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Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment, we conducted a chat survey looking at the Threats and Opportunities facing market research and insights.
We were able to collect 336 responses from people involved in market research and insights, along with quite a lot of material from online discussions about the project.
This webinar is one of two in the 'NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research' series that provides feedback on the experiment.
The two webinars are:
- Ray Poynter from NewMR reports back on what the research said about the Threats and Opportunities facing market research (these slides)
- Sue York from NewMR and Martin Powton from Wizu look at the feedback about the chatbot experience
The recordings from both webinars are available via the NewMR website Play Again page here: https://newmr.org/play-again/newmr-chatbot-experiment-report-back/
The NewMR written report will also be shared shortly.