Remon Geyser, co-founder of Delvv.io in South Africa, discusses being a start up in his region. This webinar session in the Atlantic Monday part of the Festival of NewMR includes three market research start ups from different countries with presenters sharing experiences and tips, with a panel discussion moderated by Ray Poynter.

1. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
Being a Start Up in South Africa
Remon Geyser
Co-founder

2. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017

3. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017

4. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
Who am I… professionally?
• I worked for Firefly MB, and then Millward Brown on
quant brand tracking for Unilever
• I wanted to do and be more – so joined a Start Up
• That Start Up didn’t work out, so then decided to start
my own (I mean, why not?...)
• Academically I’m a PhD candidate (silly me)
• A true qually at heart - Nice to “e-meet you”, lets chat
aRerwards J

5. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
Who is delvv.io?
• We are a qualitaTve research Start Up, that enables
brands to crowdsource feedback on their markeTng
assets anywhere in the world, by tapping into local
markeTng, adverTsing and creaTve professionals.
• Started March 2016
• Our niche: creaTve tesTng in development
• Clients include: Unilever, Barclays, Pernod Ricard, GSK,
BAT, Millward Brown, TNS, Saatchi&Saatchi.

6. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
Challenges in South Africa

7. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
Challenges in South Africa

8. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
Challenges in South Africa

9. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
OpportuniCes in South Africa

10. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
OpportuniCes in South Africa

11. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
OpportuniCes in South Africa

12. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
Client Challenges in South Africa
• Despite Millward Brown showing 58% of local
campaigns ($384mil) are failing – global brands are
STILL launching global creaTve and not uTlising
opportuniTes to localise
• Like the markeTng departments, a lot of global
brands have centralised research departments -
which restrict the local researcher’s ability to uTlise
innovaTve Start Ups (like us J)

13. Being a Start Up in South Africa
Remon Geyser, delvv.io
Festival of
#NewMR 2017
Thank You!
delvv.io
remon@delvv.io
@remongeyser