In just 6 steps, Mike "Batman" Cohen will share how to locate, reach out to, attract, and build a meaningful rapport with Passive Candidates. We all know the best candidates are usually the ones who are still employed and not necessarily looking - the elusive "Passive Candidate."  We've all heard of this phenomenon - but do they really exist? Having recently given up on his search for Big Foot, we have Batman joining us to discuss not only his sightings of these "Passive Candidates," but also how to capture one with minimal collateral damage. Like any potential myth, we must first understand how to identify a Passive Candidate so as to not confuse them with the other candidates who look the same. But we assure you, they are are, in fact, very different. This is what you'll take home with you.  Build a persona of who would make sense in this role (Career Trajectory Planning) Targeted Messages - beyond the Job Description Get Creative - maybe Tweet?  FB? Video? Memes? GIFs? Understand How to Communicate with Your Candidates (DeepSense, Humantelligence, DISC persona building) Be Yourself Learn to Automate!

2. HERE’S THE PLAN
1. HouseKeeping
You are in Listen-Only Mode. You can hear us, but we can’t hear you.
2. Ask Questions
This is an interactive webinar - don’t be shy!
Use the questions bar in your side panel to communicate with Mike.
3. Share
We’re live! Use the #rdaily tag to share on Twitter.
4. We’re Recording
You will receive a copy of the slide deck and a link to this video
after the webinar.

3. Mike “Batman” Cohen
Founder of Wayne Technologies
● Recruitment Training
● Contract Recruiting & RPO
● ERE, Talent 42, SourceCon,
RecruitCon, #HRTX, and MANY…
many...many more.
PLUS - He’s Batman.
TODAY’SEXPERT

5. PASSIVE CANDIDATES TO ACTIVE OPPORTUNITIES
IN 6 EASY STEPS

6. WEBINAR AGENDA
1. Career Trajectory
2. Get Creative
3. Targeted Messaging
4. Build a Persona
5. Be Yourself
6. Automate
“MOVE YOUR PASSIVE CANDIDATES TO
ACTIVE OPPORTUNITIES IN 6 EASY STEPS”

7. STEPONE CAREER TRAJECTORY

8. STEPONE CAREER TRAJECTORY
❖ Companies
➢ Industries
➢ Size
➢ Path
❖ Roles
➢ Titles
➢ Tools
➢ Verbs

9. STEPTWO GET CREATIVE

10. STEPTHREE TARGETED MESSAGING

11. STEPFOUR BUILD A PERSONA

12. STEPFOUR BUILD A PERSONA
Dominant
I / ME, Ways they have / will excel, “power”
Adjectives / Adverbs
D - Example
More fun language, more engaging,
humor, exclamation points
I - Example
Supportive, Teamwork, Doesn’t take credit,
talks about the company
S - Example
To the point, concise, more bullet-points, low
fluff, “How” is their question
C - Example
Influence
Steadiness
Conscientious

13. STEPFOUR Dominant
Motivated by: winning, competition and success
Prioritizes: accepting challenge, taking action and achieving immediate results
Described As: direct, strong-willed, driven, determined, fast-paced, and self-confident
May Be Limited By: lack of concern for others and/or impatience
May Fear: being seen as vulnerable or being taken advantage of
Influence
Motivated By: social recognition, group activities, and relationships
Prioritizes: taking action, collaboration, and expressing enthusiasm
Described As: convincing, magnetic, enthusiastic, warm, trusting and optimistic
May Be Limited By: impulsive, disorganized, and/or having a lack of follow-through
May Fear: loss of influence, disapproval and being ignored

14. STEPFOUR Motivated By: cooperation, opportunities to help, and sincere appreciation
Prioritizes: giving support, collaboration, and maintaining stability
Described As: calm, patient, predictable, deliberate, stable, and consistent
May Be Limited By: being indecisive, overly accommodating, and avoiding change
May Fear: change, loss of stability, and offending others
Motivated By: opportunities to gain knowledge, showing their expertise, quality work
Prioritizes: ensuring accuracy, maintaining stability, and challenging assumptions
Described As: careful, cautious, systematic, diplomatic, accurate, and tactful
May Be Limited By: being overcritical, overanalyzing, and isolating themselves
May Fear: criticism and being wrong
Steadiness
Conscientious

15. What do I mean?
BE YOURSELFSTEPFIVE

16. LEARN TO AUTOMATE
Scheduling
Email
Feedback
Sourcing
Inbound
STEPSIX

17. QUESTIONS?SUMMARY
BATMAN@WAYNE-TECHNOLOGIES.COM
⦿ TRAJECTORY
⦿ CREATIVITY
⦿ TARGET
⦿ PERSONA
⦿ BE YOURSELF
⦿ AUTOMATE
6 Steps