chinese
college students in the United States searching
for general health-related information.
• H2: Chinese college students in the United States
know clearly how HIV is transmitted but do not
know how HIV is not transmitted.
• H3: Chinese college students in the United States
have an open attitude towards HIV/AIDS and
people living with HIV/AIDS.

7. • H4: When the corrected information on HIV is
provided in written text only or in written text and
numerically based message format, participants
prefer a gain-framed message instead of a loss-
framed message.
• H5: When the corrected misinformation on HIV is
provided in written text and graphically based
message formats, both the gain- and loss-framed
messages are equally preferred by participants,
and posters in text and graphical message format
increase participants’ self-efficacy in protecting
themselves from being infected by HIV.

8. • Key Informant Interviews （10，5）
• 2, 2, 1
• 4/5 female
• 2/5 American, 3/5 Chinese

9. • （ ）

10. •
• current HIV-related education activities or campaigns targeted
at Chinese students in China
• We took required classes. It’s not about sex, sometimes the teacher got the
part of sex. It was a lecture class. At that time, I did not fully engaged in the
class. I think I was little bit shy at that time. I did not ask any questions. I
did not actively discuss the issues with peers and teachers. At that time I
think I would not have a chance to practice sex.
- Informant 2

11. •
• current HIV-related education activities or campaigns targeted
at Chinese students in China

12. •

13. •

14. •

15. •

16. •

17. •

18. •

19. •

26. •

27. •
• H2

28. •

29. •
Only 29.4 percent (n=27) of participants who heard of HIV/AIDS agreed
with non of the four discriminatory statements.

30. •

31. •

32. •

33. •

35. •

36. •

37. •
•
•