Top Trans Survey Translation Issues

Global Market Research Survey Localization Issues and Process

Sometimes multi-country project flow feels like this…

And ideally we’d like to get to this…

Issues that impact the translation cycle How we get ‘lost in translation’ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Market Research Surveys can’t be translated. ,[object Object],[object Object],[object Object]

Survey Questions have Specific Linguistic Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Research Surveys need localization to preserve meaning. Cultural adaptation, beyond translation ,[object Object],[object Object],[object Object]

Example: German Grammar Localization : ,[object Object],[object Object],[object Object],[object Object],[object Object]

Frustrating delays can happen if the client review process is uncontrolled . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Standard Survey Translation Process Your Client Client Services/ Programmers TopTrans Localization Team TopTrans In-Country Translators Handoff Approved Final Source File Analysis/ Quoting Prepare for Translation Quality Control Input translations Online Review Translation/ Editing Incorporate Changes Launch Fieldwork Compile Survey Your Client’s In-Country Reviewers Validate Translation Send Translation For Validation Program Survey

Actual Survey Translation Process Your Client Client Services/ Programmers TopTrans Localization Team TopTrans In-Country Translators Handoff Source File Analysis/ Quoting Prepare for Translation Quality Control Input Translations Online Review Translation/ Editing Incorporate Changes Launch Fieldwork Compile Survey Your Client’s In-Country Reviewers Validate Translation Changes to English and/or Translation Send Translation For Validation Updates to English Survey Programmed Discrepancies Update Translation Quality Control Send Updated English and/or translation Program Survey Update Programming based on changes/ discrepancies

What Causes Complications? Primary Survey Translation Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Client’s In-Country Review Uncontrolled? ,[object Object],[object Object],[object Object],[object Object]

Lack of Version Control: Example: Discrepancy between ‘Programmed’ and Client Review ‘Word’ versions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SMALL DISCREPANCY CAN CAUSE BIGGER PROBLEMS...

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Without aligning expectations, translation review feels like this…

How Can We Solve The Issues? Identify Non-Controllable and Controllable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Localization can’t be produced without context - ,[object Object],[object Object],[object Object],[object Object],[object Object]

Researcher Gives Study Context Style Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Client Chooses Localization Level ,[object Object],[object Object],[object Object]

In-Country Reviewer Guidance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Improved Survey Translation Process Your Client Client Services Programmers TopTrans Localization Team TopTrans In-Country Translators Handoff Source File, Style Guide Analysis/ Quoting Prepare for Translation Quality Control Translation input Online Review Localization / Translation/ Proofreading Incorporate Changes Compile Survey Validate Translation Send Translation For Validation Program Survey Assigned at Project launch Review English Survey Launch Fieldwork Your Client’s In-Country Reviewers

Recommended Validation Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working together we can handle the whole world! Thank you for your participation Questions and Comments Welcomed! [email_address] US tel: 917-254-4044 Skype: raya.wasser

Top Trans Survey Translation Issues

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Top Trans Survey Translation Issues