slides made by Rehman (student of IMSciences) for 1st semester class presentation it may helps you to understand the basics of Branding.

1. Unique design, sign, symbol, words, or a
combination of these, employed in creating an
image that identifies a product and differentiates
it from its competitors

2.  SERVICE BRAND
 E-BRAND
 MEDIA BRAND
 EVENT BRAND
 CORPORATE BRAND
 PERSONAL BRAND

9. PREMISES OF BRAND
BRAND INCLUDE MULTIPLETHINGS LIKE
 BRAND NAME
 BRAND/TRADETERM
 TRADE MARK
 TRADE CHARACTER

15. 1. Darewro
2. Khadi
3. Durr
4. GFC Fans
5. TCS
6. MULTI FOAM
7. UFONE
8. MARHABA LABORATORIES
9. PTCL
10. NTS
11. PSO
12. DAWN
13. Dwalance
14. National
15. Shahid Afridi

16. Darewro 'Darewro, branded after a Pashto expression meaning bringing it in a
moment, or just getting it to you, is an on-demand services delivery
company
 Service area: Pakistan
 Destinations: 60
 Routes: 50+
 Stations: 50
 Founded by five graduates in the end of 2013, the company gets
to the customer whatever he or she orders from anywhere within its
area of operations. The company charges fixed fee in addition to
actual amount paid for purchasing the commodity ordered by the
customer.

17. Khaadi
 Khaadi is a leading Pakistani fashion and lifestyle
brand founded in December 1998. In the short time
since its inception, Khaadi has quickly transformed
into a robust brand with international presence and is
now Pakistan’s most iconic fast fashion retail force.
 CEO Shamoon Sultan
PRODUCT: Front Open Peplum
PRICE: 14000

18. DURR
DURR is a manufacturer of bathroom materials and a
wide range of interior and exterior products that have
been specified and used in major high-end projects
throughout the country and worldwide.
PRODUCT: Nice Dr 09
Price: 3069

19. GFC Fans
 Established in 1954, G.F.C is one of the largest
manufacturers of high quality electric fans in
Pakistan.We have an extensive distribution network
all over the Globe.
 CEO Mr Mohammad Ilyas
Product: Nabeel Model 56
Price: 4000

20. TCS (Tranzum Courier Services)
 TCS is a Pakistani Courier service company headquartered
in Karachi
 TCS maintains several thousand locations within Pakistan
and worldwide as well as its own airline operations, delivery
vehicles and couriers.
 Khalid Awan (Chairman & Founder)
Express center 970+
Fleet 700+
Service locations 2000+
Global location 3500+
Average price 200

21. Moltifoam
 Only Mattress brand to ensure a wonderful sleeping
experience with a wide collection of mattresses,
pillows, quilts, back relaxers, fold beds & sofa cum
beds.
 Since 1963
Product : Memory Luxe
Price : 87,600

22. Ufone
 Pak Telecom Mobile Limited or Ufone is a Pakistani
GSM cellular service provider. It was the third mobile
operator to enter Pakistani market. It started its
operations under the brand name of Ufone, in
Islamabad on January 29, 2001.
 Rashid Khan
 Now talk freely on all Ufone numbers with only Rs.
500/ +tax per month.

23. Marhaba
 MARHABA Laboratories (Pvt) Ltd. was conceived by
Hakeem Muhammad Usman during his student days
at Tibbia College Lahore. It deal with herbal
medicine
 Established July 1975
 Product joshanda
 Price 210/30sch

24. PTCL
 Pakistan Telecommunication Company Limited is the
national telecommunication company in Pakistan.
PTCL provides telephone and internet services
nationwide
 Product 1 month 2mbps Unlimited data
 Price 1800

25. NTS
 National Testing Service - Pakistan is an organization
in Pakistan that administers academic performance
evaluation tests. It is similar to Educational Testing
Service in the United States
 Service NAT test
 Price 700

26. PSO
 Pakistan State Oil is a Karachi-based Pakistani
state-owned petroleum corporation involved in
marketing and distribution of petroleum products. It
has a network of 3,689 petroleum filling stations, out
of which 3,500 outlets serve the public retail sector
and 189 outlets serve wholesale bulk customers.

27. Dawn
 Dawn is Pakistan's oldest, leading and most widely
read English-language newspaper and is newspaper
of record.
 Founded by Mr. Jinnah in Oct 26 1941
 Product : Newspaper
 Price : 25

28. Dawlance
 Dawlance is a Pakistani manufacture of major home
appliance's based in Karachi. Founded in 1980
 Dawlance has three factories, two sites in Karachi
and one in Hyderabad, with a total of 4,000
employees
 CEO Bashir Dawood
Product refrigerator dfd-900
Price 97,999

29. National
 National Foods began its journey in 1970 as a Spice
company with a revolutionary product that
popularized the concept of having clean, healthy
food.
 Product National Pickle
 Price 260/kg

30. Shahid Afridi
 Pakistani Personal Brand
 Sahibzada Mohammad Shahid Khan Afridi
 Born 1980 Popularly known as Boom Boom
 Shahid is a Pakistani Cricketer and former captain of
the Pakistan national cricket team.
 Service ODI Match
 Price 320,000