A new major online survey in

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Jordan Media Survey of Internet Users 2010
Published on August 2010
Report Summary
A new major online survey in Jordan was concluded by the Arab Advisors Group in August 10, 2010. The survey report, Jordan Media
Survey of Internet Users 2010 was released on September 15, 2010 and provides the results of a major comprehensive online survey
of the online community in Jordan. The survey covered television, radio, movie theatres, newspaper and book reading habits and
effective type of ads. The report 'Jordan Media Survey of Internet Users 2010' has 82 pages and 123 exhibits.
Table of Content
Table of Contents
Section I: Executive Summary 1
Section II: Survey Results and Analysis 2
General Information on respondents 2
Television viewing habits 10
Television viewing habits during Ramadan 16
Types of TV programs watched and programs preferences 22
Terrestrial TV viewing 38
Satellite TV viewing40
Respondents views on the credibility of satellite news channels 46
Pay TV 47
Satellite receivers that can be connected to the Internet (Dream Box) 54
DVD viewing and purchase 59
Radio 64
Reading newspapers and books 70
Newspapers70
Books 73
Going to movie theatres 77
Most effective types of ads 80
List of Exhibits
Exhibit 1: Gender of respondents 2
Exhibit 2: Respondents age 3
Exhibit 3: Age Group by Gender 3
Exhibit 4: Education of respondents 4
Exhibit 5: Nationality of respondents 5
Exhibit 6: Residence location of respondents 6
Exhibit 7: Occupation of respondents 7
Exhibit 8: Monthly income of household 8
Exhibit 9: Household size of respondents 9
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Exhibit 10: TV viewing 10
Exhibit 11: Watching TV by governorate 10
Exhibit 12: Watching TV by gender 11
Exhibit 13: Watching TV by age group 11
Exhibit 14: Daily time spent by respondents watching TV 11
Exhibit 15: Daily time spent by respondents watching TV by gender 12
Exhibit 16: Daily time spent by respondents watching TV by age group 12
Exhibit 17: Time of TV viewing 13
Exhibit 18: Time of TV viewing by gender 14
Exhibit 19: Time of TV viewing by age group 14
Exhibit 20: Place of TV viewing 15
Exhibit 21: Language preference for TV viewing 15
Exhibit 22: TV viewing habits change during Ramadan 16
Exhibit 23: TV viewing habits change during Ramadan by gender 17
Exhibit 24: TV viewing habits change during Ramadan by age group 17
Exhibit 25: Daily time spent watching TV during Ramadan and regular
months 17
Exhibit 26: Daily time of TV viewing during Ramadan 18
Exhibit 27: Place of TV viewing during Ramadan compared to regular
months 19
Exhibit 28: Types of television programs watched during Ramadan 20
Exhibit 29: Participation in TV contests during Ramadan 21
Exhibit 30: Participation in TV contests during Ramadan by gender 21
Exhibit 31: Participation in TV contests during Ramadan by age group 21
Exhibit 32: Types of TV programs watched on regular months 22
Exhibit 33: Movies/series/reality shows and game shows viewing 23
Exhibit 34: Types of Western movies watched 23
Exhibit 35: Types of western series watched 24
Exhibit 36: Western programs that respondents would like to find more on
TV 25
Exhibit 37: Types of Arabic movies watched 26
Exhibit 38: Types of Arabic series watched 26
Exhibit 39: Preference for genre of Arabic drama series 27
Exhibit 40: Arabic programs that respondents would like to find more on TV
28
Exhibit 41: Reality shows preference 29
Exhibit 42: Participation in reality shows voting 29
Exhibit 43: Participation in reality shows voting by gender 30
Exhibit 44: Participation in reality shows voting by age group 30
Exhibit 45: Game/contest shows preference 31
Exhibit 46: Preference for subtitling or dubbing foreign language programs
31
Exhibit 47: Dubbed/subtitled programs preference by gender 32
Exhibit 48: Dubbed/subtitled programs preference by age group 32
Exhibit 49: Dubbed programs viewing 33
Exhibit 50: Watching dubbed programs by gender 34
Exhibit 51: Watching dubbed programs by age group 34
Exhibit 52: Types of dubbed programs that respondents watch 35
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Exhibit 53: Preferred dialect for watching dubbed programs 36
Exhibit 54: Channels where respondents watch dubbed programs 37
Exhibit 55: Terrestrial TV viewing 38
Exhibit 56: Terrestrial TV viewing by governorate 39
Exhibit 57: Terrestrial TV viewing by gender 39
Exhibit 58: Terrestrial TV viewing by age group 39
Exhibit 59: Satellite TV channels viewing 40
Exhibit 60: Satellite TV channels viewing by governorate 40
Exhibit 61: Satellite platforms supported by the receiver 41
Exhibit 62: Most watched channels 42
Exhibit 63: Top 20 channels watched by respondents 45
Exhibit 64: Channels watched by (10% - 20%) of the respondents 45
Exhibit 65: Trustworthiness of satellite news channels 46
Exhibit 66: Pay TV viewing 47
Exhibit 67: Pay TV viewing by governorate 48
Exhibit 68: How respondents get Pay TV channels 49
Exhibit 69: How respondents get Pay TV channels by governorate 50
Exhibit 70: How respondents get Pay TV channels by household monthly
income (JD) 51
Exhibit 71: Pay TV provider 52
Exhibit 72: Number of households sharing the Pay TV subscription 53
Exhibit 73: When was Dream Box first used 54
Exhibit 74: Monthly expenditure on Dream Box (JD) 55
Exhibit 75: ADSL subscription especially for Dream Box 56
Exhibit 76: Awareness of Dream Box 57
Exhibit 77: Thinking of purchasing Dream Box 58
Exhibit 78: Where did you hear of Dream Box 58
Exhibit 79: Usage of DVDs to watch programs 59
Exhibit 80: Usage of DVDs to watch programs by governorate 59
Exhibit 81: Usage of DVDs to watch programs by gender 60
Exhibit 82: Usage of DVDs to watch programs by age group 60
Exhibit 83: How respondents get their DVDs 60
Exhibit 84: Dealing with original or copied DVDs 61
Exhibit 85: Reasons for buying/renting copied DVDs 62
Exhibit 86: Reasons for not buying/renting copied DVDs 63
Exhibit 87: Radio listening 64
Exhibit 88: Radio listening by governorate 64
Exhibit 89: Radio listening by gender 65
Exhibit 90: Radio listening by age group 65
Exhibit 91: Frequency of radio listening 65
Exhibit 92: Language preference for radio listening 66
Exhibit 93: Location of radio listening 66
Exhibit 94: Location of radio listening by gender 67
Exhibit 95: Location of radio listening by age group 67
Exhibit 96: Genres of radio programs to which respondents listen 68
Exhibit 97: Tuning to FM or AM radio 68
Exhibit 98: FM radio stations that respondents tune into 69
Exhibit 99: Newspaper reading among Internet users 70
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Exhibit 100: Newspaper reading among Internet users by governorate 71
Exhibit 101: Newspaper reading among Internet users by gender 71
Exhibit 102: Newspaper reading among Internet users by age group 71
Exhibit 103: Newspapers read by Internet users 72
Exhibit 104: Book reading among Internet users 73
Exhibit 105: Book reading among Internet users by governorate 73
Exhibit 106: Book reading among Internet users by gender 74
Exhibit 107: Book reading among Internet users by age group 74
Exhibit 108: Number of books read over a period of six months 74
Exhibit 109: Number of books read over a period of six months by gender 75
Exhibit 110: Number of books read over a period of six months by age group
75
Exhibit 111: Language preference for reading books 75
Exhibit 112: Book genres preferred 76
Exhibit 113: Going to movie theaters 77
Exhibit 114: Going to movie theaters by governorate 77
Exhibit 115: Going to movie theaters by gender 78
Exhibit 116: Going to movie theaters by age group 78
Exhibit 117: Frequency of going to movie theaters 78
Exhibit 118: Frequency of going to movie theaters by gender 79
Exhibit 119: Frequency of going to movie theaters by age group 79
Exhibit 120: What respondents think are the most effective types of ads 80
Exhibit 121: What respondents think are the most effective types of ads by
governorate 81
Exhibit 122: What respondents think are the most effective types of ads by
gender 81
Exhibit 123: What respondents think are the most effective types of ads by
age group 82
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