Visualisation and storytelling have almost become clichés today and are built on the accurate premise that a story told visually is priceless. What is the future though? We believe that the next big shift in storytelling is who the story is for. Given the rising trend of personalisation in all spheres of life, the future of storytelling is the point of view of the person listening in, not telling it. Audiences are comprised of individuals who come to the presentation with differing perspectives and therefore are looking to make individually relevant connects and decisions. And that is where story telling needs to go – allowing individuals in the audience to make their personal connections and thereby customising the story to their world. One presentation, customised personal vision, unique storytelling.

1. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Personally Speaking
Nirupama Kaushik
Asha Ganesan Sen
The Future of Storytelling &
Visualisation

2. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation 2

3. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
“Story Telling is the communal currency of humanity”
“The human species thinks in metaphors
and learns through stories”
– Mary Catherine Bateson
“Story telling is the most powerful way of
putting ideas into the world today”
– Robert McKee

4. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Today’s Paradigm

5. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Whose story is it anyway?
Old
Man
Modern
Art
Woman

6. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Refraction not Reflection
Boring !
Awesome !!!
Could be
better !!

7. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
So what do we need to do differently?
Move away from
methodologies & framework
Focus on stories
Different stories from the
same data

8. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Our inspiration is from…storytellers…books…
“One man’s meat….” offers a choice of four possible endings

9. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
…cinema
• The theatrical release of the 1985 movie “Clue” included 3 possible endings with
different theatres receiving one of three endings
# Ending Clue 1 # Ending Clue 2 # Ending Clue 3

10. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Story Telling ≠ Visuals

11. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
A good story speaks for itself

12. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
A good story speaks for itself

13. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
“The stories we tell literally make the world. If you want to change the
world, you need to change your story.
This truth applies to individuals and institutions”
– Michael Margolis

14. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
So where do we go from here?....
This story can also have different endings

15. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Scenario 1 ( We Love it!)
And we all live happily ever after!

16. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Scenario 2 ( Reality Bites)
Not so fast!

17. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Scenario 3 (Status Quo)
Sad Situation!

18. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Client
What do we need for a happy ending?
Practitioner

19. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
We believe in happy endings…
what’s your story?
nirupama.kaushik@brand-scapes.com asha.sen@brand-scapes.com

20. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
Q & A
Nirupama Kaushik Asha Ganesan Sen
BRANDSCAPES WORLDWIDE
Sue York
NewMR

21. Personally Speaking
Nirupama & Asha | BRANDSCAPES WORLDWIDE
The Future of Storytelling &
Visualisation
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